Every episode deserves more than one post
Most shows promote an episode the same way: one post on release day, maybe a second one a week later, then nothing. The episode is still good a month on, and most of the people who would love it never heard it existed. Audio makes this harder, because a podcast has no pictures. Every post needs an image, and nobody has one.
We fix this with our own campaign engine, PolyWiz, which we built and run every day for our own brands. It takes an episode, its show notes and what you want to say about it, and drafts a campaign for each platform in your show's voice: the guest, the best ideas, a line worth quoting, the question the episode answers. The posts are spread across about three months, heavier in the first week and tapering off. Every post gets a picture.
You stay in charge of what your audience sees. Every post waits for approval, and you have your own login to read the posts waiting for you, change the words, swap a picture, approve them or throw them out. We do the work; you keep the final say.
Who this is for
- Hosts with a growing back catalog who know their episodes deserve a longer life than one release-day post.
- Busy hosts who want their show promoted every week without doing the posting themselves.
- Podcast networks and companies with several shows, each with its own voice and its own accounts.
- Interview shows with guests who deserve to be promoted properly, with their photo and their best line, for weeks after the episode drops.
- Anyone who has tried to keep up a posting schedule by hand and knows exactly how long that lasts.
How it works
We set up your show
We learn your show's voice from your own material, choose the platforms with you, and gather a picture library: your cover art, your guest photos, images from your website. You connect your social accounts through each platform's own sign-in.
Each new episode becomes a campaign
When an episode goes out, we draft its campaign from the episode page, the show notes and anything else you give us, such as a transcript or a guest's bio: posts for each platform, spread over about three months.
Every post gets a picture
Each post is matched to an image from your library. Where nothing fits, we make one for that post, so no post goes out bare.
You review, edit and approve
The posts wait for you in your own login. Read them as they will appear, change the words, swap the picture, approve or throw them out, one at a time or a week at once. Busy week? Tell us your rules once and we approve within them.
It goes out on a natural schedule
Approved posts are published to your accounts across the campaign, and you can see everything that is coming in a calendar.
A look inside
These are screens from the engine as it runs today for our own brands.
An episode is a campaign
Podcast Episode is one of the campaign types the engine knows. Give it an episode and it plans a campaign around it, the same way it does for an exhibition or a newsletter issue.
Your show's voice, set once
Your show's voice is written down and tuned on a set of dials: how witty, how warm, how opinionated, how personal. Every post is drafted in that voice, so it sounds like you and not like software.
Every platform keeps its own rhythm
Each platform gets its own days, times and number of posts a week: steady on Bluesky and Threads, fewer and stronger on Instagram, weekdays on LinkedIn.
A trickle, not a burst
An episode's posts are heaviest in the first week and then taper off over about three months, on every platform at once, so the episode keeps finding new listeners long after release day.
Pictures for a show that has none
Where your library runs out, the engine makes a card for the post: a line from the episode, set in your show's colors and type, ready for each platform's size.
You review, edit and approve
Every draft goes through the same four steps: you review it, edit it or swap its picture, approve it, and only then is it published. Your login shows you exactly what is waiting.
Reach beyond your own followers
Your own accounts reach the people who already follow you. For the episodes and articles that deserve more, we also put them in front of other people's audiences: we submit them to an influencer network, where people with large followings in your field choose the content they want to share. Each one runs for weeks or months, and you see every share and click it earns.
We have run these campaigns since 2021, for clients and for our own brands, and we still run one for every new post from Not Real Art, Artsville USA and Arterial. A few of the results:
An interview with a creative director, shared 1,098 times. A music show's playlist feature, 785 shares. An artist interview from Not Real Art, 427 shares. Our own podcast website case study, 1,304 clicks.
What you get
Your show's voice, written down
A voice guide for the show, built from your episodes and your website, so every post sounds like you and not like software.
A campaign for every episode
Weeks of posts from each episode, made for each platform: the guest, the ideas, the quotable lines, the reasons to listen. Spread over about three months, tapering, never repeating.
A picture for every post
Your cover art, guest photos and website images, matched to each post, and a picture made for the post where the library runs out.
Your own login to review and approve
Every post waits for a yes. Read it as it will appear, edit it, swap the image, approve or dismiss, one by one or in a batch. Your assistant can have a login too.
Influencer campaigns for your best episodes
The episodes and articles worth it go to an influencer network as well, so people with large followings in your field share them with their audiences. You see the shares and clicks each one earns.
A calendar you can read at a glance
Everything scheduled, by day and by platform, so you always know what is going out and when.
Your accounts, connected safely
Your social accounts are connected through each platform's own sign-in, by you. We never ask for your passwords.
Where it runs today
Our own brands, every week
The problem it solves: a small team gets one post out on opening night and then goes quiet. With our campaign engine, the same team runs months of steady promotion on every platform, the output of a full social media staff without hiring one.
We built PolyWiz for our own family of arts brands, Not Real Art, Artsville USA and The Intersect among them, and it runs their campaigns every day: exhibitions, newsletter issues and podcast episodes, each turned into weeks of posts with a matched picture, and every post approved by a person before it goes out.
Podcast episodes as a campaign
The problem it solves: an episode is audio, so it has no pictures and gets one share. As a campaign, an episode becomes a dozen or more posts per platform over months, each with an image.
Podcast episodes are one of the campaign types the engine runs today, for the Not Real Art podcast network and the Artsville USA podcast. It reads the episode page, finds the guest and the themes, writes posts that return to the episode from a different angle each time, and gives each one a guest photo, the cover art or a picture made for it. The same setup is what we build for your show.
Shows that want the episodes made too
The problem it solves: a weekly show takes a recording day and an edit every week, and many organizations never start one for that reason.
If you have an audience and a lot to say but nobody free to record, our podcast production engines make the episodes from your own material, with a person approving the script and the finished episode. Amplification picks up where the episode leaves off.
Questions we hear often
Which platforms can you post to?
The ones your audience uses: Instagram, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, TikTok and YouTube among them. Most shows use four or five, and each gets its own rhythm.
Can I change what you write?
Yes, always. Every post waits in your login until it is approved. Change the words, swap the picture, or throw it out. However good the writing, there is always a post you want to say your own way, and the review step is built for that.
Can my assistant or co-host review the posts?
Yes. Each person can have their own login, limited to your show.
Do I have to give you my passwords?
No. Your accounts are connected through each platform's own sign-in, by you, the way you would connect any app you trust. You can disconnect an account at any time.
My show has no pictures. What goes on the posts?
That is the problem we built this for. We start with what you have: your cover art, your guest photos and the images on your website. Where a post needs something more, we make a picture for it, and you see it before it goes out.
How many posts per episode?
It depends on how often you publish and the rhythm we agree for each platform. A typical episode gets a dozen or so posts per platform over its campaign, heavier in the first week and tapering off. A show that publishes often gets fewer per episode, so the feed never feels crowded.
Can you do my back catalog?
Yes. Older episodes make good campaigns, because they are new to most of the people who will see them. We can run a campaign for each one you choose, or a longer, quieter campaign that returns to the catalog over six or twelve months.
What happens after I ask about this service?
We reply with a few questions about your show: how often you publish, where your audience is, and who will review the posts. Then we propose the setup and what it costs, in writing. Once you say yes, we set up your show, you connect your accounts, and we run the first episode's campaign together.