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Planning or Launching a Podcast?
Launching, producing and marketing a podcast just got easier. Our guide is a single place to access the ever growing list of all the podcasting related tools, sites, tutorials, music choices, gear guides, recommendations and more.
The definitive guide for starting a podcast as a content strategy.
Building an audience, authority in your field and site rank are only some of the benefits.
Innovative AI driven solutions are designed to make the recording process simpler and less time consuming.
The holy grail of podcasting is to get more Apple Podcasts subscribers, right?
Wrong. Learn how your podcast website design is a crucial strategy for growing your podcast.
Any content strategy benefits from a little SEO research.
Here are some tips for planning your episode content and titles to attract traffic.
The ethical way to quickly grow your ideal podcast audience, email list and social presence. And still a prerequisite to getting into New & Noteworthy section of Apple Podcasts
Passion For Podcasting
My name is Juergen Berkessel, and I became passionate about podcasting a few years ago. I was helping a client with her content strategy. At the time it seemed podcasting might be easier than blogging.
I was wrong about that. Podcasting is NOT easy. In fact, it can be a lot of work.
But, it is totally worth it. Podcasting is an effective content strategy that attracts loyal audiences, generates leads and helps build authority. Podcast subscribers get to know, like and trust you on a podcast in a way that most other channels do not. So yes, it is a lot of work, but you can outsource the hard parts.
Over the years I have specialized in helping authors, speakers, brands, small businesses and even large corporates launch and market their own podcasts.
Polymash has been fortunate to help launch and produce multiple #1 shows for entrepreneurs, authors, speakers and businesses in the technology, financial, pharmaceutical, wellness and cyber-security space. It's been tremendous fun, most of all because I get to see my clients become tremendous podcasters.
The Impact Of Podcasting
The impact podcasting has had for businesses and brands has been amazing, and measurable. Even for those who didn't reach the #1 slot on Apple Podcasts.
The SEO Optimized Podcast Show Notes
Quick Reference Guide
Could You Use Help With Your Launch?
The right approach to launch your podcast as an evergreen business asset
Podcast Launch Contest for Apple Podcast Reviews
The ethical way to quickly grow your ideal podcast audience, and still a prerequisite to getting into New & Noteworthy section of Apple Podcasts.
What Other Podcasters Are Saying:
Host & Founder, the
Good Dad Project Podcast
"Polymash is the real deal, Juergen helped me launch my podcast to #1 in iTunes - strategically . Plus Polymash helped re-design my site for better conversions."
The Chief Customer Officer
Human Duct Tape Show
"My goal was to rank on page #1 on Google for the keyword 'Customer Experience Podcast'.
Polymash helped me get there, just Google it! "
The MFCEO Project Pdocast
"Polymash SEO and launch techniques helped us be #1, and we've added over 16,000 listener emails to our list!"
Host & Founder
Positivity Strategist Podcast
"Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search."
There are no words to describe how grateful I am for Juergen and his team at Polymash!
They are the rare combination of SEO + design + branding + business savvy that makes them the perfect team to execute your content and business goals. Juergen worked efficiently, strategically and intuitively and the results of his work has been game changing for my business!
Polymash was definitely the right choice for us.
Making the decision to go with Polymash for podcast design and consulting was literally the best decision we could have made. Juergen's level of expertise was exactly what we needed and were looking for to get our podcast up and running. Not only did he deliver on everything he promised, but we easily received 10x the value with the information that he taught us along the way. For anyone that is looking to launch or improve their podcast and its' reach, I highly recommend that you consider the products and services that Polymash offers. You won't be disappointed! Want proof? Our podcast, Wealth Junkies, broke the Top 50 in its' category, within the first weekend of being launched! When you want something done right, find the right help.
This is high level info, loving it!
I contacted Juergen through the website and took him up on his offer of a free podcast training session through Zoom. He was very generous with his time, and gave me tons of great tips and ideas on how to improve my show. I am now going through each episode and taking notes on ways I can improve my podcast. This is high level info, loving it
Dive into the Polymash Experience
I found this podcast late in my launch phase. I've been listening to a bunch of other ones, following a bunch of other tools and solutions, and generally chasing my tail for a couple of months now. Thing is, Polymash and Jeurgen have somehow figured out how to best them all. The website and email newsletter are chock full of value first. They have (obviously) made that a priority. And the podcast is a wonderful example of the podcaster I want to be. If you're thinking about starting or growing a podcast, dive into the Polymash experience. You won't be disappointed.
Do. Not. Miss. This!
Juergen radiates integrity, and is full of invaluable insight, expertise and inspiration. He is the real deal, and I am beyond grateful I found his work. I just launched my podcast with his help. I just hit New and Noteworthy, and I plan to continue following his guidance and relying on his skill. It is rare to find a teacher and guide of his caliber. Do yourself a favor--Do. Not. Miss.This!
Get Started Launching Your Show
Since 2014 I have been working on a comprehensive podcasting resources directory. It covers podcasting courses and learning programs, podcasting technique tutorials, podcasts about podcasting, transcription services, recording software reviews and many other resources.
Launching, producing and marketing a business podcast just got easier.
Optimize Your Podcast Production
Podcast Production Articles
Microsoft recently announced that Skype will feature built-in recording feature. But will it work for podcasters?
Podcast Recording Software can be complex, but several innovative companies are attempting to make it much easier.
Your podcast episode titles are something you want to make sure gets shared on social media. So, make them click-worthy and compelling.
Any content strategy benefits from a little SEO research.
Here are some tips for planning your episode content and titles to attract traffic.
The least favorite part of podcasting?
For most podcasters, the production process is the least favorite part of having a podcast.
As podcasters, we enjoy the recording process, talking to guests and co-hosts.
But processing audio files, messing with podcast editing software and adding meta-data to the audio files can seem like a chore.
And that’s only the start. Having great episode show notes is an important part of podcasting as a content strategy. And show notes take time to plan, write and publish.
So, podcasting is a lot of work.
But the pay-off makes it worth it.
A Podcast Production Framework
Let me share the goals of our podcast production framework. We focus on accomplishing the below objectives while automating as much as possible.
Podcast Production Resources
Our podcasting resource directory makes it easy to find ways to improve your recording process. And no matter if you are looking for guest booking services, transcription services or recording software reviews, look no further.
Launching, producing and marketing a podcast just got easier.
More Than Just Podcast Production:
A growth oriented podcast production approach, and video options
You record, we handle the video production process. Perhaps, more importantly, we are YouTube SEO experts and can optimize your videos for channel growth.
Podcast Marketing and Subscriber Growth
The Apple Podcast Charts may be broken, but here are top alternative strategies, tactics and mistakes to avoid when promoting your podcast.
To promote your podcast, most marketers will suggest paying for Facebook traffic to your Apple Podcasts and Stitcher pages. There is a better way!
Some common mistakes, and ways to avoid them in the first place.
A video walk-through and downloadable outreach templates templates for one of the highest converting podcast growth strategies.
A video walk-through of a highly converting podcast website design that engages your listeners and turns them into email subscribers.
Why is it that after the initial launch of a podcast, subscriber growth seems to stall?
What is the best way to promote a podcast?
The answer to this question is constantly changing.
Apple Podcasts is always adjusting their podcast directory search algorithms, and so is Google.
Everyone wants to gain listeners on Apple Podcasts. For those of us who practice podcasting as a content strategy, building up traffic to our site and an email list of podcast subscribers is even more important.
In fact, many podcasters over-focus on Apple Podcasts. After the initial launch of a podcast, every show gets 8 weeks in the New and Noteworthy section of Apple Podcasts. But most podcasts don’t make it into the top 200. And many unethical shows hack the Apple Podcasts directory by paying for their leading positions. So a lot of shows should not even be in the directory at all. And once Apple Podcasts catches on, they may well get banned.
All of this means marketing a podcast on Apple Podcasts is not the end game and may get harder still.
Your Podcast Website Is The Key
The good news is that most podcasters don’t realize their website is the most effective way to gain new subscribers.
This is true for paid ads and for organic search.
If you pay for ads, you will want a highly converting podcast landing page to send this traffic to. And you can get free traffic as long as your show notes offer great SEO optimized content.
The opportunity this presents is that the marketing and SEO techniques you should already use for your website can also work for your podcast.
In this section I would like to present our podcast marketing approach, which has resulted in a constant flow of new subscribers.
Clients who follow our framework are consistently getting 65% of their traffic from free Google search results. This traffic that is often worth $1,000s a month, as compared to paying for the same keywords on Google AdWords.
This book and companion online podcast marketing course offer step by step guides and practical marketing techniques to build your listener base and gain traffic for your show organically. You will learn how to promote your podcast and rank better on Google, Apple Podcasts, and Bing. Earn organic traffic to your show and episode pages, and build your podcast email subscriber list in the process!
Could you use some Podcast Marketing Help?
Content marketing, SEO and conversion optimization to increase your audience size
Quick Podcast Marketing & Growth Brainstorm
Live brainstorming session on how to optimize marketing and growing your podcast. This affordable session will help your show, your site and current marketing efforts.
Could you use more Email Subscribers?
The Conversion Optimized Podcast Homepage Quick Reference Guide
The Podcast Marketing Course
- SEO Basic Concepts
An overview of what SEO is all about, why it is important and how you can easily make it work for you.
- The Forgotten Key
Learn about the one aspect of podcast SEO that is extremely important, but overlooked by your competitors.
- Keyword Research Misconceptions
Learn to avoid these fundamental mistakes many podcasters make when researching keywords.
- App Store Optimization (ASO)
SEO is not just for Google and the Web, there are tricks to make your show more findable on Apple Podcasts.
- Wordpress Plugin Optimization
Yoast SEO plugin is the most popular SEO solution for Wordpress sites. Ensure it is set up correctly.
- Develop Your Podcast Cornerstones
A reliable, step by step guide to develop podcast themes and episode groupings that rank in the search results.
- The Recipe for Great Episode Titles
Copy our exact recipes for creating conversion boosting episode titles that are click and share-worthy!
- The Traffic Advantage
See how you can make each episode contribute to getting organic traffic from multiple sources.
- The "Blind Date" Theory
Learn about conversion optimization and how to capture your listeners' email address.
- How Episode Images Can Boost Your Rank
Learn a technique to include and optimize images in your show notes for a rank boost.
A Future Proof Way to Grow Your Show
Without Spending Money On Ads!
Many people are intimidated by Search Engine Optimization.
This hands-on course for podcasters demystifies SEO.
About Polymash Podcasting
About Juergen Berkessel
My name is Juergen Berkessel, and my entrepreneurial journey started in 2010, when I left my corporate job.
After years of having created and managed enterprise software systems, I started a Marketing Agency that published iOS and Android apps - and I learned how to market these on the iTunes app store.
Then I discovered my passion: Helping authors, speakers, entrepreneurs and start-ups grow their online presence through podcasting as content strategy.
We launched a couple of #1 shows on iTunes - Apple Podcasts - and I was hooked after seeing the results. None of these were instant successes, mind you. But the benefits in terms of traffic, leads, relationships kept increasing steadily.
So whether you are passionate about your message, or focused on business outcomes of podcasting, feel free to schedule a conversation to see how podcasting could work for you, or how you could grow your existing show even further.