SEO Archives

Transitioning from Building an Audience to Building Your Platform

Content Marketing, Digital Strategy, Inbound Design, Podcast, SEO

Transitioning from building an audience to building your platform is crucial for content creators and businesses. Avoid the risks of digital sharecropping and take control of your brand and content. Own your platform, diversify your digital presence, and embrace SEO-friendly practices to withstand changes in social media algorithms or policies.

How Can We Design Podcast Interviews For SEO Success? Livestream Recap [VIDEO]

Podcasting, SEO, SEO Saturdays

In this episode of the SEO Saturdays show we focused on the impact of the latest Google Core update and what it means for podcasters. Our central question was this: How Might We Design Podcast Interviews For SEO Success?

Podcast Website Traffic Increased by 351% in One Week [Content Optimization Case Study]

Podcasting, SEO, SEO Saturdays

Here is our own "sad" case study - but with a happy ending! We share how we increased our traffic by 351% in one week. Implications for podcasters with their own websites: More subscribers and better website rank.

Podcast SEO Saturdays – May 2 Livestream Recap [VIDEO]

Podcasting, SEO, SEO Saturdays

Polymash's SEO Saturdays, livestreaming event to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. Guests join us, those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is on podcasting - this show is equally useful to any digital content). Before the show we do our research and then share observations and recommendations which guests react to in real time.

FREE Podcast SEO Saturdays – April 18 Live Stream Recap [VIDEO]

Podcasting, SEO, SEO Saturdays

SEO Saturdays is our fortnightly free live streaming event on YouTube, Facebook and Twitch. We do live SEO and shift podcasters assumptions around traditional ways of marketing and promoting podcasts.

FREE Podcast SEO Saturdays – April 4 Live Stream Recap [VIDEO]

Podcasting, SEO, SEO Saturdays

How Google Judges Content Quality and What You Should Do About It

Content Marketing, Digital Strategy, Inbound Content Marketing, SEO

Content quality is in the eye of the beholder. This could be your reader, but also Google's algorithm. So how does Google measure content quality? And how can you ensure your content is considered "high quality"?

5 Big Podcast SEO and Facebook Marketing Mistakes to Avoid

Blog, Content Marketing, Podcasting, SEO

Traditional SEO matters for your podcast, now more than ever. This post outlines some common podcast SEO and podcast Facebook marketing mistakes, and ways to avoid them in the first place.

Keywords Research For SEO Featured Image

The Definitive 4 Step Guide to Keywords Research for SEO

Blog, SEO

Keywords research has no universal step-to-step guide on how to find and structure the best keywords, but this post offers some suggestions

Cornerstone content revisited: how to boost your site rank and traffic

Blog, Podcasting, SEO

Cornerstone content is an SEO internal link strategy that helps search engine attribute importance and rank to your most critical and important pages. Here is how to apply it on your site.