The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

The Digital Presence Spectrum — Using Medium and Substack cover

The Digital Presence Spectrum — Using Medium and Substack

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Introducing "The Digital Presence Spectrum" - a concept by Polymash to navigate the complexities of digital strategy. In this article, we focus on Stage 1: Building an Audience. Discover strategies for attracting and engaging your target audience.
Rode Podcast Mixer Comparison

Rode’s Magnificent Trilogy: Rodecaster Podcast Mixer Comparison

Analysis of three uniquely distinctive Rodecaster podcast mixers that can enhance and redefine your audio recording and podcasting experience.
Announcing the AI Hosted Podcasting Resources Guide Podcast cover

Announcing the AI Hosted Podcasting Resources Guide Podcast

The back-story of our AI-hosted Podcasting Resources Guide Companion Podcast. Discover tools, industry insights, and interactive chats with the host.
Maximizing Podcast Advertising: Revenue and Reach Strategies cover

Maximizing Podcast Advertising: Revenue and Reach Strategies

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In this primer, we provide an overview of podcast advertising, giving insights into various ad formats, audience targeting, pricing models, and ways to measure ad effectiveness. Whether you're a business owner, beginner or experienced podcaster, this primer will help to navigate the podcast advertising landscape.
Free SEO for Podcasts Email Course cover

Free SEO for Podcasts Email Course

I understand that SEO can be a daunting topic for many. That's why we've created a free email course that will teach you "Big Picture SEO" without burying you in technical jargon. We also cover AI tools and Chat-GPT for SEO. Our course is perfect for podcasters who want to grow their audience and expand their reach by capitalizing on the power of SEO.
The Podcast Monetization Trap: Why New Podcasters Should Shift Focus Away from Immediate Monetization cover

The Podcast Monetization Trap: Why New Podcasters Should Shift Focus Away from Immediate Monetization

Many new creators often fall into the trap of focusing too heavily on podcast monetization, placing their primary emphasis on generating revenue rather than addressing the crucial fundamentals that contribute to their show's overall success. This unbalanced approach can prove detrimental to their progress.
Alex Sanfillippo Interview

How Alex Sanfilippo is Helping Podcasters Succeed

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This episode featuring Alex Sanfilippo is essential listening for those interested in podcasting and wishing to learn how to be successful. He outlines his experience as a serial entrepreneur in the industry.
podcast marketing is all about the audience

How to Promote A Podcast: 10 Podcast Marketing Strategies

Podcasts have been growing in popularity. Are we past peak podcasting yet? It seems every celebrity has a podcast these days. For celebrities, podcast marketing is easy, since they have an existing platform and audience. But how can ordinary solo and business podcasters succeed in marketing their shows? How do you market your podcast if you’re just getting started?
5 Innovative Podcast Recording Software Solutions To Try Before You Buy cover

5 Innovative Podcast Recording Software Solutions To Try Before You Buy

When evaluating the best podcast recording software to use, try before you buy. Here is a list of 5 free podcast recording trial deals for highly innovative and podcast specific recording solutions.
How To Podcast On YouTube

How To Podcast On YouTube

Adding your podcast on YouTube means putting your show where your audience will easily access it. Did you know that YouTube is the second largest search engine on the internet? Here are some tips for podcasting on YouTube...