The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

no equipment podcasting with synthetic voice technology

Is a No-Equipment Podcast Feasible with Synthetic Voice Technology?

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As a former commercial photographer who embraced the switch from analog to digital, I've learned to recognize the signs of a technological tide. Today, synthetic voice technology promises a similar shift in podcasting, offering the ability to produce content without traditional equipment.
The Podcaster's Survival Guide to Generative Search: Adapting to Google's AI Revolution cover

The Podcaster’s Survival Guide to Generative Search: Adapting to Google’s AI Revolution

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Explore the intersection of podcasting and AI with generative search. Learn actionable strategies to adapt your podcast's SEO, enhance discoverability, and engage listeners in a landscape where algorithms prioritize content depth and authenticity.
Online Mic Test

Online Microphone Tests: How to Check Your Mic for Clarity and Quality

Before you start your next live stream, podcast, or Zoom call, make sure your microphone is delivering the clear and professional audio quality your audience expects. Our comprehensive guide to online microphone testing will walk you through the best tools and practices.
Effective Press Releases for Podcast Promotion: Insider Tips cover

Effective Press Releases for Podcast Promotion: Insider Tips

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Explore the potential of press releases in expanding your podcast's reach with this detailed guide. We cover how to craft effective press releases, ideal timings for distribution, and leveraging top press release distribution platforms.
The Digital Presence Spectrum — Using Medium and Substack cover

The Digital Presence Spectrum — Using Medium and Substack

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Introducing "The Digital Presence Spectrum" - a concept by Polymash to navigate the complexities of digital strategy. In this article, we focus on Stage 1: Building an Audience. Discover strategies for attracting and engaging your target audience.
Rode Podcast Mixer Comparison

Rode’s Magnificent Trilogy: Rodecaster Podcast Mixer Comparison

Analysis of three uniquely distinctive Rodecaster podcast mixers that can enhance and redefine your audio recording and podcasting experience.
Announcing the AI Hosted Podcasting Resources Guide Podcast cover

Announcing the AI Hosted Podcasting Resources Guide Podcast

The back-story of our AI-hosted Podcasting Resources Guide Companion Podcast. Discover tools, industry insights, and interactive chats with the host.
Maximizing Podcast Advertising: Revenue and Reach Strategies cover

Maximizing Podcast Advertising: Revenue and Reach Strategies

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In this primer, we provide an overview of podcast advertising, giving insights into various ad formats, audience targeting, pricing models, and ways to measure ad effectiveness. Whether you're a business owner, beginner or experienced podcaster, this primer will help to navigate the podcast advertising landscape.
Free SEO for Podcasts Email Course cover

Free SEO for Podcasts Email Course

I understand that SEO can be a daunting topic for many. That's why we've created a free email course that will teach you "Big Picture SEO" without burying you in technical jargon. We also cover AI tools and Chat-GPT for SEO. Our course is perfect for podcasters who want to grow their audience and expand their reach by capitalizing on the power of SEO.
The Podcast Monetization Trap: Why New Podcasters Should Shift Focus Away from Immediate Monetization cover

The Podcast Monetization Trap: Why New Podcasters Should Shift Focus Away from Immediate Monetization

Many new creators often fall into the trap of focusing too heavily on podcast monetization, placing their primary emphasis on generating revenue rather than addressing the crucial fundamentals that contribute to their show's overall success. This unbalanced approach can prove detrimental to their progress.