The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

How Can We Design Podcast Interviews For SEO Success? Livestream Recap [VIDEO]

How Can We Design Podcast Interviews For SEO Success? Livestream Recap [VIDEO]

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In this episode of the SEO Saturdays show we focused on the impact of the latest Google Core update and what it means for podcasters. Our central question was this: How Might We Design Podcast Interviews For SEO Success?
Podcast Website Traffic Increased by 351% in One Week [Content Optimization Case Study]

Podcast Website Traffic Increased by 351% in One Week [Content Optimization Case Study]

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Here is our own "sad" case study - but with a happy ending! We share how we increased our traffic by 351% in one week. Implications for podcasters with their own websites: More subscribers and better website rank.
Podcast SEO Saturdays - May 2 Livestream Recap [VIDEO]

Podcast SEO Saturdays – May 2 Livestream Recap [VIDEO]

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Polymash's SEO Saturdays, livestreaming event to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. Guests join us, those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is on podcasting - this show is equally useful to any digital content). Before the show we do our research and then share observations and recommendations which guests react to in real time.
FREE Podcast SEO Saturdays - April 18 Live Stream Recap [VIDEO]

FREE Podcast SEO Saturdays – April 18 Live Stream Recap [VIDEO]

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SEO Saturdays is our fortnightly free live streaming event on YouTube, Facebook and Twitch. We do live SEO and shift podcasters assumptions around traditional ways of marketing and promoting podcasts.
RodeCaster Pro 2.1 Firmware Update - New Features

RodeCaster Pro 2.1 Firmware Update – New Features

The RodeCaster Pro 2.1 Firmware Update introduced a lot of new features. While some may seem like minor upgrades, others are massively important in the way podcasters as well as live-streamers can utilize this console.
Text To Audio Converter App - Play.ht

Text To Audio Converter App – Play.ht

Playht is a suprising text to audio converter app that converts blog posts into audio podcasts. So - the opposite of what we as podcasters usually do on our websites... Could this be the app that bloggers who want to venture into the world of podcasting are looking for?
FREE Podcast SEO Saturdays - April 4 Live Stream Recap [VIDEO]

FREE Podcast SEO Saturdays – April 4 Live Stream Recap [VIDEO]

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SEO Saturdays is our fortnightly free live streaming event on YouTube, Facebook and Twitch. We do live SEO and shift podcasters assumptions around traditional ways of marketing and promoting podcasts.
How To Promote Your Podcast - Top Strategies, Tactics & Mistakes

How To Promote Your Podcast – Top Strategies, Tactics & Mistakes

The Apple Podcast Charts on the iTunes store may be broken, but here are top alterntive strategies, tactics and mistakes to avoid when promoting your podcast.
How To Use YouTube For Podcast Promotion

How To Use YouTube For Podcast Promotion

YouTube is the largest video search engine with more than 1 billion active monthly users. Here are some ways how you can use YouTube to promote your podcast.
Why Blue Yeti Podcasting Microphones Are Not A Good Choice

Why Blue Yeti Podcasting Microphones Are Not A Good Choice

I have to admit my podcast microphone pet peeve: The Blue Yeti Mic. Recently I attended a coaching group meetup, and the presenter was a consultant who also considered herself a podcasting expert. And it was put to us in dogmatically certain terms that the Blue Yeti is simply "The Best Microphone For Podcasters". So in this post it is my solemn duty to disabuse our dear prospects and Yeti fans of this notion.