Inbound Design vs. Inbound Marketing: How To Make Your Customers Love You

, ,
Compare and contrast inbound marketing with inbound design. Learn how you can leverage both of them to better market your product or service.
Group Coaching

Group Coaching Programs – 51 Tips On How To Start Your Own

In today’s technological world, it has never been easier to connect with people from around the globe. While this interconnectivity is great for a lot of reasons, one aspect that has significantly benefited from it is the concept of a mastermind.…

How Google Judges Content Quality and What You Should Do About It

, , ,
Content quality is in the eye of the beholder. This could be your reader, but also Google's algorithm. So how does Google measure content quality? And how can you ensure your content is considered "high quality"?
Promote your podcast on Facebook, but not linking directly to iTunes

5 Reasons NOT to Promote Your Podcast on Facebook

, , , ,
If you have a podcast, then one of your top priorities will be to increase your audience size. After all, if you create a podcast to which no one listens, does it even matter? So at first glance, you may think that running Facebook Ads would be a good vehicle to promote your podcast and help increase your listening numbers and subscribers. After all, Facebook will allow you to finely target your audience and do it in a very cost effective way.
facilitating mastermind online

Group coach or facilitating a mastermind online? Some trigger questions…

, ,
Last updated April 24, 2017 Are you a group coach or facilitator? In recent years the tools around facilitating and teaching masterminds online have really taken a leap forward. Video streaming, Blab, Periscope, Hangouts and other platforms…
digital transformation opportunity

Forget Design! Working Up The Courage For Digital Transformation

, , , ,
We live in an age or accelerating change, disruption and re-invention. Web sites are not immune, and the typical life-span of a site is now 2-3 years. The opportunity is to use the catalyst of re-designing a site to look more deeply at the health of your online business strategies, and to upgrade your content, product and list building strategies at the same time.
Digital Strategies for Solopreneurs

Digital Strategies: Rebranding, Reinventing as a Solopreneur

As a solopreneur, here are the digital strategies that helped me rebrand, reinvent, and realign my content to be relevant and found in digital marketplaces.
Digital Strategy Roadmap

Value Proposition Design Workshops – And How To Build Digital Strategy Roadmaps With Them

Design Thinking Part2: How we build digital strategy roadmaps using Value Proposition Design in a slightly unorthodox way. The goal is to create an actionable digital strategy roadmap and project plans, even for solopreneurs and small business owners. Benefits include better web design and site content, SEO and link building approaches, better engagement for blog and social media posts as well as increased e-Mail list sign up rates. The list goes on...
Value Proposition Design Flying lens

Value Proposition Design – “Just Do Me Up One Of These”

, , ,
Design Thinking Part 1: The story behind how we use a "design thinking for business" approach to construct a holistic digital strategies. Particularly the "Value Proposition Design" process provides clarity around the true value proposition of a business, and its fit of products or services with customer needs and wants. It is intended to rapidly iterate through product ideas, generate prototypes and MVPs, and to craft formalized investor pitches that can stand “Shark Tank” like scrutiny. These methodologies, borrowed from Lean Startup thinking, operate at a higher strategic level than UX processes live Customer Journey Mapping or Persona Development.