The MFCEO Project
Podcast Launch Strategy And Branding

Polymash designed the digital strategy for the podcast launch of the “MFCEO Project” podcast, and it occupied the #1 slot on iTunes for several months.

The MFCEO Project Podcast Strategy and Launch Project

Polymash collaborated with Andy Frisella's team and designed the digital strategy for the podcast launch of the “MFCEO Project” podcast, and it occupied the #1 slot on iTunes for several months.

#1 on Apple Podcasts / iTunes

The MFCEO Project Podcast maintained it's #1 spot on iTunes for months!

project Details

Project Overview

Our client contacted us for help with his podcast launch. We were able to create a pre-launch sign-up page, that thanks to Andy’s instagram following resulted in 100s of people signing up for his podcast even before launch.

This project includes creating a fresh mobile responsive podcast landing page, designs for individual podcast episode page templates and CSS fixes while.

We used our marketing automation platform to capture visitor behavior and segment the leads generated by the pre and post launch strategy.

We provided SEO driven content optimization training and advised on how to structure optimized show notes so that they will continue to drive site traffic and generate high quality inbound links far into the future.

Polymash Role

Executed Our Podcast Launch Program

  • Consultation to determine the best show format and technical setup
  • Gear recommendations for new mics and workflows
  • Show Branding & Graphics fixes (iTunes & Stitcher Ready)
  • Podcast hosting setup assistance (Libsyn)iTunes launch strategy and “New and Noteworthy” optimization
  • Collaboration plan via Google Docs and DropBox
  • Development of a Custom Podcast Episode Template in Adobe Audition with broadcast quality EQ and compression as  well as noise reduction settings, multiple show segments, music beds and transition effects

Web Development, SEO and Site Performance Optimization

  • WordPress Theme upgrades and CSS customizations
  • Marketing automation platform installation and configuration
  • Funnel design for email list growth

Project Goals

The project goal was to create a podcast launch strategy and branding that would gain new listeners, provide excellent production quality and position the show on the top of iTunes and Stitcher.


The podcast launch was highly successful, and the show has occupied the #1 slot on Apple Podcasts / iTunes New and Noteworthy for months!

Of course much of the credit goes to the host and co-host in creating highly engaging content, but we feel we were able to contribute in helping the “MFCEO Project Podcast” help reach its audience.


Helped Us Be #1

Polymash SEO and launch techniques helped us be #1, and we've added over 16,000 listener emails to our list!

Vaughn Kohler Co-Host The MFCEO Project Podcast

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