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In this episode of the SEO Saturdays show we focused on the impact of the latest Google Core update and what it means for podcasters. Our central question was this: How Might We Design Podcast Interviews For SEO Success?

SEO Saturdays
Join Us for free SEO Done For Your Podcast – Live!

Design Podcast Interviews TOC

Recap: May 16 Livestream Replay Video

Remember, if you missed the LIVE stream, all of this is viewable on our You Tube channel.

How Might We Design Podcast Interviews For Seo Success?

That was the central question we inquired into was around whether it is feasible to use SEO based preparation and research to create better and more in-depth podcast interviews.

Content Briefs and Content Grading / Optimization Special Feature: Ryo Chiba from “Topic”

Ryo Chiba
Ryo Chiba, Co-Founder of “Topic”

The Co-Founder of the content optimization tool Topic, Ryo Chiba, was our special co-host. He personally walked us through a demo of his brilliant tool. This tool helps content creators design and produce quality content that uses are looking for, using content briefs. Topic enables a step by step approach to identify the content that is most relevant to readers or listeners. It facilitates a content planning process based on comprehensive coverage of a subject, including the most relevant questions being asked on-line.

Topic “Content Briefs” suggest how to cover a topic in a way that is likely to appear near the top of the search results. The built in “Content Grading” tool evaluates your draft show notes or blog articles against these briefs for instant feedback and suggestions.

We are incorporating the regular use of “Topic” as a content planning and content grading tool in all our podcasting processes.

We recently posted our own case study on how we increased Website Traffic by 351% with this method. Just google “podcast website traffic” – or click here for the case study.

Topic Special For Podcasters

Special Program For Podcasters: 75% Off For “Topic” Content Grading Tool

A Shoutout To The Podcasts We Featured

Thanks to those applicants wanting to be on the show. Each of you is unique and while you may think you’re alone with your issues, we find that with all the excellent teaching moments that surface during the LIVE, we recognize we are not so alone. Learning together is truly valuable.

Social PR Secrets

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets. If you are an entrepreneur, a struggling parent, intrepreneur, a student, a teacher a marketers or just want to hear some secrets to creating some mindfulness and awareness, this podcast is for you.

Minimum Viable Podcast

MVP: Minimum Viable Podcast shares the stories black technologists and entrepreneurs successfully navigating the startup world. Join marketer turned app entrepreneur Amanda Spann for actionable insights from real and relatable black founders finding the fortitude to build what’s new, now and next. MVP: Minimum Viable Podcast features interviews with leading black innovators.

Positivity Strategist Podcast

An interview show with thought leaders on social construction, appreciative inquiry and other leading positive change methodologies, helping you grow personally, in community and professionally.  Author, teacher, Robyn Stratton-Berkessel talks with thought leaders at many levels across the world help us all make sense of and give meaning to our respective worlds.

Livestream Time Stamps Reference

Livestream Introduction

  • 08.27 Agenda outline
  • 09.00 How might we design podcast interviews for SEO success?
  • 10:00 What is comprehensive content and content grade?
  • 13:00 Value of questions to tell a story comprehensively

Case Study Recap

  • 18:00 Recap of Polymash’s case success using the Topic platform

Our Co-Host Ryo Chiba

  • 24:30 Meeting Ryo – co-founder of Topic
  • 27:45 Conceptual overview of Topic – quality content your users get value from

Social PR Secrets Podcast

  • 31:20 Lisa Buyer – her story of starting Social PR Secrets – 65 episodes in one batch and her inspiration
  • 44:00 Key phrase research for Facebook SEO
  • 44:50 Ryo interviewing Lisa Buyer about her process –
  • 47:15 Content briefs are tied to a specific focus key word “Facebook SEO” – are integrating search intent with planning process – look for headers- and then subcategories
  • 50:24 Questions to answer
  • 57:50 Using Topic as research tool, enabling podcaster to zero in on their unique value
  • 1:02:00 Competitor analysis
  • 1:04:00 Commonly sited links
  • 1:04: 30 Content grader

MVP Podcast

  • 1:14:30 Amanda Span. MVP – her show – Tech enabled entrepreneurship
  • 1:24:00 Ranking with names of celebs
  • 1:26:00 Topic overview starting with the Content Brief Report Card
  • 1:35:11 example of the topic “serial entrepreneur”

Positivity Strategy Podcast

  • 1:38:30 positivity is key – using Topic to upgrade an existing post

What is Podcast SEO Saturdays?

We keep developing the show format and hope to be growing in ideas and guests and innovative ways to help connect podcasters and content creators design and deliver the content audiences love.

Currently, our guests are podcasters who apply to be on the show. We do some research based on their podcast topics and episode ideas. and then during the LIVE they do a show and tell of their content. They opening share what their mission is, what they offer and what they aspire to. We engage in conversation about the issues they would like to address. They range from the strength of their podcast website, podcast name, episode titles or podcast articles. In these livestream sessions we help

  • New podcasters optimize their podcast names & websites based on SEO
  • Existing podcasters by researching great episode titles for their show
  • Demonstrate tools and techniques we use to help content rank more organically on Google search
  • Answer your Podcast SEO questions live

Participate live as my partner, Robyn and I demonstrate our entire Content Marketing Workflow. It has elevated our clients’ podcasts and their episode notes drive traffic to their websites and show up high in the Google search results. This strategy alone has is the most effective ways of attracting listeners to the websites and gaining new subscribers. In our free SEO Saturdays LIVE streaming event, we show you how to do this. Just apply to have your show SEO’d in real time live.

Remember, you earn great backlinks when we feature your show on our site. Each week our featured podcasts, as demo’d above are enjoying that benefit – and that’s just one! Join us next time to find out why this is a GREAT SEO tactic that can flip your script!

Special Program For Podcasters: 75% Off For “Topic” Content Grading Tool

Ryo and the team over at Topic have created a special “secret” program tailored to podcasters! I pleaded with them that many podcasters need fewer episode content briefs than “normal” marketers, and so they created a special program.

  • The initial sign up is free, so you can try and plan an episode just like we demo live.
  • Once you realize how awesome a way this is to plan your episodes and interviews, you can sign up for a secret invisible plan designed just for podcasters. Use the code POLYMASH50 to get 75% off!

SEO Saturdays – May 2 is our latest in our fortnightly livestream event on YouTube, Facebook and Twitch. We seek to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. We invite guests to join us – those working on elevating their content, and those who have potential solutions to offer. (NB – while our focus is specific to podcasting – this show is equally useful to any digital content).

SEO Saturdays - May 2 2020
Join us at seosturdays.com to have your podcast SEO optimization done live!

SEO Saturdays – May 2 Table Of Contents

  1. SEO Saturdays – May 2 Livestream Replay Video
  2. How SEO Saturdays Works
  3. Featured Podcasts
  4. Links And References
  5. Next Time

SEO Saturdays – May 2 Livestream Recap Video

Click above for a replay of our SEO Saturdays – May 2 2020 Live Stream

How SEO Saturdays Works

SEO Saturdays is growing and we continue to experiment. In this latest iteration, we offer

  • LIVE SEO coaching to those who apply
  • New learnings and Insights from our research
  • Guest conversations via Skype

Livestreaming SEO coaching

You’re invited to our livestreaming event every second Saturday when we review content for its SEO strength. What’s the content that you want to bring more eyeballs and/or ears to? It is your website, your podcast, your individual episodes, your blog, your course, your book?

To have your content reviewed, all you have to do is apply and show up! We demonstrate how you can optimize for search with our methods using a range of valuable tools. We invite you to apply because we invest resources in advance by conducting some initial research before we go live. In that way, we can be of real service to our applicants in the moment.

Not only do our applicants receive expert advice specific to their content, they also earn valuable backlinks to their content as we feature them in our show notes, (see below and in our first and second LIVE events).

New learnings

In this SEO Saturdays – May 2 livestream, we share new insights and learning in the SEO space. It’s ever evolving and so are we. Featured in this SEO Saturday – May 2 were two key valuable reference and resources:

  1. Comprehensive post by Brian Dean: We Analyzed 11.8 Million Google Search Results – Here’s What We Learned About SEO
  2. AI tool to help you create content that your audience wants: Topic. Read below for my excitingly successful outcome using this AI.

In our livestream we show you how Topic opened us up to possibilities inspired by Brian Dean’s post. totally had not thought about using a “content brief” and “content grading” approach for podcasts. And there are more possibilities for this than meets the eye.

How a content brief & grading tool increased my traffic 16X

Here is our own “sad”case study: a Polymash “hero” episode / blog post has been on page one of the search results for a long time. Learn what we were able to do to 16X our traffic in one single week:

SEO Saturdays Case Study
My Own “Sad” Podcast SEO Case Study:

Read the specifics in our post, Podcast Website Traffic Increased by 351% in One Week See what a difference a content brief and grading can make.

Guest conversations via Skype

In this segment our guests share a little of their business objectives and why podcasting is a key factor in their growth strategy. Before the show we do our research and then share observations and recommendations which they react to in real time. We then send them our findings after the show so they can take action.

Featured Podcasts

We’re excited to have these podcasters applying to be on our SEO Saturday’s livestream. Each podcaster is unique and while you may think you’re alone with your issues, we find that with all the excellent teaching moments that surface during the livestream, we recognize we are not so alone. Learning together is truly valuable. Remember, if you missed the livestream, all of this is viewable on our You Tube channel.

Not Real Art Podcast

Not Real Art Podcast is intended for creative audiences only. Not Real Art celebrates creative culture worldwide. It contains material that is fresh, fun and inspiring but is not suitable for pretentious art snobs. Hosts – Man One and Sourdough – are long time friends, collaborators and art world insiders based in Los Angeles. Nothing is off-limits on NOT REAL ART. Sourdough and Man One bring a fresh, devil-may-care approach to discussing their mutual love — and hate — for the contemporary art scene, creative culture, and everything in between!

Sorry To Hear That Podcast

The goal of the Sorry To Hear That Podcast is to help create a community around grief. Host, CJ Williams interviews people who talk about the death of a loved one and talk about their processing of that grief. Sorry to hear that was a phrase CJ heard frequently after she lost her mother and it bothered her – so the show also is an educational resource to help those that have not lost a person to think more critically about the other persons' experience and perhaps give some options about what to say and what not to say.

OutDoor Biz Podcast

Each week on The Outdoor Biz Podcast you’ll hear genuine conversations with Outdoor Industry Insiders. Iconic founders and leaders from brands like JanSport, Eagle Creek, Fishpond, Redington; Industry Recruiters, Sales, and Marketing Executives and many more. These industry leaders talk about their careers, tell outdoor inspiring outdoor adventure stories and offer advice and direction on the path you can take to get your job in the industry and grow your Outdoor Career. Hosted by Author, Speaker, Adventurer, and industry insider Rick Saez.

Links And References

Go to our Free SEO Saturdays page for the following:

  • Apply for your own podcast or to learn more. If you’re interested in free SEO analysis of your content, just fill out our application form there.
  • Access our affiliate links on this same page: e.g.content syndication platform, StoryChief. It helps distribute podcast show note articles and builds backlinks from multiple platforms as a result.
  • Learn about the SEO tools we use.

Next Time

Our next SEO SATURDAY is May 16. You can apply now for your show to be featured.

Our special guest will Ryo, co-founder of Topic.

Our conversation is bound to propel your thinking to take action!

Remember, you earn great backlinks when we feature your show on our site. Each week our featured podcasts, as demo’d above are enjoying that benefit – and that’s just one! Join us next time to find out why this is a GREAT SEO tactic that can flip your script!