The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

Podcast SEO Saturdays - May 2 Livestream Recap [VIDEO]

Podcast SEO Saturdays – May 2 Livestream Recap [VIDEO]

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Polymash's SEO Saturdays, livestreaming event to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. Guests join us, those working on elevating their content, and those who have potential solutions to offer. (NB - while our focus is on podcasting - this show is equally useful to any digital content). Before the show we do our research and then share observations and recommendations which guests react to in real time.
Mobile Podcast Equipment -The Rode Interview Kit

Mobile Podcast Equipment – 2 Great Options For Interviews On The Go

Solutions to recording interviews while mobile - mobile podcast equipment specifically for use at conferences or while traveling.
FREE Podcast SEO Saturdays - April 18 Live Stream Recap [VIDEO]

FREE Podcast SEO Saturdays – April 18 Live Stream Recap [VIDEO]

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SEO Saturdays is our fortnightly free live streaming event on YouTube, Facebook and Twitch. We do live SEO and shift podcasters assumptions around traditional ways of marketing and promoting podcasts.
RodeCaster Pro 2.1 Firmware Update - New Features

RodeCaster Pro 2.1 Firmware Update – New Features

The RodeCaster Pro 2.1 Firmware Update introduced a lot of new features. While some may seem like minor upgrades, others are massively important in the way podcasters as well as live-streamers can utilize this console.
Text To Audio Converter App - Play.ht

Text To Audio Converter App – Play.ht

Playht is a suprising text to audio converter app that converts blog posts into audio podcasts. So - the opposite of what we as podcasters usually do on our websites... Could this be the app that bloggers who want to venture into the world of podcasting are looking for?
FREE Podcast SEO Saturdays - April 4 Live Stream Recap [VIDEO]

FREE Podcast SEO Saturdays – April 4 Live Stream Recap [VIDEO]

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SEO Saturdays is our fortnightly free live streaming event on YouTube, Facebook and Twitch. We do live SEO and shift podcasters assumptions around traditional ways of marketing and promoting podcasts.
How To Promote Your Podcast - Top Strategies, Tactics & Mistakes cover

How To Promote Your Podcast – Top Strategies, Tactics & Mistakes

The Apple Podcast Charts on the iTunes store may be broken, but here are top alterntive strategies, tactics and mistakes to avoid when promoting your podcast.
How To Use YouTube For Podcast Promotion

How To Use YouTube For Podcast Promotion

YouTube is the largest video search engine with more than 1 billion active monthly users. Here are some ways how you can use YouTube to promote your podcast.
Podcast Content Strategy - 4 Reasons Content Marketers Should Try It

Podcast Content Strategy – 4 Reasons Content Marketers Should Try It

Things are always changing, and this is especially true in content marketing. Podcasting content strategy is still wide open to get your brand, message, or business out there. If you're in this field, you'd be aware that the internet runs on content. Add to this a bewildering array of potential channels for content, it's no wonder that navigating this terrain can seem difficult. With so many bright shiny objects everywhere, many of us lose our way.
Podcast Audiogram Alternatives For Promotion and Visual Storytelling

Podcast Audiogram Alternatives For Promotion and Visual Storytelling

What's a truly viable podcast audiogram alternative for promotion and visual storytelling? What offers an easier way for"repurposing" a piece of audio into video format, and more shares and listens for your podcast episodes, plus increased organic reach on social media, and greater discoverability for your podcast as a whole?