The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

podcast marketing is all about the audience

How to Promote A Podcast: 10 Podcast Marketing Strategies

Podcasts have been growing in popularity. Are we past peak podcasting yet? It seems every celebrity has a podcast these days. For celebrities, podcast marketing is easy, since they have an existing platform and audience. But how can ordinary solo and business podcasters succeed in marketing their shows? How do you market your podcast if you’re just getting started?
5 Innovative Podcast Recording Software Solutions To Try Before You Buy cover

5 Innovative Podcast Recording Software Solutions To Try Before You Buy

When evaluating the best podcast recording software to use, try before you buy. Here is a list of 5 free podcast recording trial deals for highly innovative and podcast specific recording solutions.
How To Podcast On YouTube

How To Podcast On YouTube

Adding your podcast on YouTube means putting your show where your audience will easily access it. Did you know that YouTube is the second largest search engine on the internet? Here are some tips for podcasting on YouTube...
Podcast Cover Art - orange on blue  background

12 Simple Ideas for Designing Stunning and Unique Podcast Cover Art

Podcast cover art is arguably the most important first impression of a podcast. It’s the image that is first seen when a potential listener is browsing through their podcast app or website. Here are 12 ways to design effective podcast cover art.
7 Helpful Tips for Planning a Podcast cover

7 Helpful Tips for Planning a Podcast

Knowing how to plan your podcast is the first step in creating a very effective one. Discover various resources to help you get started in the basics up to more advanced steps such as marketing and choosing a host for your podcast.
How Headline Studio By Coschedule Helps Create Better Podcast Episode Titles

How Headline Studio By Coschedule Helps Create Better Podcast Episode Titles

Creating episode titles for your podcast episode is one of the most important steps to ensure your episodes will will stand out and get listens as well as new subscribers for your podcast. Headline Studio is here to help.
The Complete Guide to How to Choose a Podcast Niche and Genre cover

The Complete Guide to How to Choose a Podcast Niche and Genre

Choosing a niche as a base to create a podcast is the first step in making one. In this article we cover why you need a podcasting niche and the necessary steps in finding one.
How to Pick the Right Podcast Format for Your Brand

How to Pick the Right Podcast Format for Your Brand

A discussion of the various types of podcast formats that exist, and which one best suits your brand or business goals by helping you stand out in a crowd.
6 Tips on Building a Podcast SEO Strategy for Beginners

6 Tips on Building a Podcast SEO Strategy for Beginners

If you are starting your first podcast, SEO can be a reliable tool if used correctly. Here are tips on building a podcast SEO strategy for beginners.
Why Blue Yeti Podcasting Microphones Are Not A Good Choice cover

Why Blue Yeti Podcasting Microphones Are Not A Good Choice

I have to admit my podcast microphone pet peeve: The Blue Yeti Mic. Recently I attended a coaching group meetup, and the presenter was a consultant who also considered herself a podcasting expert. And it was put to us in dogmatically certain terms that the Blue Yeti is simply "The Best Microphone For Podcasters". So in this post it is my solemn duty to disabuse our dear prospects and Yeti fans of this notion.