The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

6 Tips on Building a Podcast SEO Strategy for Beginners

Podcasting

If you are starting your first podcast, SEO can be a reliable tool if used correctly. Here are tips on building a podcast SEO strategy for beginners.

Why Blue Yeti Podcasting Microphones Are Not A Good Choice

Podcasting

I have to admit my podcast microphone pet peeve: The Blue Yeti Mic. Recently I attended a coaching group meetup, and the presenter was a consultant who also considered herself a podcasting expert. And it was put to us in dogmatically certain terms that the Blue Yeti is simply "The Best Microphone For Podcasters". So in this post it is my solemn duty to disabuse our dear prospects and Yeti fans of this notion.

The Business Sense In Podcasting?

Podcasting

Our take on podcast monetization, and if it makes business sense: Ask not how to monetize your podcast, ask how your podcast helps monetize your business.

Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters

Podcasting

Part of PodFest Masterclass Summit, this session was about "Irresistible Opt-Ins, List Building and Conversion Strategies For Podcasters". We covered how to design the best Opt-Ins and Lead Magnets to quickly get people on your email list!

Be Part of Our Attempt to Make Podcasting History

Podcasting

Make history with us - a virtual summit for a community of caring voices. And, in the time of COVID, how beautiful! We would love for you to be part of this historical, epic event where we attempt the GUINNESS WORLD RECORDS™ title for Largest Attendance for a Virtual Podcasting Conference in One Week!

Podcast Player Optimization And Understanding In-App Search

Podcasting, SEO Saturdays

This week on the SEO Saturdays Livestream we explored Podcast Player Optimization and In-Player Search. While we often focus on Podcast SEO for website traffic, Jalal Fathi, founder of PodKite, joined us to explain as co-host - in addition to our regular guests.

How Can We Design Podcast Interviews For SEO Success? Livestream Recap [VIDEO]

Podcasting, SEO, SEO Saturdays

In this episode of the SEO Saturdays show we focused on the impact of the latest Google Core update and what it means for podcasters. Our central question was this: How Might We Design Podcast Interviews For SEO Success?

Podcast Website Traffic Increased by 351% in One Week [Content Optimization Case Study]

Podcasting, SEO, SEO Saturdays

Here is our own "sad" case study - but with a happy ending! We share how we increased our traffic by 351% in one week. Implications for podcasters with their own websites: More subscribers and better website rank.

Podcast SEO Saturdays – May 2 Livestream Recap [VIDEO]

Podcasting, SEO, SEO Saturdays

Polymash's SEO Saturdays, livestreaming event to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. Guests join us, those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is on podcasting - this show is equally useful to any digital content). Before the show we do our research and then share observations and recommendations which guests react to in real time.

Mobile Podcast Equipment -The Rode Interview Kit

Mobile Podcast Equipment – 2 Great Options For Interviews On The Go

Podcasting

Solutions to recording interviews while mobile - mobile podcast equipment specifically for use at conferences or while traveling.