The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

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Juergen Berkessel

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Last Updated on September 18, 2023 In today's episode of the Podcasting Resources Guide, we continue with part 2 of our series on "The Digital Presence Spectrum." This spectrum consists ...

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Transitioning from Building an Audience to Building Your Platform

Last Updated on July 25, 2023 Drum roll, please! We're proud to introduce our latest addition – the Podcasting Resources Guide Companion Podcast. And here's the fun bit. Polly, Polymash’s ...

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Announcing the AI Hosted Podcasting Resources Guide Podcast

Last Updated on June 27, 2023 In today’s rapidly growing digital landscape, podcast advertising has become a powerful medium for businesses to extend their reach and increase their revenue streams. ...

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Maximizing Podcast Advertising: Revenue and Reach Strategies

Last Updated on June 3, 2023 If you are like most podcasters, you will have asked yourself how to make your podcast stand out. But without resorting to plastering paid ...

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Free SEO for Podcasts Email Course

Last Updated on May 16, 2023 In today's digital world, podcasting offers a unique way to connect with audiences, build relationships, and establish a strong online presence. However, many new ...

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The Podcast Monetization Trap: Why New Podcasters Should Shift Focus Away from Immediate Monetization

Last Updated on January 25, 2023 If you’re passionate about podcasting and want to learn how to be successful, this episode with Alex Sanfilippo is a must-listen! He discusses his ...

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How Alex Sanfilippo is Helping Podcasters Succeed

Last Updated on December 8, 2022 Podcasts have been growing in popularity. Are we past peak podcasting yet? It seems every celebrity has a podcast these days. For celebrities, podcast ...

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How to Promote A Podcast: 10 Podcast Marketing Strategies

Last Updated on December 23, 2022 When evaluating the best podcast recording software to use, it is a good idea to try before you buy. Even if you’re a seasoned ...

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5 Innovative Podcast Recording Software Solutions To Try Before You Buy

Last Updated on March 8, 2022 For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The ...

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How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

Last Updated on October 27, 2021 As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem ...

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How Evergreen Posting On Social Media For Podcasters Creates Growth

Last Updated on May 23, 2022 Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some ...

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Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

Last Updated on October 11, 2021 Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens ...

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Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2