Did you know that after the initial launch it is easier to gain subscribers from your web site than from iTunes?
In this podcast SEO marketing course you will learn how to rank better in Google, iTunes and Bing. Earn organic traffic to your show and episode pages, and build your podcast email subscriber list in the process!
Many people are intimidated by Search Engine Optimization and think earning organic traffic to their blog, podcast episode and show pages is out of reach... and maybe you feel the same way.
Isn't it all too complicated, too technical, too time consuming?
It's time to realize that SEO marketing represents a massive advantage for you, if you learn the simple basic techniques for creating optimized show and episode posts and gain some earned traffic.
The time it takes to learn and apply the basic concepts outlined in this course pales in comparison to the time you are already spending on recording and producing your show. So with a little additional effort and a few good tools you might as well benefit from making your show more findable and increasing your site rank in the process.
Sure, some podcast producers and marketers spend money on Facebook Ads in order to increase traffic and increase listeners. But a much better strategy is to FIRST ensure your episodes are findable on the web - BEFORE spending money on ads.
It's a win-win.
With the current popularity of podcasting, growing a subscriber base these days needs to happen largely outside of iTunes. In this course you will learn the fundamentals of SEO based marketing to yield long term results, without expensive ad campaigns.
We make sure your podcast is optimized for discoverability on iTunes, and more importantly for discoverability on the web. This means getting your show's web site properly configured for SEO and configuring the appropriate tools.
Keyword research for podcasting is the fine art of targeting your episodes for BOTH listeners and search engines. These in-depth lessons, tools and exercises will have you create a list of podcast episode ideas based on long tail, high traffic, yet low difficulty keywords.
You will learn how to generate great episode titles, and a range of tools to help you along the way. The goal is to attract existing listeners as well as new subscribers, get clicks to your podcast show notes pages, and place your podcast episodes into the search engine result pages (SERP).
It's easier than it sounds. You will be able to make sure your episode post content, headings, paragraphs and images are all perfectly SEO optimized and submitted to search engines with the best chance to rank for your keywords.
These lessons will focus techniques and tools to help craft what your podcast episodes look like in search results, as well as when your episodes are being shared on Facebook and other social media platforms.
Utilizing the "cornerstone content strategy" approach will help you reliably boost episode content near the top of the search results, in less time, and even for relatively new or low ranking podcast pages.
Once you have the fundamentals of SEO based marketing in place, it will only be a matter of time before your work is permanently paying off. These lessons cover ideas beyond SEO around promoting and boosting your podcast even faster.
It's a no-brainer: The best $17 you'll ever spend on your podcast!
"Polymash is the real deal, Juergen helped me launch my podcast to #1 in iTunes - strategically . Plus Polymash helped re-design my site for better conversions."
"My goal was to rank as #1 on Google for the keyword 'Customer Experience Podcast'.
Polymash helped me get there, just Google it! "
"Polymash SEO and launch techniques helped us be #1, and we've added over 16,000 listener emails to our list!"
"Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search."
Yes, the entire course curriculum is listed below:
It depends. You can reasonably work through the 35 course topics in 1-2 days.
You will have lifetime access to the course.
Yes, there is a closed Facebook Group you are encouraged to join when you purchase the course.
We also schedule frequent events, Q&A sessions and value add Webinars on Podcast Marketing.
We are in the process of launching a Podcast Marketing Mastermind group in due course to work on specific podcasts., shows and podcast marketing topics.
Yes, we offer a range of affordable "Done for You" services.
Yes, you can book a 30 minute obligation free consultation, on Skype or via phone.