The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters

Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters

Part of PodFest Masterclass Summit, this session was about "Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters". We covered how to design the best Opt-Ins and Lead Magnets to quickly get people on your email list!
podcasting insights

Podcasting Insights from Westwood One’s Fall 2020 Study

Westwood One’s Fourth Annual Fall 2020 Study offers new podcasting insights and food for thought on the podcasting industry, listeners and podcast content creators. Here are some of the highlights that stood out for me, personally.
Be Part of Our Attempt to Make Podcasting History

Be Part of Our Attempt to Make Podcasting History

Make history with us - a virtual summit for a community of caring voices. And, in the time of COVID, how beautiful! We would love for you to be part of this historical, epic event where we attempt the GUINNESS WORLD RECORDS™ title for Largest Attendance for a Virtual Podcasting Conference in One Week!
Using Podcasts as Part of a Career Change

Using Podcasts as Part of a Career Change

Lifelong careers are a thing of the past; more people each year decide to switch to careers that make them happier. Career change can be a positive and inspiring experience - and podcasts can be your career coach to help with the journey.
Podcast Player Optimization And Understanding In-App Search

Podcast Player Optimization And Understanding In-App Search

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This week on the SEO Saturdays Livestream we explored Podcast Player Optimization and In-Player Search. While we often focus on Podcast SEO for website traffic, Jalal Fathi, founder of PodKite, joined us to explain as co-host - in addition to our regular guests.
SEO Saturdays Recap - Inspirational Sermon’s Podcast Launch Strategy

SEO Saturdays Recap – Inspirational Sermon’s Podcast Launch Strategy

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This week our special guest was Rev. Dr. Bob LeFavi who just launched his new podcast "Inspirational Sermons - Insights From The Best Preachers In America". It jumped straight into the Top10 for his category, and we talked about his launch strategy, as well as the Podcast SEO principles his new website is based on.
How Can We Design Podcast Interviews For SEO Success? Livestream Recap [VIDEO]

How Can We Design Podcast Interviews For SEO Success? Livestream Recap [VIDEO]

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In this episode of the SEO Saturdays show we focused on the impact of the latest Google Core update and what it means for podcasters. Our central question was this: How Might We Design Podcast Interviews For SEO Success?
Podcast Website Traffic Increased by 351% in One Week [Content Optimization Case Study]

Podcast Website Traffic Increased by 351% in One Week [Content Optimization Case Study]

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Here is our own "sad" case study - but with a happy ending! We share how we increased our traffic by 351% in one week. Implications for podcasters with their own websites: More subscribers and better website rank.
Podcast SEO Saturdays - May 2 Livestream Recap [VIDEO]

Podcast SEO Saturdays – May 2 Livestream Recap [VIDEO]

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Polymash's SEO Saturdays, livestreaming event to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. Guests join us, those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is on podcasting - this show is equally useful to any digital content). Before the show we do our research and then share observations and recommendations which guests react to in real time.
FREE Podcast SEO Saturdays - April 18 Live Stream Recap [VIDEO]

FREE Podcast SEO Saturdays – April 18 Live Stream Recap [VIDEO]

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SEO Saturdays is our fortnightly free live streaming event on YouTube, Facebook and Twitch. We do live SEO and shift podcasters assumptions around traditional ways of marketing and promoting podcasts.