Content Marketing

Coming from a background as a User Experience executive in a Fortune 500 company, my personal take on content marketing is centered around UX and inbound philosophy. Here are some articles from our blog on the subject.

The Podcaster's Survival Guide to Generative Search: Adapting to Google's AI Revolution cover

The Podcaster’s Survival Guide to Generative Search: Adapting to Google’s AI Revolution

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Explore the intersection of podcasting and AI with generative search. Learn actionable strategies to adapt your podcast's SEO, enhance discoverability, and engage listeners in a landscape where algorithms prioritize content depth and authenticity.
Effective Press Releases for Podcast Promotion: Insider Tips cover

Effective Press Releases for Podcast Promotion: Insider Tips

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Explore the potential of press releases in expanding your podcast's reach with this detailed guide. We cover how to craft effective press releases, ideal timings for distribution, and leveraging top press release distribution platforms.
Transitioning from Building an Audience to Building Your Platform cover

Transitioning from Building an Audience to Building Your Platform

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Transitioning from building an audience to building your platform is crucial for content creators and businesses. Avoid the risks of digital sharecropping and take control of your brand and content. Own your platform, diversify your digital presence, and embrace SEO-friendly practices to withstand changes in social media algorithms or policies.
Maximizing Podcast Advertising: Revenue and Reach Strategies cover

Maximizing Podcast Advertising: Revenue and Reach Strategies

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In this primer, we provide an overview of podcast advertising, giving insights into various ad formats, audience targeting, pricing models, and ways to measure ad effectiveness. Whether you're a business owner, beginner or experienced podcaster, this primer will help to navigate the podcast advertising landscape.
How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

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When podcasters market their show, podcast directories only distribute their audio, and are an incomplete solution. Here's how to widely syndicate your episode show notes content for quick traffic and SEO rank wins.
Evergreen Posting

How Evergreen Posting On Social Media For Podcasters Creates Growth

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As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.
It can be hard to write a good podcast episode introduction

Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

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It can be hard to write a good podcast episode introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That's why you need an Artificial Intelligence tool.
Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

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Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.
Podcast show notes workflow tools cover

Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

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Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.
Ways To Repurpose Podcast Content In Growing A YouTube Channel

Ways To Repurpose Podcast Content In Growing A YouTube Channel

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"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.