Podcasting Microphone

Launch & Grow Your Podcast

Resources To Launch and Market Your Podcast, Get More Traffic, Grow Your Subscribers & Rank

Podcasting Resources Guide
Podcast Launch
Podcast Production
Podcast Marketing
Podcast launch Logos

Planning or Launching a Podcast?

Podcast Launch Articles

The ethical way to quickly grow your ideal podcast audience, email list and social presence. And still a prerequisite to getting into New & Noteworthy section of Apple Podcasts 

The definitive guide for starting a podcast as a content strategy.

Building an audience, authority in your field and site rank are only some of the benefits.

Innovative AI driven solutions are designed to make the recording process simpler and less time consuming. 

The holy grail of podcasting is to get more  iTunes Apple Podcasts subscribers, right?

Wrong. Learn how your podcast website design is a crucial strategy for growing your podcast.

Any content strategy benefits from a little SEO research.

Here are some tips for planning your episode content and titles to attract traffic.

Passion For Podcasting

My name is Juergen Berkessel, and I became passionate about podcasting a few years ago. I was helping a client with her content strategy. At the time it seemed podcasting might be easier than blogging. 

I was wrong about that. Podcasting is NOT easy. In fact, it can be a lot of work.

Juergen Berkessel

Juergen Berkessel, Polymash Founder & CEO

But, it is totally worth it. Podcasting is an effective content strategy that attracts loyal audiences, generates leads and helps build authority. Podcast subscribers get to know, like and trust you on a podcast in a way that most other channels do not. So yes, it is a lot of work, but you can outsource the hard parts.

Over the years I have specialized in helping authors, speakers, brands, small businesses and even large corporates launch and market their own podcasts.

Polymash has been fortunate to help launch and produce multiple #1 shows for entrepreneurs, authors, speakers and businesses in the technology, financial, pharmaceutical, wellness and cyber-security space. It's been tremendous fun, most of all because I get to see my clients become tremendous podcasters.

The Impact Of Podcasting

The impact podcasting has had for businesses and brands has been amazing, and measurable. Even for those who didn't reach the #1 slot on iTunes or Apple Podcasts.

  • Recognition and Authority In Your Field
  • Getting Your Message Out
  • Website Traffic from SEO optimized show notes
  • Website Traffic From Guest & Listener Social Shares
  • Attracting Pre-Qualified Leads
  • Finding a Tribe of Loyal Fans and Listeners
  • Building Relationships With Guests and Peers
  • Growing an Email List of Podcast Subscribers
  • Speaking Opportunities
  • Improved Media and Video Presence

Get Started Launching Your Show

Since 2014 I have been working on a comprehensive podcasting resources directory. It covers podcasting courses and learning programs, podcasting technique tutorials, podcasts about podcasting, transcription services, recording software reviews and many other resources.  

Launching, producing and marketing a business podcast just got easier.

Podcasting Resources Guide

Could You Use Help With Your Launch?

The right approach to launch your podcast as an evergreen business asset

You focus on recording and team up with us to take care of the technical details of launching your show.

Maximize your podcast launch with this online “one on one” workshop with podcast serial launch & marketing experts.

Content Marketing Campaign For Your Podcast Launch

Our Writers and SEO Experts Craft Podcast Content Marketing Campaigns to Drive Discoverability, Traffic & Email List Growth

Podcast Launch Contest for iTunes Reviews

The ethical way to quickly grow your ideal podcast audience, and still a prerequisite to getting into New & Noteworthy section of iTunes

Team up with us to design and build a conversion optimized home page. Give your podcast launch the best chance of adding a steady stream of subscribers.

If you want an amazing website for your podcast, look no further. We have built dozens of attractive, conversion focused web sites for podcasters and small business.

What Other Podcasters Are Saying:

Larry Hagner 
Host & Founder, the
Good Dad Project Podcast

"Polymash is the real deal, Juergen helped me launch my podcast to #1 in iTunes - strategically . Plus Polymash helped re-design my site for better conversions."

Jeanne Bliss 
The Chief Customer Officer
Human Duct Tape Show

"My goal was to rank on page #1 on Google for the keyword  'Customer Experience Podcast'.
Polymash helped me get there, just Google it!  "

Vaughn Kohler 
Co-Host
The MFCEO Project Pdocast

"Polymash SEO and launch techniques  helped us be #1, and we've added over 16,000 listener emails to our list!"

Robyn Stratton 
Host & Founder 
Positivity Strategist Podcast

"Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search."

Optimize Your Podcast Production

Podcast Production Articles

Podcast Production Workflow

Podcast Production Framework 

Most business oriented podcasts are interview based. The concept is to talk with leaders in your field and share their insights and experience with your audience. We help podcasters develop production processes to fit their podcast production goals.

Microsoft recently announced that Skype will feature built-in recording feature. But will it work for podcasters?

Podcast Recording Software can be complex, but several innovative companies are attempting to make it much easier.

Your podcast episode titles are something you want to make sure gets  shared on social media. So, make them click-worthy and compelling.

Any content strategy benefits from a little SEO research.

Here are some tips for planning your episode content and titles to attract traffic.

The least favorite part of podcasting?

For most podcasters, the production process is the least favorite part of having a podcast.

We enjoy the recording process, talking to guests and co-hosts.

But processing audio files, messing with podcast editing software and adding meta-data to the audio files can seem like a chore.

And that’s only the start. Having great episode show notes is an important part of podcasting as a content strategy. And show notes take time to plan, write and publish.

So, podcasting is a lot of work.

But the pay-off makes it worth it. 

A Podcast Production Framework

Let me share the goals of our podcast production framework. We focus on accomplishing the below objectives while automating as much as possible.

  • Broadcast Ready Audio
  • Automating The Process As Much As Possible
  • Templates To Help With Everything
  • Episode Planning for SEO and Content Themes
  • Click-Worthy Show Notes & Episode Titles

Podcast Production Resources

Our podcasting resource directory makes it easy to find ways to improve your recording process. And no matter if you are looking for guest booking services, transcription services or recording software reviews, look no further.  

Launching, producing and marketing a podcast just got easier.

Podcasting Resources Guide

More Than Just Podcast Production:

A growth oriented podcast production approach

You record, we handle the podcast audio production process. We'll make you and your guest sound great with broadcast ready sound quality.

More Than Show Notes: Content Marketing Campaigns For Your Podcast 

Our Writers and SEO Experts Craft Podcast Content Marketing Campaigns to Drive Discoverability, Traffic & Email List Growth

Podcast Social Media Amplification

Grow your social presence and drive traffic to your podcast episodes from our evergreen social media posting algorithm, which ensures 6 month presence for your episodes on social media.

Podcast Marketing and Subscriber Growth

More Than Show Notes: Content Marketing Campaigns For Your Podcast 

Our Writers and SEO Experts Craft Podcast Content Marketing Campaigns to Drive Discoverability, Traffic & Email List Growth

The Apple Podcast Charts may be broken, but here are top alternative strategies, tactics and mistakes to avoid when promoting your podcast.

To promote your podcast, most marketers will suggest paying for Facebook traffic to your iTunes and Stitcher pages. There is a better way!

Some common mistakes, and ways to avoid them in the first place.

A video walk-through and downloadable outreach templates templates for one of the highest converting podcast growth strategies.

A video walk-through of a highly converting podcast website design that engages your listeners and turns them into  email subscribers.

Why is it that after the initial launch of a podcast, subscriber growth seems to stall?

The Podcast Growth Show

The Podcast Growth Show Podcast & Video Series

This podcast and video training series is there to help grow your podcast's subscriber base. We have launched over a dozen podcast, and have helped solopreneurs, authors, speakers and even large corporates grow their podcasts.

What is the best way to promote a podcast?

The answer to this question is constantly changing.

iTunes is always adjusting their podcast directory search algorithms, and so is Google.

Everyone wants to gain listeners on iTunes. For those of us who practice podcasting as a content strategy, building up traffic to our site and an email list of podcast subscribers is even more important.

In fact, many podcasters over-focus on iTunes. After the initial launch of a podcast, every show gets 8 weeks in the New and Noteworthy section of iTunes. But most podcasts don’t make it into the top 200. And many unethical shows hack the iTunes directory by paying for their leading positions. So a lot of shows should not even be in the directory at all. And once iTunes catches on, they may well get banned.  

All of this means marketing a podcast on iTunes is futile and may get harder still.

Your Podcast Website Is The Key

The good news is that most podcasters don’t realize their website is the most effective way to gain new subscribers.

This is true for paid ads and for organic search.

If you pay for ads, you will want a highly converting podcast landing page to send this traffic to. And you can get free traffic as long as your show notes offer great SEO optimized content.

The opportunity this presents is that the marketing and SEO techniques you should already use for your website can also work for your podcast.
In this section I would like to present our podcast marketing approach, which has resulted in a constant flow of new subscribers.

Podcast SEO ROI

The ROI

Clients who follow our framework are consistently getting 65% of their traffic from free Google search results. This traffic that is often worth $1,000s a month, as compared to paying for the same keywords on Google AdWords. 

The Podcast Marketing Bible

This book and companion online podcast marketing course offer step by step guides and practical marketing techniques to build your listener base and gain traffic for your show organically. You will learn how to promote your podcast and rank better on Google, iTunes, and Bing. Earn organic traffic to your show and episode pages, and build your podcast email subscriber list in the process!

​Could you use some Podcast Marketing Help?

Content Marketing, SEO and Conversion Optimization To Increase Your Audience Size

Live brainstorming session on how to optimize marketing and growing your podcast. This affordable session will help your show, your site and current marketing efforts.

Maximize your podcast growth and marketing efforts with online "one to one" coaching.

We will develop a custom podcast promotion plan for your show.

Podcast Website Upgrade & Email List Building Funnel

You need more than just a pretty podcast website or page, you need an impactful home for your podcast, so your anonymous listeners & visitors become subscribers to your show as well as to your email list.

Content Marketing Campaigns For Your Podcast 

Our Writers and SEO Experts Craft Podcast Content Marketing Campaigns to Drive Discoverability, Traffic & Email List Growth

Podcast Back-Catalog Social Media Campaign

Your back-catalog is likely the most underutilized asset you have. We are launching a product to automatically promote your entire back catalog on social media for 1/2 year.  We have seen 50% + increased downloads from this...

Podcast Marketing Course

How to grow your podcast. Get more subscribers, website traffic and increased rank with this step by step online course teaching you podcast promotion methods.

The Podcast Marketing Course

  • SEO Basic Concepts
    An overview of what SEO is all about, why it is important and how you can easily make it work for you. 
  • The Forgotten Key
    Learn about the one aspect of podcast SEO that is extremely important, but overlooked by your competitors.
  • Keyword Research Misconceptions
    Learn to avoid these fundamental mistakes many podcasters make when researching keywords.
  • App Store Optimization (ASO)
    SEO is not just for Google and the Web, there are tricks to make your show more findable on iTunes.
  • Wordpress Plugin Optimization
    Yoast SEO plugin is the most popular SEO solution for Wordpress sites. Ensure it is set up correctly. 
  • Develop Your Podcast Cornerstones
    A reliable, step by step guide to develop podcast themes and episode groupings that rank in the search results
  • The Recipe for Great Episode Titles
    Copy our exact recipes for creating conversion boosting episode titles that are click and share-worthy!
  • The Traffic Advantage
    See how you can make each episode contribute to getting organic traffic from multiple sources.
  • The "Blind Date" Theory
    Learn about conversion optimization and how to capture your listener's email address.
  • How Episode Images Can Boost Your Rank
    Learn a technique to include and optimize images in your show notes for a rank boost .

A Future Proof Way to Grow Your Show
Without Spending Money On Ads!

Many people are intimidated by Search Engine Optimization.
This hands-on course for podcasters demystifies SEO.

About Polymash Podcasting

Juergen Berkessel

About Juergen Berkessel

My name is Juergen Berkessel, and my entrepreneurial journey started in 2010, when I left my corporate job.

After years of having created and managed enterprise software systems, I started a Marketing Agency that published iOS and Android apps - and I learned how to market these on the iTunes app store. 

Then I discovered my passion: Helping authors, speakers, entrepreneurs and start-ups grow their online presence through podcasting as content strategy.

We launched a couple of #1 shows on iTunes and I was hooked after seeing the results. None of these were instant successes, mind you. But the benefits in terms of traffic, leads, relationships kept increasing steadily.

So whether you are passionate about your message, or focused on business outcomes of podcasting, feel free to schedule a conversation to see how podcasting could work for you, or how you could grow your existing show even further.

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