Content Marketing

Coming from a background as a User Experience executive in a Fortune 500 company, my personal take on content marketing is centered around UX and inbound philosophy. Here are some articles from our blog on the subject.

It can be hard to write a good podcast episode introduction

Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

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It can be hard to write a good podcast episode introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That's why you need an Artificial Intelligence tool.
Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

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Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.
Podcast show notes workflow tools cover

Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

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Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.
Ways To Repurpose Podcast Content In Growing A YouTube Channel

Ways To Repurpose Podcast Content In Growing A YouTube Channel

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"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.
Publishing Podcasts On Content Hubs and Other Platforms

Publishing Podcasts On Content Hubs and Other Platforms

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Publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links.
Media Channels

Content Syndication on Social Media Channels

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Today we’ll continue to explore how we promote and produce our client’s podcasts. This episode dives into how publishing to social media channels is only the initial promo push for new episodes. We have found value to extended reach outside our clients existing followers, by including influencer marketing.
Timing Is Key In Podcast Content Syndication

Why Timing Is Key In Podcast Content Syndication

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Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks to multiple websites can improve the visibility of your show.
Podcast Content Syndication For Show Notes — Series Introduction

Podcast Content Syndication For Show Notes — Series Introduction

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Do you have a podcast? Then you're doing syndication already, at least for your podcast audio. But what about your show notes and web content?

How Google Judges Content Quality and What You Should Do About It

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Content quality is in the eye of the beholder. This could be your reader, but also Google's algorithm. So how does Google measure content quality? And how can you ensure your content is considered "high quality"?
Podcast SEO and Facebook Marketing Mistakes

5 Big Podcast SEO and Facebook Marketing Mistakes to Avoid

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Traditional SEO matters for your podcast, now more than ever. This post outlines some common podcast SEO and podcast Facebook marketing mistakes, and ways to avoid them in the first place.