The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

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Juergen Berkessel

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Last Updated on March 11, 2024 Ensuring your microphone is working and properly set up is essential, whether you're gearing up for a live podcast, streaming to an audience, or ...

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Online Microphone Tests: How to Check Your Mic for Clarity and Quality

Last Updated on April 17, 2024 In a recent episode of our “Podcasting Resources Guide” podcast we cover the benefits of using press releases for promoting and marketing a podcast. ...

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Effective Press Releases for Podcast Promotion: Insider Tips

Last Updated on September 18, 2023 In today's episode of the Podcasting Resources Guide, we continue with part 2 of our series on "The Digital Presence Spectrum." This spectrum consists ...

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Transitioning from Building an Audience to Building Your Platform

Last Updated on September 11, 2023 We here at Polymash have come up with this cool concept called "The Digital Presence Spectrum". Well, we think it’s cool. Not only cool, ...

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The Digital Presence Spectrum — Using Medium and Substack

Last Updated on July 12, 2023 In today's digital landscape, the rise of podcasting has been monumental. As streamers, podcasters, and creators strive to up their game, it all boils ...

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Rode’s Magnificent Trilogy: Rodecaster Podcast Mixer Comparison

Last Updated on July 25, 2023 Drum roll, please! We're proud to introduce our latest addition – the Podcasting Resources Guide Companion Podcast. And here's the fun bit. Polly, Polymash’s ...

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Announcing the AI Hosted Podcasting Resources Guide Podcast

Last Updated on January 15, 2024 In today’s rapidly growing digital landscape, podcast advertising has become a powerful medium for businesses to extend their reach and increase their revenue streams. ...

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Maximizing Podcast Advertising: Revenue and Reach Strategies

Last Updated on June 3, 2023 If you are like most podcasters, you will have asked yourself how to make your podcast stand out. But without resorting to plastering paid ...

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Free SEO for Podcasts Email Course

Last Updated on May 16, 2023 In today's digital world, podcasting offers a unique way to connect with audiences, build relationships, and establish a strong online presence. However, many new ...

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The Podcast Monetization Trap: Why New Podcasters Should Shift Focus Away from Immediate Monetization

Last Updated on January 18, 2024 If you’re passionate about podcasting and want to learn how to be successful, this episode with Alex Sanfilippo is a must-listen! He discusses his ...

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How Alex Sanfilippo is Helping Podcasters Succeed

Last Updated on December 8, 2022 Podcasts have been growing in popularity. Are we past peak podcasting yet? It seems every celebrity has a podcast these days. For celebrities, podcast ...

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How to Promote A Podcast: 10 Podcast Marketing Strategies

Last Updated on December 23, 2022 When evaluating the best podcast recording software to use, it is a good idea to try before you buy. Even if you’re a seasoned ...

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5 Innovative Podcast Recording Software Solutions To Try Before You Buy