The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

Podcast Content Strategy – 4 Reasons Content Marketers Should Try It

Podcasting

Things are always changing, and this is especially true in content marketing. Podcasting content strategy is still wide open to get your brand, message, or business out there. If you're in this field, you'd be aware that the internet runs on content. Add to this a bewildering array of potential channels for content, it's no wonder that navigating this terrain can seem difficult. With so many bright shiny objects everywhere, many of us lose our way.

Podcast Audiogram Alternatives For Promotion and Visual Storytelling

Podcasting

What's a truly viable podcast audiogram alternative for promotion and visual storytelling? What offers an easier way for"repurposing" a piece of audio into video format, and more shares and listens for your podcast episodes, plus increased organic reach on social media, and greater discoverability for your podcast as a whole?

7 Ways To Grow Your Podcast With SEO

Podcasting

Podcasts are one of the hottest content types right now. Recent acquisitions by Spotify in podcast media hubs just prove this point. Our guest author Andrii presents some SEO tricks to help you grow your podcast.

Anonymous Podcasting Using A Pseudonym

Podcasting

As a podcast production and marketing agency, we have run into several anonymous podcasting situations where someone wants to launch a podcast, but may wish to remain anonymous rather than revealing a personal brand or identifiable information. Here's how to set that up.

How to Choose the Perfect Colors for Your Podcast Cover Art

Podcasting

The colors you choose for your podcast cover art can greatly influence listeners’ first impressions and could even affect whether someone takes the all-important step and presses “play” in the first place.

Spotify as the Netflix of Podcasting

Podcasting

I have a theory that Spotify wants to become the Netflix of podcasting. This model means a focus on premium content and acquiring exclusive podcasts only available on Spotify. This would also explain the recent aquisition of Gimlet Media and Anchor.

Image: Felickzs/CC, Skype

Podcast Website Design Patterns For Conversion And List Building

Podcasting

This post and complete walk through video for "Upside Down Podcast Home Pages" explore why podcast website design should focus on email list building instead of on iTunes Subscribers. It offers a design pattern optimized for increasing your podcast susbscriber email list.

Image: Felickzs/CC, Skype

Will Microsoft’s Simple Skype Call Recorder Work For Podcasters?

Podcasting

This morning I was delighted to see that an official Skype Call recorder will be included in their next release. However, researching articles on Gizmodo and TheNextWeb I was hoping to find mention of one crucial feature for podcasters: The ability to download separate audio track files for each speaker on the Skype call. So far I have not found any mention of this, and I'll update this post when I find out from beta tests or early releases.