Content Marketing

Coming from a background as a User Experience executive in a Fortune 500 company, my personal take on content marketing is centered around UX and inbound philosophy. Here are some articles from our blog on the subject.

How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

Content Marketing, Podcast

When podcasters market their show, podcast directories only distribute their audio, and are an incomplete solution. Here's how to widely syndicate your episode show notes content for quick traffic and SEO rank wins.

How Evergreen Posting On Social Media For Podcasters Creates Growth

Content Marketing, Podcast

As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.

It can be hard to write a good podcast episode introduction

Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

Content Marketing, Podcast

It can be hard to write a good podcast episode introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That's why you need an Artificial Intelligence tool.

Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

Content Marketing, Podcast

Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.

Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

Content Marketing, Podcast

Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.

Ways To Repurpose Podcast Content In Growing A YouTube Channel

Content Marketing, Podcast

"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.

Publishing Podcasts On Content Hubs and Other Platforms

Content Marketing, Podcast

Publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links.

Content Syndication on Social Media Channels

Content Marketing, Podcast

Today we’ll continue to explore how we promote and produce our client’s podcasts. This episode dives into how publishing to social media channels is only the initial promo push for new episodes. We have found value to extended reach outside our clients existing followers, by including influencer marketing.

Why Timing Is Key In Podcast Content Syndication

Content Marketing, Podcast

Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks to multiple websites can improve the visibility of your show.