The definitive podcast  SEO Marketing Course for podcasters & show hosts

How to Grow Your Podcast, Get More Traffic, Subscribers & Increased Rank

Growth Strategies & Tactics For Podcasters!

Did you know that after the initial launch it is easier to gain subscribers from your web site than from Apple Podcasts?

In this podcast marketing & SEO course you will learn how to use your website to grow your podcast. Rank better in Google and have people discover your podcast through web search. Earn organic traffic to your show and episode pages, and build your email list in the process! 

A Future Proof Way to Grow Your Show
Without Spending Money On Ads!

Many people are intimidated by Search Engine Optimization and think earning organic traffic to their blog, podcast episode and show pages is out of reach... and maybe you feel the same way.

Isn't it all too complicated, too technical, too time consuming?

POdcast SEO Marketing

It's time to realize that SEO content marketing  represents a massive advantage for you as a podcaster, if you learn the simple basic techniques and tools for creating optimized show and episode posts and gain some earned traffic.

The time it takes to learn and apply the basic concepts outlined in this course pales in comparison to the time you are already spending on recording and producing your show. So with a little additional effort and a few good tools you might as well benefit from making your show more findable and increasing your site rank in the process.

Sure, some podcast producers and marketers spend money on Facebook Ads in order to increase traffic and increase listeners. But a much better strategy is to FIRST ensure your episodes are findable on the web - BEFORE spending money on ads.

It's a win-win.

What You'll Discover in this Course:

An easy to understand course structure especially geared to podcasters, with videos, hands-on exercises, resources and infographics

SEO Concepts

Traditional SEO Marketing Matters for your podcast, now more than ever

With the current popularity of podcasting, growing a subscriber base these days needs to happen largely outside of Apple Podcasts. In this course you will learn the fundamentals of SEO based marketing to yield long term results, without expensive ad campaigns.

Getting SEO Ready

Apple Podcast Optimization as well as Search Engine Readiness

We make sure your podcast is optimized for discoverability on Apple Podcasts, and more importantly for discoverability on the web. This means getting your show's web site properly configured for SEO and configuring the appropriate tools.

SEO Keyword Research

Podcast SEO Keyword Research -  Grow Your Podcast Content Strategy

Keyword research for podcasting is the fine art of targeting your episodes for BOTH listeners and search engines. These in-depth lessons, tools and exercises will have you create a list of podcast episode ideas based on long tail, high traffic, yet low difficulty keywords.


The best keyword ideas are worthless without Great Episode Titles

You will learn how to generate great episode titles, and a range of tools to help you along the way. The goal is to attract existing listeners as well as new subscribers, get clicks to your podcast show notes pages, and place your podcast episodes into the search engine result pages (SERP). 

Technical SEO

Optimizing your content, AKA Technical On-Page SEO

It's easier than it sounds. You will be able to make sure your episode post content, headings, paragraphs and images are all perfectly SEO optimized and submitted to search engines with the best chance to rank for your keywords.

Search Results Visualization

Crafting Click-Worthy Search Results to attract listeners & subscribers

These lessons will focus techniques and tools to help craft what your podcast episodes look like in search results, as well as when your episodes are being shared on Facebook and other social media platforms. 

Podcast Cornerstone Content

Putting it all together in building your Podcast Content Strategy

Utilizing the "cornerstone content strategy" approach will help you reliably boost episode content near the top of the search results, in less time, and even for relatively new or low ranking podcast pages. 

next Level Podcast Marketing

Podcast List Building & Promotion beyond SEO based marketing

Once you have the fundamentals of SEO based marketing in place, it will only be a matter of time before your work is permanently paying off. These lessons cover ideas beyond SEO around promoting and boosting your podcast even faster.

What Our Students and Clients Are Saying:

Larry Hagner 
Host & Founder, the
Good Dad Project Podcast

"Polymash is the real deal, Juergen helped me launch my podcast to #1 in Apple Podcasts - strategically . Plus Polymash helped re-design my site for better conversions."

Jeanne Bliss 
The Chief Customer Officer
Human Duct Tape Show

"My goal was to rank as #1 on Google for the keyword  'Customer Experience Podcast'.
Polymash helped me get there, just Google it!  "

Vaughn Kohler 
The MFCEO Project Pdocast

"Polymash SEO and launch techniques  helped us be #1, and we've added over 16,000 listener emails to our list!"

Robyn Stratton 
Host & Founder 
Positivity Strategist Podcast

"Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search."

8 Learning Modules
Self Paced Learning
35 Individual Lessons
Videos, Infographics, Resource Sheets, Checklists
16 Videos, Demos & Quizzes
Step by Step SEO

Massive Value. Ready to Get Started? 

It's the best money you'll ever spend on your podcast!

Includes access to our Podcast SEO Marketing Masterclass Livestreams, starting in April 2020

POdcast SEO Marketing Header
  • SEO Basic Concepts
    An overview of what SEO is all about, why it is important and how you can easily make it work for you. 
  • The Forgotten Key
    Learn about the one aspect of podcast SEO that is extremely important, but overlooked by your competitors.
  • Keyword Research Misconceptions
    Learn to avoid these fundamental mistakes many podcasters make when researching keywords.
  • App Store Optimization (ASO)
    SEO is not just for Google and the Web, there are tricks to make your show more findable on Apple Podcasts.
  • Wordpress Plugin Optimization
    Yoast SEO plugin is the most popular SEO solution for Wordpress sites. Ensure it is set up correctly. 
  • Develop Your Podcast Cornerstones
    A reliable, step by step guide to develop podcast themes and episode groupings that rank in the search results
  • The Recipe for Great Episode Titles
    Copy our exact recipes for creating conversion boosting episode titles that are click and share-worthy!
  • The Traffic Advantage
    See how you can make each episode contribute to getting organic traffic from multiple sources.
  • The "Blind Date" Theory
    Learn about conversion optimization and how to capture your listener's email address.
  • How Episode Images Can Boost Your Rank
    Learn a technique to include and optimize images in your show notes for a rank boost .

FAQ - Frequently Asked Questions

Where can I preview the entire course curriculum?

How long will the course take?

How long will I have access to the course?

Is there a course community or support group to ask questions?

Can I get "Done for You" Marketing and SEO help for my show?

Can I get a free SEO Consultation?