The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

How A History Radio Show Became A Hit In The Podcasting World

Blog, Podcasting

How Dan Carlin's "Hardcore History" became a staple in the podcasting world.

The Podcast Growth System [INFOGRAPHIC]

Blog, Podcasting

Most podcasters find that after the initial success of launching their show, podcast growth becomes harder. Meaning, it becomes harder and harder to gain new listeners and subscribers. This is why I’ve been working to compile insights we have gained over the years in launching different shows for a variety of clients.

5 Big Podcast SEO and Facebook Marketing Mistakes to Avoid

Blog, Content Marketing, Podcasting, SEO

Traditional SEO matters for your podcast, now more than ever. This post outlines some common podcast SEO and podcast Facebook marketing mistakes, and ways to avoid them in the first place.

Cornerstone content revisited: how to boost your site rank and traffic

Blog, Podcasting, SEO

Cornerstone content is an SEO internal link strategy that helps search engine attribute importance and rank to your most critical and important pages. Here is how to apply it on your site.

Promote your podcast on Facebook, but not linking directly to iTunes

5 Reasons NOT to Promote Your Podcast on Facebook

Blog, Content Marketing, Digital Strategy, Inbound Content Marketing, Podcasting

If you have a podcast, then one of your top priorities will be to increase your audience size. After all, if you create a podcast to which no one listens, does it even matter? So at first glance, you may think that running Facebook Ads would be a good vehicle to promote your podcast and help increase your listening numbers and subscribers. After all, Facebook will allow you to finely target your audience and do it in a very cost effective way.

How Image Optimization Can Improve Your Search Engine Visibility

Blog, Inbound Content Marketing, Podcasting, SEO

SEO Image Optimization takes advantage of an often overlooked SEO factor - images in posts contribute heavily to your post's SEO rank.

Great Podcast Episode Titles – Use these 4 SEO Techniques

Blog, Podcasting, SEO

Your podcast episode title is likely something that will get shared on social media, and more importantly will show up in search results and on iTunes as well. Given how much time you are putting into creating a podcast, it is worth spending a little extra effort on creating a good title that makes people want to click through and listen or read more.