The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

Why Blue Yeti Podcasting Microphones Are Not A Good Choice

Why Blue Yeti Podcasting Microphones Are Not A Good Choice

I have to admit my podcast microphone pet peeve: The Blue Yeti Mic. Recently I attended a coaching group meetup, and the presenter was a consultant who also considered herself a podcasting expert. And it was put to us in dogmatically certain terms that the Blue Yeti is simply "The Best Microphone For Podcasters". So in this post it is my solemn duty to disabuse our dear prospects and Yeti fans of this notion.
Podcast Content Strategy - 3 Reasons Content Marketers Should Try It

Podcast Content Strategy - 3 Reasons Content Marketers Should Try It

Things are always changing, and this is especially true in content marketing. Podcasting content strategy is still wide open to get your brand, message, or business out there. If you're in this field, you'd be aware that the internet runs on content. Add to this a bewildering array of potential channels for content, it's no wonder that navigating this terrain can seem difficult. With so many bright shiny objects everywhere, many of us lose our way.
Podcast Audiogram Alternatives For Promotion and Visual Storytelling

Podcast Audiogram Alternatives For Promotion and Visual Storytelling

What's a truly viable podcast audiogram alternative for promotion and visual storytelling? What offers an easier way for"repurposing" a piece of audio into video format, and more shares and listens for your podcast episodes, plus increased organic reach on social media, and greater discoverability for your podcast as a whole?
7 Ways To Grow Your Podcast With SEO

7 Ways To Grow Your Podcast With SEO

Podcasts are one of the hottest content types right now. Recent acquisitions by Spotify in podcast media hubs just prove this point. Our guest author Andrii presents some SEO tricks to help you grow your podcast.
Anonymous Podcasting Using A Pseudonym

Anonymous Podcasting Using A Pseudonym

As a podcast production and marketing agency, we have run into several anonymous podcasting situations where someone wants to launch a podcast, but may wish to remain anonymous rather than revealing a personal brand or identifiable information. Here's how to set that up.
How to Choose the Perfect Colors for Your Podcast Cover Art

How to Choose the Perfect Colors for Your Podcast Cover Art

The colors you choose for your podcast cover art can greatly influence listeners’ first impressions and could even affect whether someone takes the all-important step and presses “play” in the first place.
Spotify as the Netflix of Podcasting

Spotify as the Netflix of Podcasting

I have a theory that Spotify wants to become the Netflix of podcasting. This model means a focus on premium content and acquiring exclusive podcasts only available on Spotify. This would also explain the recent aquisition of Gimlet Media and Anchor.
How To Promote Your Podcast - Top Strategies, Tactics & Mistakes

How To Promote Your Podcast - Top Strategies, Tactics & Mistakes

The Apple Podcast Charts on the iTunes store may be broken, but here are top alterntive strategies, tactics and mistakes to avoid when promoting your podcast.
5 Innovative Podcast Recording Software Solutions To Try Before You Buy

5 Innovative Podcast Recording Software Solutions To Try Before You Buy

When evaluating the best podcast recording software to use, try before you buy. Here is a list of 5 free podcast recording trial deals for highly innovative and podcast specific recording solutions.
Podcast Website Design Patterns For Conversion And List Building

Podcast Website Design Patterns For Conversion And List Building

This post and complete walk through video for "Upside Down Podcast Home Pages" explore why podcast website design should focus on email list building instead of on iTunes Subscribers. It offers a design pattern optimized for increasing your podcast susbscriber email list.