Inbound Content Marketing Strategy
And Campaign Execution

Did you know that buyers go through 60 percent of a purchase decision before ever talking to Sales?

When was the last time you purchased something without researching it first? These days, 60% of a purchase decisions rest in the hands of marketing. This is why inbound content marketing works so well, and why you need it deployed well on your web-site.

We help you capture that 60% through a range of inbound marketing tactics and approaches

We help you realize rapid email list growth and conversion of anonymous visitors into known leads and sales, while increasing your site’s search engine ranking and overall traffic.

Targeted content to answer prospects’ and customers’ basic questions has better ROI than traditional sales methods alone.

“9 in 10 organizations use content marketing”

Inbound is the dominant marketing strategy for companies with fewer than 200 people

(Source)

What Is Inbound Marketing

And How Does It Work?

The content you create fills the top of your funnel by attracting website traffic and leads. Companies who blog, utilize video and audio content and SEO optimize their web sites get on average 55% more traffic and 70% more leads
The middle of the funnel is about converting this anonymous traffic into leads, and then continuing to build trust and to provide value.
The bottom of the funnel is about continuing to delight your existing customers with content, as well as to analyze the results so you can A/B test and implement the most effective campaigns

What is “Inbound Design” ?

Inbound design focuses on creating an on-line presence, quality customer experiences and content that pulls people toward your company and product. Where they naturally want to be. By aligning the design of your overall on-line presence to be customer centric, and by the content you publish about your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Targeted Content With Buyer Personas

Increase the relevance and effectiveness of your content with Buyer-Personas

Buyer Personas are semi-fictional representations of your ideal customers based on market research and real data
Understanding these is key in creating highly relevant inbound content to attract and convert site visitors
We support you in creating the buyer-personas specific to your business
Our goal is to help you adopt an inbound marketing mindset, using the best training resources as well as our own coaching experience

user experience design services - persona development

Polymash-Web-Design-Value-Proposition-0130

Your Content Strategy Sessions

Inbound Strategy Sessions Lead to SEO Optimized Content Calendars

All of your inbound marketing campaigns start collaboratively, with in-person or on-line strategy sessions, where we set a strategy designed around your buyer personas
We then co-create a content calendar of SEO optimized content topics your audience will love
You can participate or leave it to us to create original blog content, curated content as well as new media such as podcasts or video
We ensure that each post or new media content is designed for conversion and associated with the correct lead magnet
We also LOVE showing what marketing automation can do to accelerate your inbound marketing strategy

Great content deserves great lead magnets

We design your highly converting landing pages and forms

We conceptualize, create and help you to launch highly converting give-away content and landing pages
From simple resource guide PDFs, to e-books, white papers, on-line courses and free consultations, we know what converts best
We aim for visually stunning, but highly conversion optimized content and user experiences

WordPress and Beyond

Marketing Automation and CMS Platforms Supported

If you have a Wordpress site, you’re in the right place, we are WordPress experts
We help you turn visitors into leads and optimize your site for SEO and inbound marketing success
Looking for Marketing Automation? We are a SharpSpring partner and offer our clients reasonably priced platform
We also build web sites and support clients who utilize HubSpot’s Content Optimization System (COS)

Learn About Our Marketing Automation Solutions

Building Trust and Authority With Your Audience

Through Lead Nurturing Email Campaigns

If “Content is King”, marketing automation and Email nurture campaigns are queen
After your prospect downloads lead-magnets or signs up for other content offers on your site, we help you to design and deliver follow up messages and evergreen content to stay top of mind and provide ongoing value
We support most email service providers for your email nurture campaigns (MailChimp, Constant Contact, AWeber, Campaign Monitor etc.)
However we recommend checking out the benefits of marketing automation solutions to not only increase the effectiveness of your email nurture campaigns, but to gain holistic insights across all of your marketing and social campaigns

Inbound Applied Beautifully

Your Site Needs Inbound Savvy and Customer Centric Web Design

Designing or re-launching a web site should not just be about it’s look and feel
We help you and your existing content to attract, convert and delight your customers
Our proven design approach creates web-sites optimized for inbound content marketing and conversion
And of course they are attractive as well as mobile optimized

Plans and Pricing

Inbound Content Marketing Packages & Pricing

DESIGN YOUR EXPERIENCE
With Us

info [at] polymash.com
+1 (732) 290-5760

Ask Us Anything

We’d love to hear from you, feel free to send us your questions!

Inbound Content Marketing Strategy And Campaign Execution