The Polymash Digital Strategy and Podcasting Blog

Polymash started its life as an App Development agency back in 2010. Since then we have pivoted multiple times, but we most often write about podcasting as content strategy, as well as about digital strategy in general.

How to Quickly Improve Your Website Functionality With Elfsight Widgets cover

How to Quickly Improve Your Website Functionality With Elfsight Widgets

Many bloggers and podcasters struggle to get the most out of their website. And I don't just mean "good design" elements, often it is actual useful website functionality that is lacking. For podcasters, this is especially true for "ready made" websites that their podcast host provides. These are often super simplistic. But was if there was an easy way to add critical features to almost any website, without having to learn Wordpress or Elementor or other page builders?

Inbound Design vs. Inbound Marketing: How To Make Your Customers Love You

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Compare and contrast inbound marketing with inbound design. Learn how you can leverage both of them to better market your product or service.
Group Coaching

Group Coaching Programs – 51 Tips On How To Start Your Own

In today’s technological world, it has never been easier to connect with people from around the globe. While this interconnectivity is great for a lot of reasons, one aspect that has significantly benefited from it is the concept of a mastermind.…

How A History Radio Show Became A Hit In The Podcasting World

How Dan Carlin's "Hardcore History" became a staple in the podcasting world.
Podcast SEO and Facebook Marketing Mistakes

5 Big Podcast SEO and Facebook Marketing Mistakes to Avoid

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Traditional SEO matters for your podcast, now more than ever. This post outlines some common podcast SEO and podcast Facebook marketing mistakes, and ways to avoid them in the first place.
Keywords Research For SEO Featured Image

The Definitive 4 Step Guide to Keywords Research for SEO

Keywords research has no universal step-to-step guide on how to find and structure the best keywords, but this post offers some suggestions
Cornerstone Content

Cornerstone content revisited: how to boost your site rank and traffic​

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Cornerstone content is an SEO internal link strategy that helps search engine attribute importance and rank to your most critical and important pages. Here is how to apply it on your site.
Promote your podcast on Facebook, but not linking directly to iTunes

5 Reasons NOT to Promote Your Podcast on Facebook

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If you have a podcast, then one of your top priorities will be to increase your audience size. After all, if you create a podcast to which no one listens, does it even matter? So at first glance, you may think that running Facebook Ads would be a good vehicle to promote your podcast and help increase your listening numbers and subscribers. After all, Facebook will allow you to finely target your audience and do it in a very cost effective way.
facilitating mastermind online

Group coach or facilitating a mastermind online? Some trigger questions…

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Last updated April 24, 2017 Are you a group coach or facilitator? In recent years the tools around facilitating and teaching masterminds online have really taken a leap forward. Video streaming, Blab, Periscope, Hangouts and other platforms…
digital transformation opportunity

Forget Design! Working Up The Courage For Digital Transformation

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We live in an age or accelerating change, disruption and re-invention. Web sites are not immune, and the typical life-span of a site is now 2-3 years. The opportunity is to use the catalyst of re-designing a site to look more deeply at the health of your online business strategies, and to upgrade your content, product and list building strategies at the same time.