Benefits and Features
Marketing automation accelerates the effectiveness of inbound content marketing.
We optimize your web site for inbound content marketing automation, and you reap the many benefits.
Our Marketing Automation solution works with all existing websites.
Better Understand Your Prospects
The Concept of Behavior based “Lead Scoring”
- Marketing automation campaigns are designed around the behavior of your prospects
- For example, you can specify important pages on your site to boost a contacts “Lead Score”, and this can trigger automations for personalized follow ups
- Many behaviors can be integrated to add to a prospects lead score, including open rates from emails, social media, paid for ad campaigns and landing page visits
- Lead Scores allow you and your sales team to focus on outreach to your best and most interested prospects
A Timeline View
Life Of A Lead
- Life of a Lead tracks interactions for every contact in your Contact Manager including site visits, emails, webinars and social events
- It builds a dynamic timeline view of all interactions with this contact, and each interaction can be set to trigger to custom automation and engage with the contact at a critical point in their unique buyers journey
- Life of a Lead combines tracking, automation and email to display a timeline of significant events for each contact
Manage Opportunities With The Built In CRM
Or Third Party CRM Integration
- Track opportunities from creation to close with a bird’s eye view of a sales pipeline that you can design to suit your business workflows
- Create custom deal stages, fields, filters and more to manage your unique sales process
- Third party CRMS, like Salesforce, are supported and you can two-way sync data between our CRM and your 3rd-party CRM of choice
- However we’ve noticed that most clients prefer to switch to our easy-to-use CRM and Sales Pipeline system, unless their organizations are already heavily using Salesforce to it’s fullest potential
Get A Pressure Free Demo
How will you apply this technology to grow your own business?
We would love to be your thinking partners, so sign up for a no-pressure demo and brainstorm session.