The Polymash Digital Strategy and Podcasting Blog

Polymash started its life as an App Development agency back in 2010. Since then we have pivoted multiple times, but we most often write about podcasting as content strategy, as well as about digital strategy in general.

How to Quickly Improve Your Website Functionality With Elfsight Widgets cover

How to Quickly Improve Your Website Functionality With Elfsight Widgets

Many podcasters and bloggers struggle to extend their website functionality beyond basic features. Here's how Elfsight widgets solve that problem without requiring coding skills or platform migrations.

Inbound Design vs. Inbound Marketing: How To Make Your Customers Love You

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Compare and contrast inbound marketing with inbound design. Learn how you can leverage both of them to better market your product or service.
Podcast SEO and Facebook Marketing Mistakes

5 Big Podcast SEO and Facebook Marketing Mistakes to Avoid

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Traditional SEO matters for your podcast, now more than ever. This post outlines some common podcast SEO and podcast Facebook marketing mistakes, and ways to avoid them in the first place.
Cornerstone Content

Cornerstone content revisited: how to boost your site rank and traffic​

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Cornerstone content is an SEO internal link strategy that helps search engine attribute importance and rank to your most critical and important pages. Here is how to apply it on your site.
Promote your podcast on Facebook, but not linking directly to iTunes

5 Reasons NOT to Promote Your Podcast on Facebook

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If you have a podcast, then one of your top priorities will be to increase your audience size. After all, if you create a podcast to which no one listens, does it even matter? So at first glance, you may think that running Facebook Ads would be a good vehicle to promote your podcast and help increase your listening numbers and subscribers. After all, Facebook will allow you to finely target your audience and do it in a very cost effective way.
facilitating mastermind online

Group coach or facilitating a mastermind online? Some trigger questions…

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Last updated April 24, 2017 Are you a group coach or facilitator? In recent years the tools around facilitating and teaching masterminds online have really taken a leap forward. Video streaming, Blab, Periscope, Hangouts and other platforms…
digital transformation opportunity

Forget Design! Working Up The Courage For Digital Transformation

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We live in an age or accelerating change, disruption and re-invention. Web sites are not immune, and the typical life-span of a site is now 2-3 years. The opportunity is to use the catalyst of re-designing a site to look more deeply at the health of your online business strategies, and to upgrade your content, product and list building strategies at the same time.
Search Result Snippet Visualization Graphic

How To Increase Your Traffic With Search Result Visualization

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Tips on to craft a good search result snippet to increase traffic to your site.
SEO image optimization for podcasters

How Image Optimization Can Improve Your Search Engine Visibility

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SEO Image Optimization takes advantage of an often overlooked SEO factor - images in posts contribute heavily to your post's SEO rank.
4 Secrets to Great Episode Titles

Great Podcast Episode Titles – Use these 4 SEO Techniques

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Your podcast episode title is likely something that will get shared on social media, and more importantly will show up in search results and on iTunes as well. Given how much time you are putting into creating a podcast, it is worth spending a little extra effort on creating a good title that makes people want to click through and listen or read more.