With the current popularity of podcasting, growing a subscriber base these days needs to happen largely outside of Apple Podcasts. In this course you will learn the fundamentals of SEO based marketing to yield long term results, without expensive ad campaigns.

We make sure your podcast is optimized for discoverability on Apple Podcasts, and more importantly for discoverability on the web. This means getting your show's web site properly configured for SEO and configuring the appropriate tools.

Keyword research for podcasting is the fine art of targeting your episodes for BOTH listeners and search engines. These in-depth lessons, tools and exercises will have you create a list of podcast episode ideas based on long tail, high traffic, yet low difficulty keywords.

You will learn how to generate great episode titles, and a range of tools to help you along the way. The goal is to attract existing listeners as well as new subscribers, get clicks to your podcast show notes pages, and place your podcast episodes into the search engine result pages (SERP). 

It's easier than it sounds. You will be able to make sure your episode post content, headings, paragraphs and images are all perfectly SEO optimized and submitted to search engines with the best chance to rank for your keywords.

These lessons will focus techniques and tools to help craft what your podcast episodes look like in search results, as well as when your episodes are being shared on Facebook and other social media platforms. 

Utilizing the "cornerstone content strategy" approach will help you reliably boost episode content near the top of the search results, in less time, and even for relatively new or low ranking podcast pages. 

Once you have the fundamentals of SEO based marketing in place, it will only be a matter of time before your work is permanently paying off. These lessons cover ideas beyond SEO around promoting and boosting your podcast even faster.