Tag Archive for: Marketing

This episode and blog post reveal how “Podcast Guesting” is one of the best possible marketing strategies for business owners, and especially for podcasters, authors, speakers and course creators.

Episode Overview

  1. What it is and why care
  2. Careful – best practices matter throughout
  3. Process overview
  4. How to best get started
  5. Using a guesting service vs the DIY approach
  6. A walk through demo of the DIY approach

What is “Guesting”, And What Are the Benefits?

Being a guest on other peoples podcasts is good PR – not just for podcasters.

It is a major PR strategy for both corporates, business owners as well as entrepreneurs. The podcast interview as a promotion strategy works especially well for book and course launches. And while podcasting is increasingly competitive, it is still easier to get booked on podcasts than it is to land TV interviews on major networks. This is in part why so many content marketers have embraced podcast guesting as a goto promotion tactic.

With the rise in podcast popularity, exposure and audience size that guest appearances on major podcasts represent is constantly increasing

As a result there are several programs out there that teach why this is such an effective marketing approach for start-ups, authors, speakers and entrepreneurs to create PR and promote their business.

Why is Podcast Guesting so hot?

There are a number of indications of the fact that podcast guesting is hot.

  • In the last couple of years multiple guest booking services have sprung up.
  • There are multiple new services that provide podcast research tools to indicate ROI and audience size for podcast booking and outreach campaigns.
  • Many guest booking agencies are fully booked through next year, and getting while finding new guests for your own podcast is easy, getting booked as a guest on major shows is getting harder, presumably because it is popular.
  • Some major podcasts are no longer accepting guest applications.

There are also indications as to why, at least from what we are observing as a podcast production and marketing agency:

  • Podcast guesting leverages the existing audiences of your host, and does so much more effectively than social media campaigns
  • Guesting on podcasts can be much more cost effective than paid ads, when done right
  • Podcast listeners love the credibility of host recommendations, and also love hearing from guest experts

“Podcast Research Tools” are improving

Steve Olsher’s Profiting from Podcasts was a program from 2018 for non-podcasters and podcasters alike to appear on other people’s shows. As part of his site he gave away a  “lead magnet”, consisting of a free directory and contact information for 670 podcasters whose show you could appear on. At the time, this was a treasure trove for finding shows to be on.

Since then, a lot of great new podcast research tools have launched.

  • These podcast data research platforms are intended to establish a good fit for both the host and the guest.
  • They allow podcasters to identify shows to reach out to much more efficiently.
  • Podcasts can be grouped into meaningful categories and sub-categories to establish a potential host and guest match.

Podchaser Pro, Listen Notes and more recently Rephonic allow podcast booking service agencies to search and view a host of download data, contact information, popularity and sub-genre information that used to be painfully time intensive to find out.

Podcasters have a built-in advantage

Podcast guesting is a good opportunity for people who do not podcast themselves. But it is an even better opportunity for those of us who do have a podcast and want to promote it. This is because as a podcaster you will have a decided advantage:

  • You are used to podcasting and fluent “on air”
  • Great sound quality is part of your own mission
  • Furthermore you are empathetic with the needs of a podcast host, and able to create value for the show you will appear on

Benefits of Podcast Guesting

The tactical benefits are too many to count, and are bi-directional for both the host and the guest. As a guest you get to add value to the host’s show, by offering not only your passion, insights and expertise, but you also get to talk about your products and services.

  • Great for your SEO: Guest appearances on podcasts usually result in a backlinks to your business website. This is a big deal because links to your site are one of the most important ranking signal Google uses. So if you are podcasting as content strategy and want your show to appear in search results more easily, you’ve got to have links to your site. Each time you appear on someone else’s show, this is a likely outcome.
  • It’s evergreen: while you are likely to get an initial boost, the episode you appear on will continue to exist. And will allow people to discover your own business or podcast.
  • Above all, you can attract your ideal audience: people who listen to podcasts already. If listeners like you as a guest, they will check out your own show. We have seen this countless times. A great appearance on a popular show can skyrocket your own podcast subscriber base overnight, especially if your podcasting website is designed for conversion.

If you can take your own message, mission and values and match it with that of your host’s podcast, you are attracting a super engaged audience. Your brand’s awareness increases in the process.

Careful: Best Practice Matters

I mentioned Steve Olsher’s list of 600+ podcasts with contact info. Whatever you do, don’t abuse this list – for example by sending an impersonal mass email asking to be on 600 shows. Certainly your name will be dirt in the podcasting community if you do that!

And this is true for generating a DIY list as well: There are ways you yourself can get contact info to outreach to people. But you will want to follow best practices and do your research ahead of time. So throughout this episode, we’ll point out best practices to follow to increase your success rate.

How Best To Get Started With A “Podcast Guesting” Strategy

Steve’s Olsher’s list features big podcasts with established audiences, and that’s great.

Start Small

However, don’t start there. Start with smaller players, if you are in a smaller niche yourself, and work your way up. To appear on the big shows, prove that you are worthy guest with a worthy message, and a large audience yourself.

Grow Big Later

So instead, start with the smaller players in your field, and get practice. Having been a guest on other shows will help to get on the big shows later.

Use a Podcast Booking Service

The fastest way is also the most expensive, but hiring a podcast booking service saves you from having to do the work yourself. Be prepared to invest several thousand dollars for this to be effective, though.

The “Guesting” Strategy Process

The podcast guesting strategy breaks down into components:

  1. Researching the best podcasts to appear on
  2. Finding Contact Info
  3. Outreach campaign to pitch why you would make a great guest
  4. The actual appearance
  5. Follow-Ups

Researching Podcasts To Appear On

You can use iTunes to research podcasts in your niche. Do some SEO keyword searches, locate podcasts that are good candidates for your own message, and look up the podcast website in the iTunes app. I recommend entering candidates in a Google Sheet.

Use Listen Notes

Listen notes is a great research platform and allows you to filter podcast search data by many criteria. This is a huge time saver. They also offers a trial for their premium data downloads. Alternatives are Podchaser Pro and Rephonic — but these research tools come with a hefty price tag mostly meant for agencies.

Apple Podcasts (AKA iTunes) vs Google

Apple Podcasts is a rather poor discoverability and research tool. Another way to do this is with a simple Google search, by entering a term or keyword and then adding +podcast at the end. In most cases there will be write ups. For example, let’s take “positivity” as the keyword and try this:

The results reveal several listicle posts about the top positivity podcasts to listen to. Perfect! Let’s drill down to examine each.

Via Player FM

Another good platform to research podcasts to appear on is Player.fm. This is because they list the number of subscribers on their platform, and this will show you how popular each one is.

Time for a mini demo (Video at 7:30)

  • searching for shows
  • filtering to display results from the last year
  • investigating each podcast site for Alexa Rank and Domain Authority
  • make sure they are interview shows

So, build a list of about 20 podcasts you would love to be on. We have a Google Sheets template for this process, and I am sharing a link to that at the bottom of this episode. Click here for that.

Finding contact information

The next stage in the process is to identify email addresses. The tool I am using is a Chrome extension called Hunter.

Some podcast sites may only have a contact form, and that’s OK too, but the majority will reveal email addresses.

So, build a list of about 20 podcasts you would love to be on,

Setting up podcast guesting outreach campaigns

There are basically 2 ways to approach this:

Time or money

Either you handle an outreach campaign by yourself, or you hire someone to do it for you. Several companies that specialize in arranging podcast guest appearances have sprung up in the last year or two, and this can save time.

Here is are two quick start services that offers to do the hard work for you. You don’t get as much control about which podcasts you get to appear on. But I would recommend this in broader niches. For specific small niches, it might be more effective for you to start out doing research yourself.

Perfect Podcast Guest:

How would you like to have hundreds of podcast producers, hosts, and other media outlets contacting YOU to be a guest on their show? Their concept is that they will list you as a potential guest in their directory. So it is a way for podcast hosts and producers to find you.

They offer 2 plans:

  • Get a 30-day listing for only $1. Subscription is $9.99/mo*.
  • A yearly plan, where you get two months free, for $99*

Interview Valet:

This premium service does a lot of the work for you, and can get you on some great shows. But it comes at a price of $750 a month. So depending on your situation, this may jump start your guesting efforts.

Podcast Bookers:

Their ideal clients are book authors, business owners, marketers, digital agency owners and entrepreneurs with a record of success and a story to tell.

Their ($99)$450 per month starter plan comprises

  • 2 Bookings Per Month
  • Dedicated booking agent
  • Find and research great shows
  • Customized pitching
  • Contact and follow-up
  • Scheduling & confirmation
  • Detailed email summary
  • Replacement if show cancels
  • Custom “one-sheet” for pitching
Podcasting Resources Guide

Podcasting Resources Guide Guesting Resource Category

We feature many more additional resources for podcast guest and host matching, including many more placement services and platforms that have been developed as of 2022.

The DIY Way:

Doing outreach campaigns yourself can be easy and is cost effective. But you need some time,  a thick skin, and cannot have a low tolerance for rejection if you don’t want to spend a ton of money. I am assuming you are a resilient podcaster and entrepreneur here.

The good news is that you will build reusable assets the first time you run a podcast guesting campaign. Each additional podcast guesting project will take less and less time.

I would still recommend going this route. Here is why:

Because as a podcast producer we have seen tons of examples of people pitching us to be on one of our shows. 9 times out of 10 these are impersonal mass emails.

Your opportunity here is to do the opposite and to do this right: research and personalize each time you reach out to someone.

  1. Listen to a few recent episodes, not just one
  2. Jot down something you liked about their show or interview
  3. Write down 3 different ways in which you could add a new perspective to a topic they have covered
  4. Be aware about your hosts current content themes if any [xxx]

The Podcast Guesting Outreach Template

First, develop an email outreach template, and then heavily personalize it using the above research before you send it. The tone and effectiveness of your invitation to the host of a show is critical here.

  • What unique information can you teach their audience?
  • What is the value to their audience of having you be a great podcast guest expert?
  • Are there interesting stories their audience will benefit from hearing?
  • Can you think of the most relevant advice and knowledge for your podcast host’s audience?

Keep in mind that this template will need to only be created once, and has additional benefits. It could also serve for other outreach campaigns, such as guest posting and link building. We have a template for you to download in our resources section at the bottom of these show notes. Click here to access.

One Sheeter

Next, design a standing PR kit “One-Sheeter” for your podcast and add this as an attachment or separate section. This is another on-time only effort.

This sheet should be all about you, your podcast, the topics, audience, social proof. If you are creating your podcast one-sheet, remember this won’t replace the pitch; however, it will supplement and enhance it. A sample outline of a podcast one-sheet might therefore include:

  • A Short introduction
  • The value or topic areas your podcast covers
  • Other places you have been featured (i.e. other podcasts)
  • Your environment/equipment
  • Audience stats for social media
  • A link to your online calendar
  • Contact information
  • Sign off/thanks

Your Outreach Email

Because a one-sheeter alone does not replace your outreach email, your email should include these elements (courtesy of “Podcast Bookers”)

  1. Step #1: An enchanting subject line that grabs attention. Your subject line makes or breaks your pitch.
  2. Step #2: A personal greeting that builds a connection. Greet the show owner by name.
  3. Step #3: A killer opening that introduces you powerfully. Your opening lines should say who you are and why you’re writing.
  4. Step #4: A compact body that highlights your story. In the body copy, focus on the novelty of your story. Your originality is what gets you the gig. Show the host why your story is different. Keep searching until you find a unique angle. You should also add a dash of social proof to showcase your authority. There are so many ways of demonstrating your authority. Here are some of them:
    • Share some popular podcasts you’ve been featured on.
    • Brag about top industry blogs you’ve been featured on.
    • Mention any notable press mentions if you have any.
    • Reference an industry-related book if you’ve written any.
    • State any industry awards you’ve won over the years.
  5. Step #5: A convincing close to ram the point home. Close with a stirring conclusion that compels the host to respond positively to your request. A question makes a good call to action.2

What if no one responds?

  • Don’t take it personally
  • Be persistent
  • Don’t re-send the same email, keep adding value: Here are some ideas for adding elements to follow up emails:
    • Share links to other podcast episodes you’ve been on
    • Add social proof in the form of testimonials for your speaking or writing
    • Link to articles you’ve written that align with one of the topics you pitched

Time Savers

Here are some time saving tips:

  • Use TextExpander (or your emails built-in template system) to prepare and then personalize your podcast guesting outreach emails. This works great for one-at-a-time emails.
  • Use Chrome extensions like Hunter and YAMM to automate the outreach process so you can send campaigns to dozens if not hundreds podcast hosts. We demo this process in detail in the video at the top of this page, and in our downloadable guesting system at the bottom of these show notes.
  • Use some sort of tracking system.
    • We use a marketing automation platform called SharpSpring (think HubSpot but a fraction of the cost).
    • G-Suite and Gmail allow you to send trackable links
  • But even so, there are free options to track.  At least you will know if your recipient opened the email or not.

Your Guest Appearance

Putting thought into the podcasts you appear on means thinking about the host on the other end of your interview. Again, you as a podcast know about this, right?

Make it easy for your host, especially if you have never met. Follow the process they outline for you, if they ask you to use their tools and forms, go along with it.

Make sure you listen to recent episodes of their show.

Look up your host on their “about” page, and learn about them as a person, something you can weave into the conversation as appropriate.

Be aware of the format and structure of the show you are appearing on.

Follow-Ups

After your interview, support your host in the way you wished your own guests would. Reach out and thank your host, and offer your support in sharing the show notes. Ask if there is anything you can do to help create these, for example links, image and other information you should have already sent to the host in the form of your one-sheeter.

Links Mentioned In This Episode

Downloadable Outreach System – Our Guesting Templates

Podcast Guesting Templates

As featured in our video demo (at 7m:30sec), below are the templates we use for this. Just unlock these below and you will get

  • Podcast Guesting Outreach Email Template – (via Google Docs)
  • Outreach Database & Personalization Template – (via Google Sheets)
  • Integration ready for use with YAMM mail merge tools so you can contact 100’s of podcast hosts – in a highly personalized way.

Unlock Our Podcast Guesting System

Get The Outreach Database & Personalization Template

UNLOCKED! Thanks for joining us!

Here are the links, these are public read only documents on Google Sheets and Google Docs, just copy them to your own account to start using them.

  1. Outreach Email Template for you to customize for your own show
  2. Outreach Database & Personalization Template
  3. I highly recommend installing the Hunter - Email Capture Chrome Extension
  4. Also the YAMM - Yet Another Mail Merge Outreach Campaign Tool
  5. Be sure to watch the YAMM support instructions on how to set up a campaign.

To see how this all works together, be sure to click below and the video will start right at 7m:30s:

Be sure to just ask me any questions in the comments, or better even join our Facebook Discussion Group for Podcast Marketing as well!

Cheers, Juergen

Conclusion

Podcast guesting may sound like a lot of work. But believe me, it is worth it. There are SEO services out there charging $500+ for a guest post article or back link from a reputable site. And this strategy is better. You will get an evergreen audio interview about your podcast and business, with a back-link to your site. You will also be speaking to and engaging a new audience that is already listening to podcasts and ready for your message and mission.

How does Google determine content quality?
How does Google determine content quality? Guest Post by Alijaz Fajmut

Time and time again you'll have heard that, if you want to rank higher on Google, you need to produce quality content. But what exactly is content quality?

And why does it matter? Because that's what Google wants. And because Google is the world’s biggest search engine that's probably responsible for most of your traffic, you kinda have to give it what it wants.

Indeed, when Google goes down, overall worldwide web traffic plunges dramatically by around 40%. And when Google updates their algorithm, everyone pays attention. And Google recently updated their algorithm to focus on content quality. Check out the below graphic to see what I mean:

Content Quality trend as indicated by search volume on Google
Content Quality trend as indicated by search volume on Google. Source: KWFinder

This means that marketers need to do as Google says and produce more high-quality content. But what does that mean and how can you create top-notch content? This article will show you how Google measures content quality, and what you can do about it.

Content Quality Means Google Values Expertise

Imagine if you were running an affiliate website on the camera niche.

You've got your affiliate products all sorted and you've written a few blog posts at 500 words each. So far, so good.

The thing is that you're not an expert at cameras — in fact, you know nothing about them. The only reason you're driving any traffic in the first place is that of your decent marketing skills (and perhaps a PPC campaign). Because you have no real knowledge of cameras, your blog articles suck and your conversions are down.

Not just this, but your bounce rate is through the roof. And a high bounce rate is an indicator of poor content quality. People have found you out and know that you're not an expert on cameras.

Bounce Rate is an indicator of content quality

The real problem is that Google has also found you out, and as a consequence, your ranking has dropped. Not cool.

What Google wants is experts producing content they know inside out. This improves the user experience, ensuring that the right content is matching up with the right search queries. The site visitor is able to resolve their problems satisfactorily and everyone is happy. Including Google, who's algorithm measures engagement with content as a content quality factor.

Link to Other Websites

If you've used data or any kind of facts and figures in your articles, great. This gives you more credibility in the eyes of your readers.

To establish more credibility with Google — which is of equal importance — you need to reference any source where you got your data from. This is in keeping with co-citation best practices, and it shows that you're keen to be a part of the Google family.

Get other, authoritative websites to link back to you, too. This is called a backlink and it gives your website and articles a seal of approval because it shows that what you're offering is of a high content quality.

Quality content and link strategy
Internal and External Link Strategy influence the way Google ranks the quality of your content

To secure more backlinks you can launch a guest blogging campaign. This is when you pitch a blog idea to a related website in your niche, write a solid blog post and publish it with a link back to your site.

As well as that, just focus on content that you know is offering lots of value. The more value you offer, the more share-worthy and link-worthy your content will be. And, don't forget an internal linking strategy to other articles on your own site, something we refer to as cornerstone content.

Produce Long Form Content

Research has been done into whether short-form content performs better than long-form content.

And the answer is that long-form content is considered by Google to be of higher quality, and therefore ranks better.

Long form content is considered to be of a higher quality because a 2,000-word blog post naturally has more opportunities to offer more value to the reader than a much shorter 500-word blog post. A longer blog post also has more opportunities for backlinks, useful data and it can go deeper into the problems experienced by your audience.

Why Content Length Matters to Google
Why Content Length Matters to Google

Long form content is also considered to be more share-worthy and this further increases its quality status with Google.

Creating long-form content can take time, of course, but don't forget that you can repurpose it so that you get as much juice as possible out of it. If a lengthy blog post performs well, repurpose it for a video that a different audience gets the same value out of it.

And if you're stuck for ideas on what to write about in the first place, use the skyscraper technique. This is when you take an existing piece of content on a particular niche and improve it with more value, data, actionable advice and so on.

Make Old Content Relevant

Google wants to see fresh content from you, which means you should strive to publish new content as much as you can.

Of course, freshness itself doesn't indicate content quality. Moreover, you shouldn't post new content just for the sake of newness. What you can instead do is go back to your old content and make it more relevant.

content relevance and quality
Making Old Content Relevant In A New Context

For example, let's say I wrote an article in 2016 on car tax. It was a really good article that people enjoyed. It was informative and educational.

However, since we're now in 2019 and the rules on car tax have changed, it's also now old and irrelevant — and that means it's lost the quality piece of content it was.

Instead of rewriting the article from scratch, I can make the necessary tweaks that make it relevant again. It will be fresh, and it will have the quality that Google is looking for.

Avoid Keyword Stuffing and Duplicate Content

As you can see, content quality is all about improving the user experience so that they get the best answers possible. Google wants to offer people more bang for the buck, so to speak.

To this end, Google uses a search filter called Panda to look for, and then penalize, poor quality content that's obviously just trying to drive as much traffic as possible without actually offering any value.

To make sure that you don't fall fool of Panda, avoid Keyword stuffing and duplicate content. Avoid doorway pages too, and don't take part in link schemes. All of these things will result in penalties and your ranking will plummet.

Conclusion

As long as you focus on creating in-depth, long-form content rich in links and data, and which offers lots of value to the reader, you'll be well on your way to success on Google.

Guest Post by Alijaz Fajmut

Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of Nightwatch— a search visibility tool of the next generation. Check out the Nightwatch blog and follow him on Twitter: @aljazfajmut

Most podcasters find that after the initial success of launching their show, podcast growth becomes harder. Meaning, it becomes harder and harder to gain new listeners and subscribers.

Growing a podcast audience by relying on iTunes New and Noteworthy, or promotions via social media, or submitting to all sorts of podcast directories is a finite thing. Yes, these are all good and necessary steps in promoting a podcast, but eventually, the growth slows down or stops altogether.

The Podcast Growth System

This is why I’ve been working to compile insights we have gained over the years in launching different shows for a variety of clients. For most, podcasting has become a great content strategy for growth. So I am very excited to announce the launch of a podcast marketing system, as well as a book that teaches these techniques.

The approach we have taken incorporate Podcast SEO. And I don’t just mean “Search Engine Optimization” on iTunes, Stitcher or other podcasting platforms, I mean optimizing podcast episode planning and websites for discovery on Google and Bing.

For podcasters, applying simple to follow SEO techniques represents a massive traffic advantage in optimizing the time they likely already spend creating show notes and episode posts. And, these techniques are much more sustainable and evergreen when compared to short-term promotional or paid campaigns (which of course also have a place in the system).

Keep It Simple, Stupid

“Everything should be made as simple as possible, but not simpler.” –Albert Einstein

Podcast SEO Marketing Course

Learn more about how to grow your podcast with the “Podcast SEO Marketing Course”

SEO can seem intimidating, so we’ve tried to keep it simple, with video tutorials and easy to follow downloadable templates. In other words, an expert guide on how to grow a podcast audience, email list and web presence with podcast SEO marketing through step by step guides and practical SEO exercises for your show’s pages.

Any podcaster can learn to build a listener base and gain traffic for their podcast organically and without having to spend money on ads.

The ROI of Podcast SEO

Podcast SEO ROIYou question the ROI of spending time on SEO? I beg to differ, have a look at this graphic from the Positivity Strategist Podcast, it illustrates that the podcast is receiving $2,000 worth of clicks a month (This analysis provided by SpyFu analytics, who measure what we would have to pay in Google Adwords for the exact keywords driving traffic to the podcast website and show pages) This comes from the exact techniques we are teaching in this course.

Podcast Home Page Design

We also have some free video resources on our site pointing our conversion optimized design patterns that help grow your email list. Optimizing your podcast homepage for conversion and email sign up will help you grow your podcast subscriber base.

How To Promote Your Podcast And Increase Your Listener Base

We also have a comprehensive guide on traditional non-SEO methods of growing your podcast audience, and it outlines multiple strategies, most of which happen outside the iTunes ecosystem. A good read for anyone whose eyes glaze over at the thought of SEO based marketing strategies.


The Podcast Growth System

The Podcast Growth System 8 Tips

 


What Other Podcasters Are Saying

profile-pic
Lee Silverstein

An expert at all things SEO

If you're unhappy with where your site ranks on Google there's no better person to speak with than Juergen at Polymash. He is an expert at all things SEO and will work with you to get you the results you're seeking. Juergen also has extensive expertise in podcasting can help podcasters, from beginners to the more advanced, achieve success.

profile-pic
Katrina Carlson

I recommend his services

Juergen is a pro and an expert in every way. He was very patient with teaching my team and I how to launch our podcast. He gave us many useful tools and demystified the process for us. I recommend his services.

profile-pic
Jeanne Bliss World renowned CX Author, Speaker, Founder at CustomerBliss

Ranked as #1 on Google Search

"My goal was to rank as #1 on Google for the keyword ‘Customer Experience Podcast’. Polymash helped me get there within a few months!"

profile-pic
Stuart Dukeman CEO Capital Partners, Wealth Junkies Podcast

Polymash was definitely the right choice for us.

Making the decision to go with Polymash for podcast design and consulting was literally the best decision we could have made. Juergen's level of expertise was exactly what we needed and were looking for to get our podcast up and running. Not only did he deliver on everything he promised, but we easily received 10x the value with the information that he taught us along the way. For anyone that is looking to launch or improve their podcast and its' reach, I highly recommend that you consider the products and services that Polymash offers. You won't be disappointed! Want proof? Our podcast, Wealth Junkies, broke the Top 50 in its' category, within the first weekend of being launched! When you want something done right, find the right help.

profile-pic
Jack Ayres

lots of food for thought!

Juergen was very helpful and generous with his advice, lots of food for thought!

profile-pic
Vaughn Kohler Co-Host The MFCEO Project Podcast

Helped Us Be #1

Polymash SEO and launch techniques helped us be #1, and we've added over 16,000 listener emails to our list!

profile-pic
Susan Cooper

They are truly experts in their field

We've learned so much valuable information from the team at Polymash. After meeting Juergen at Podfest, and attending his sessions, we've dramatically increased our SEO on our Creative Outhouse website. We're learning how to optimize our site even more from the tactics and tools that Juergen has suggested on his live show. They are truly experts in their field.

profile-pic
Ken Page Host, Deeper Dating Podcast

Do. Not. Miss. This!

Juergen radiates integrity, and is full of invaluable insight, expertise and inspiration. He is the real deal, and I am beyond grateful I found his work. I just launched my podcast with his help. I just hit New and Noteworthy, and I plan to continue following his guidance and relying on his skill. It is rare to find a teacher and guide of his caliber. Do yourself a favor--Do. Not. Miss.This!

profile-pic
Heal Nourish Grow

I can't thank Polymash and Juergen enough

I spoke with Juergen today and what a gem he is! I'm launching a new podcast and submitted my name for SEO Saturdays. First of all, they ended up canceling one so he offered to meet with me at another time which was very generous. Second, not only did he give me some insight into my new podcast launch strategy, he also gave me some ideas about my existing site SEO. I am fairly experienced with SEO and have even taught a beginner's class in the past. What Juergen offered was more advanced strategy as well as being 1001% up to date on what's working in 2021. I can't thank Polymash and Juergen enough.

profile-pic
Juliette Roy

Highly recommend for anyone starting with podcast and SEO!

Great live show to learn about SEO for beginners like me. Super informative and tons of resources and how-tos recommendations. Highly recommend for anyone starting with podcast and SEO!

profile-pic
Anthony Vicino Invictus Capital

Juergen brought massive value

Juergen gave me powerful new ways of thinking about how audiences search and find podcasts. Also, he had killer insights about the funnel process. Highly recommend scheduling a consult with Juergen. You won't be disappointed.

profile-pic
Marshall Lichty Host, "Lawyers with ADHD" Podcast

Dive into the Polymash Experience

I found this podcast late in my launch phase. I've been listening to a bunch of other ones, following a bunch of other tools and solutions, and generally chasing my tail for a couple of months now. Thing is, Polymash and Jeurgen have somehow figured out how to best them all. The website and email newsletter are chock full of value first. They have (obviously) made that a priority. And the podcast is a wonderful example of the podcaster I want to be. If you're thinking about starting or growing a podcast, dive into the Polymash experience. You won't be disappointed.

profile-pic
Dr. Bryan Joseph Host, the Wellness Connection Show

A simple strategy to ensure success

The process of launching and growing a podcast became so smooth for us. I was intimidated by what we may have to do to get this off the ground and you outlined a simple strategy for us to follow to ensure success. Thank you for sharing all your wisdom and experience with us to make our launch successful.

profile-pic
Marc Bautis Financial Advisor & Founder at Bautis Financial

I left with an action plan that was easy to follow and implement

I had a great experience attending one of Juergen's Podcast workshops. He provided a tremendous amount of info on how best to promote my podcast and what areas to focus on to improve my podcast audience and exposure. I left with an action plan that was easy to follow and implement

profile-pic
Dave Sherwin Host, the Diroby Health Show

This is high level info, loving it!

I contacted Juergen through the website and took him up on his offer of a free podcast training session through Zoom. He was very generous with his time, and gave me tons of great tips and ideas on how to improve my show. I am now going through each episode and taking notes on ways I can improve my podcast. This is high level info, loving it

profile-pic
Larry Hagner Author, Speaker, and Founder of The Good Dad Project

The Real Deal

“Polymash is the real deal! I originally started working with Juergen to simply assist me with podcast production. What I received from him in service, dependability, turn around time, guidance, and coaching far exceeded my expectations. Without his help, I would not have successfully launched my podcast and re-branded my website. I cannot recommend him highly enough.”

profile-pic
Katie Krimitsos Women's Meditation Network Podcast

There are no words to describe how grateful I am for Juergen and his team at Polymash!

They are the rare combination of SEO + design + branding + business savvy that makes them the perfect team to execute your content and business goals. Juergen worked efficiently, strategically and intuitively and the results of his work has been game changing for my business!

profile-pic
Robyn Stratton Speaker, Author & Founder, Positivity Strategist Podcast

Getting on page one of Google Search Results

“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”

profile-pic
Anna David

I can't imagine that value they provide when you hire them!

I've had a podcast for 3 years and even have a podcasting for writers course that I've created. I really only reached out to PolyMash because a friend raved about her experience with them. I left the call (which was free, btw!!) more energized than I'd been in weeks and on fire with new ideas for enhancing not just my podcast but also my business. I actually begged to pay for the call (and they wouldn't let me). I can't imagine that value they provide when you hire them!

 

 

You might not think tips on how to start a podcast have anything to do with content strategy…

But before you laugh, for the right sort of business, launching a podcast can be an amazing content strategy driver…

How to start a podcast as content straetgy - Google trend statistics

Google Trends Interest Over Time Graphic

Sure, podcasts have been hotting up in the last couple of years, as articles in the Wall Street Journal and Washington Post pointed out.  Breakout shows like “Serial” and “Start-Up”  were responsible for increasing awareness of podcasts, and most terrestrial radio stations, and their advertisers are launching podcasts as part of their digital strategy. Alex Blumberg of PBS recently left his well-paying job as host of “This American Life” and “Planet Money”, and raised $1.6M+ for his new podcast venture “Gimlet Media“.

Here are some recent market size statistics to consider as of 2018

  • 67 million people listen to podcasts – monthly.
  • 112 million Americans have listened to podcasts.
  • As of 2016/17, podcast listening increased by 25% per year in the United States.
  • As of 2017/18, podcast listening increased by 11% over the prior year.
  • 85% of listeners hear all of a podcast.
  • Average listeners subscribe to 6 different podcasts and consume an average of 5 episodes per week.
(Stat Reference and some insights about the above at: Convince & Convert)

[Tweet “Consider this: In the US, as many people listen to podcasts as there are on Twitter”]

Impressive stats, wouldn’t you agree? But the success of this approach is more pragmatic. Assuming you want to launch an interview show with thought leaders in your space, the show notes accompanying each episode can be a huge traffic generator for your site, and lead to Google rank increases, since it is in the interest of the thought leaders to cross promote each episode.

How to start a podcast - launch effect on Alexa rankings

Podcast Launch Effect On Alexa Rankings
(click to see a larger version of the graph)

We produced and launched a podcast for our client “Positivity Strategist” and as a result, the site sky-rocketed in Alexa and Google ranking within the following three months, and their email list is growing exponentially, solely due to a successful podcast strategy.

We’ve since repeatedly used Podcasting as a content strategy to grow traffic to client sites or to get them to improve their rank on a variety of search engines.

The attached Alexa Ranking comparison chart shows the effect of positivitystrategist.org (in blue) as well as one of its competitor sites (in green) launching a podcast late in 2014.

POdcasting as Content Strategy List GrowthAnother example of how successful podcasting as content strategy can be was for a client podcast that followed our launch and content strategy called “the MFCEO Project“. It built an email list of over 17,000 within 1.5 years, and their 1.5 year old website gets 35K visitors monthly. It should be noted that there was a substantial social media presence on Instagram before we started, but that is the point: Podcasting as a content marketing strategy when done right can convert anonymous followers into more concrete email list subscriber, and most marketers recognize both the importance and difficulty of this.

In his awesome article how recent Google patents are shaping the future of SEO, Neil Patel predicts both the rise and fall of podcast’s popularity as tied to driverless cars. While podcasts are a form of content that is currently taking advantage of commute time for drivers, he predicts that eventually, other forms of content will become popular once hands-free driving allows us to consume video and visual content while driving.  (Neil even kindly linked to this post in this article, a big thanks!)

One additional content marketing benefit is that there is no shortage of topics to write about since the show’s guests and schedule pretty much set a highly relevant agenda for show content and related posts.

And while we love building a loyal listenership, this article is not just about how to start a podcast, it’s about how to start a podcast as a content marketing strategy for your business and web site.

It’s not for the faint of heart, and it is a long tail type play, but for organizations with a host “personality” and a point of view, it can be a hugely successful way of generating valuable content for both listeners and website visitors.

Benefits of an interview style podcast

Some of the  benefits of an interview style podcast with thought leaders in your area of business are:

  • Meeting, collaborating and establishing working relationships with thought leaders in your space. Each episode of your podcast gives your guests a chance to talk about their experience, products, books or latest offerings. So you are essentially promoting them on your podcast, which is why it is beneficial for them to be on your show. Therefore most of the time getting guests is relatively easy, and we have seen lasting relationships come out of supporting each other in this way.
  • How to Podcast As Content Strategy BenefitsBecome an authority in your field. Often the intent of an inbound content marketing strategy is to establish your business and your websites as authorities in your industry segment. There are few better ways than to have a regular podcast interview show to establish this authority not only in your own mind but in the mind of your listening audience as well as your website visitors.
  • Google page rank, domain authority and overall SEO for your site. These factors are driven by having high-quality incoming links. SEO is an ever-changing field, and what worked in years past no longer works today, most SEO experts agree that high-quality content and inbound links are the gold standards here. And since your show notes will promote and feature links to your guest’s site and latest products, it is a fair exchange to ask that they feature your episode on their site, as well as cross-promote it on their own social media channels. So 50 episodes into your show, you will have 50 high-quality inbound links, as well as all the traffic and social media mentions these episodes generated.
  • Self-generating topics of discussion for posts on your site. Sure, you will need to prepare to think about guests and invites for your podcast strategically, but usually what emerges from each conversation is highly relevant content, easily turned into long form show notes that will constitute a large percentage of your content strategy.

Finding your passion and your voice

One caveat: You, or someone in your organization, needs to have a passion for your topic of choice. So if the ONLY overall reason you want to start a podcast is to increase page rank and generate traffic for your site, then this may not be not enough. Starting a podcast should not be a chore, it needs to come from the heart, and it needs to show passion.

  • How to podcast, bored listenerAudio is more intimate. The connection with your audience is deeper and more intimate on an emotional level, and so are the relationships you build with your fans and followers. I know that for podcasts I myself listen to, I feel “I know” the host. This may be a mirage, to use a visual metaphor for an audio phenomenon. But ultimately my experience is one of being connected more deeply than I would be by just reading someone’s blog posts.
  • Audio is an interesting medium in this way. Your enthusiasm, or lack of it, will instantly shine through to your listeners, and be either a turn-on or turn-off. The effort required to launch a podcast is high, as are the rewards, but if it does not come from the heart, and if you don’t feel you can find something of value to share, don’t even start. I would argue the same is true for writing and blogging, but in audio format, it is way more apparent.
  • Be clear about your value proposition to your listeners. Just like when writing blog articles, the listener experience should be front of mind. We love doing Value Proposition Design workshops for our clients when building web sites, and similarly the exercises we help our clients with apply here: clarity around who your likely listeners are, what they are interested in, what they can gain from listening to your show, or what pain relievers to their issues and problems you can provide.
  • Niches are good, up to a point. In thinking about topics for your show and episodes, the more narrow the niche of your topic is, the better. This may seem counter-intuitive, but there are many examples of extremely small niches doing well in podcasting, and establishing a loyal listenership. But if you are launching a podcast for your business, the focus should be on what best serves your particular audience.

Focus on concept and content more than the equipment

You might think that starting a podcast is all about high-quality sound and production value, and therefore you will need to focus on getting the right equipment.

  • Great Expectations. It is true that with the rise in popularity of podcasts there are increased listener expectations around having great sound, but there are many great sites that offer tips on how to start a podcast from a technical perspective, as well as how to do it affordably. No matter what budget, starting a podcast is relatively affordable in terms of money, but it can consume a fair amount of time.
  • What To Focus On. Having great equipment won’t automatically make you a great podcast host or producer, so the focus should go into the planning, concept, and automating the production process. Statistically speaking, most podcasts shut down after only 7 episodes. There are many reasons for this, and my own guess is that people under-estimated the time and dedication it takes. In order to see results in terms of a content marketing strategy, obviously your podcast needs to last longer than 7 episodes, so don’t over-focus on equipment, go with basic equipment for low cost to start with. If your podcast makes it past 25 episodes, reward yourself with a nice microphone upgrade:)

Find strategic guests with an existing platform

When inviting guests for your podcast, there is a strategic way to look at this:

  • podcast episode show posts are a giftIt is a good idea to set expectations with your guests up front. Be crystal clear about the fact the this is a mutually supportive endeavor and win-win gift exchange, where you create a piece of great content that promotes your guest, and that in return you expect a blog post or resource-link back to your site and the episode post in return, as well as active guest participation in sharing the episode on social media.
  • Having a platform.  Of course you want to pick your guests to be interesting and entertaining for your audience, but ideally, your guest should also have a popular site, with a Google page rank of 4+, as well as a large social media presence. It may sound harsh, but otherwise getting links back from a dormant or low-value site is of little SEO value, and guests with little or no social media following are not likely to help share your episode widely.

Promote your podcast, but not just in Apple Podcasts

As of late 2018 / 2019, the current Apple Podcast ecosystem is difficult in terms of marketing. Discoverability is low, and there are 600,000+ shows to compete with. So how can people discover you?

In addition, the Apple Podcasts charts are currently badly broken, although Apple is aware of this fact and is starting to address it. The top podcasting charts are hackable and people are gaming the system to get into the top 200. There are many podcasts there that don’t belong, and we provide details as well as solutions here: We just published a comprehensive guide to podcast marketing and promotion.

The point is that promoting a podcast needs to happen outside of Apple Podcasts, and the above guide explains strategies and over 50+ marketing tactics in great detail

Write great long-form show notes

how to podcast with long form shownotesLong form content is better in terms of SEO, while 300+ words are required from an SEO perspective, 700 words plus is better.

  • Create standard headers and footer. We follow a recipe for creating a standard header and footer segment for each episode. We use automation tools like Text Expander to create show notes footers, with pre-programmed subscribe links to the podcast on Apple Podcasts and Stitcher; a standard section on how to share the podcast; where to find links to books or sites mentioned in the episode.  This helps in creating longer form notes post.
  • Create some standing segments for questions you ask each guest.  You might also find that you have some standing questions you ask each guest, and you can prepare a show notes template that already includes the <H2> titles for each segment.
  • Use a Transcription Service or Dragon Dictation software: We have had some pretty good luck with using Dragon Dictation software to process our podcast recording and to transcribe the content into a text file. While this process does not produce punctuation, it is helpful in creating summary notes or themes for show notes segments. There are many transcription services that will do a better job, and turn around a full transcript of each episode in about one day. The only drawback is that this approach is a bit more expensive.
  • Podcast Transcription Services Using AI: The New Players on the Block
    • There are several very interesting alternatives emerging using artificial intelligence and Google speech to text translation engines. One of these services is called Temi, a transcription service that is automated and very effective and accurate, as long as the speaker speaks English. It struggles with accents but is otherwise very accurate.
    • IBM Watson, their cloud-based supercomputer, also features a nearly free transcription service, but I have found it not to be as accurate as Temi.
  • Include a nicely formatted audio player bar for each episode. We have found that many of our listeners visit the web page and listen to the entire episode there, using our built-in web player. This is great in terms of getting high Google analytics engagement and time on site scores, as well as very low bounce rates.
  • Invest 1-2 hours to learn the basics of SEO for podcasters, using our free 5 part SEO for podcasters tutorial series.

Build A Conversion Optimized Podcast Home Page

Podcast Website Design Patterns For Conversion And List Building

We recently published a video walkthrough which outlines a highly converting podcast website design pattern called “The Upside Down Podcast Home Page”.

It is designed and optimized to create a guided experience for your site visitors and to encourage them to subscribe to your podcast via email.

The video covers 2 versions of this – a more complete version for established podcasts with multiple seasons or topics, and a simple version for new podcast sites with a narrow niche and focused audience.

Why focus on podcast email subscribers?

In the last few years, we have been lucky to help launch a dozen or so podcasts. And most of our clients have been obsessed with getting into the “New and Noteworthy” section of Apple Podcasts. However, as of late 2018, it is worth pointing out that the Apple Podcasts charts are somewhat broken and full of podcasts that have simply hacked their way into the charts. To see how this is possible, just watch this great video by Lime Link, about how the podcast ecosystem is being hacked. Please do NOT use these techniques to get your own show to rank, Apple will at some point have to address the weakness in their algorithm, and I expect a lot of shows to get banned in the process.

Invest in your sound quality and the editing process

Make sure you make your guests and yourself sound great.

Earlier I mentioned about audio as a medium being more intimate. This means it can also be more annoying – when a lack of sound quality results in a “hard to listen to” experience, people will bail much more quickly than if they encounter one or two spelling mistakes on a blog post.

The better and more professional your podcast and each episode sounds, the more likely your guests will see it as an asset they are eager to share on their site, their social media and as part of their PR kit.

  • Sound Editing Resources. If you are editing the episodes yourself, there are several resources to help producing high sound quality regardless of  your software of choice. One of the best is Ultimate Vocal Formula, a generous course run by Rob Williams, which offers great editing tips, a terrific cheat sheet for correct use of equalizers and compression to shape your show’s sound to be broadcast standard.
  • Remove “Ums”, “Ahhs”, “You Know” and “Lip Smacks”. Unless your guests are totally fluent public speakers, if you are like us you may be surprised to notice just how many of these flubs are in the un-edited field for each episode. I can’t stress how important the editing process is in shaping the overall listener experience. I was interviewed on a podcast recently and was surprised to find I say “you know” all the time. The podcast editor removing this was a relief for me and saved much embarrassment. So take the time to make your guests sound great.
  • Be Ruthless. We not only try to remove flubs, but we may at times even delete irrelevant or repeating and rambling parts of a longer conversation, in order to create a better and more concise episode.
  • Sound Tracks and Segments. Having a great sound track and theme intro, even having repeating show segments with their own theme music can make your show stand out and sound professional and broadcast ready.

Promote and build your e-mail list

How to start a podcast email list buildngWhen people visit your show notes page, they should have an easy way to subscribe to podcast episode reminders via email.

  • Mention an easy to remember show-notes URL during each episode. Use tools like “Easy301 Redirects” or “Prettylink” to create short URLS in addition to your long episode specific URLs. This is because you want to mention an easily accessible URL during the episode to encourage listeners to visit there, find out more about the guest, or download special offers and lead-magnets. So for example, instead of “myshow.com/long-podcast-episode5-description”, create a short URL for episode: “myshow.com/5”, which is easy to remember for listeners.
  • Offer a way to subscribe via email. Make sure visitors have an email opt-in to be notified for each episode. We use a Mailchimp based automated RSS driven email campaign to send email notifications out for our podcasts. Most other marketing automation engines can generate RSS triggered emails. However, even if your platform does not offer this in an automated fashion, think of creating manual email notifications to your list as an advantage: It allows you to be more specific and personal in each email you send out.
  • Email notification do’s and don’t’s:  Be careful not to provide the entire show-notes within your email. Your email is meant to alert your subscribers to the fact that a new episode is available, and to raise some curiosity about it. And then get them to visit your site, that should be the primary goal and single CTA. Plus, who reads long emails anymore.
  • Promote opt-ins and giveaways. Where applicable, create downloadable content for each episode, and allow clients to opt-in for these using tools like LeadPages.

How much time will it take, and are there good ways to save time?

podcast content strategy - saving timeI’ve heard experienced podcasters agree that that the overall time it takes to produce a podcast episode is about 4-5 times the amount of time of the actual episode recording length. I would say that this is a conservative estimate, coming from people who have their workflow down to a finely honed art, with templated processes and automation.

Overall, the steps involved are

  • Guest Management. Identifying guests, inviting them and scheduling pre-interviews and the actual interview
  • Recording. Recording the actual episodes sound files.
  • Producing. Editing the audio files in audio software, outputting the .mp3 files, tagging the .mp3 files with show information, uploading to your podcast hosting service, and preparing episode titles and summaries, as well as scheduling each episode for release and distribution on feeds and social media.
  • Show Notes Production & Promotion. Writing a blog article to accompany each episode, with links to your guest’s site and resources, as well as managing social media shares.

However, there are ways to save time:

  • Establish a schedule and stick to it. John Lee Dumas of the highly successful “Entrepreneur on Fire” podcast shares that he sets aside one day a week to schedule, record and produce content for a month. In our experience, this is no small feat, and podcast related activities tend to bleed into the rest of the week. This is, of course, subject to your resources.
  • Automate as much as possible. When producing podcasts we have templated everything, from guest invite emails to basic show notes structure, episode footers and other lead magnet downloads. This greatly decreases the amount of time to produce show notes.  (I will share our process for applying some great automation tools in the near future).
  • Get help. If your business has the resources, you can easily farm out some of the more time consuming aspects of doing a podcast. For example, you can assign interns to handle guest scheduling and invites. Or, you can take advantage of podcast production packages like the ones we offer here at Polymash, where the only thing a host has to worry about is the actual recording of the interview, and where everything else from editing to basic show notes and publishing of each episode is taken care of.

Formulate A Podcast Content Marketing Strategy

Cornerstone content is an SEO concept that works particularly well with high quality and long-form content. It builds on the most important themes of your site or business and creates an internal linked network of related content on your site. For each “cornerstone”, a long-form 2,000+ words article or “hero post” is created, and then other articles on your site are modified or created to link to this one “cornerstone” piece of content.

When Google indexes your site, these many internal links provide context and point to the “cornerstone” article as the centerpiece. Google recognizes the importance of the “cornerstone” article for your site, and typically ranks it more highly than individual shorter articles.

This approach works very well in planning out your podcast content strategy.

Podcast SEO Marketing CourseIn our Podcast Marketing & SEO course, we teach creating a 6-month podcast content strategy using step by step methods to identify the best keywords, topics, and themes for your podcast, and then implement these themes using the “cornerstone content” approach. We typically use the episode show notes, and for cornerstone pieces add transcriptions to the posts, which results in long-form content.

Since Google introduced “Rank Brain” in late 2017, their focus has shifted to measuring “quality content”. Google does this by measuring bounce rate, time on page, scroll distance and other factors. Suffice it to say that the more you can engage someone to stay on your hero post or episode, the more likely Google will rank your episode highly.

Last Tip: Define what success means for you

When first launching a podcast, it is easy to get caught up in your download stats. Don’t.

You can set your own goals and ways to measure success.

For example, building a loyal listener base can matter, or maybe it’s establishing lasting relationships with peers and clients.  There is intrinsic high value in having people want to listen and visit your site because they are truly interested in the topic. Our bounce rates on podcast episodes are below 20%, sometimes in the low teens. And our email sign-ups have skyrocketed.

This is a longer term strategic investment, but as you can see from the Alexa ranking graph at the top of this post, the reward can be massive.

FREE 2021 Podcasting Resources Guide: Launch and market your podcast

  • Gear Guides
  • "How To" Tutorials
  • Music & Sound Effect Libraries
  • Software & Tools
  • Guest Booking Services
  • General Podcasting Sites & Groups
Podcasting Resources Guide

Where can we send your guide?

  • If you’ve made it this far reading a long post about how to start a podcast as content strategy, then chances are it might be a good fit for you.  I’d love to hear your perspective, please leave a comment!

 

Available now: iTunes, Android marketplaces.

The 2012 World Appreciative Inquiry Conference in Ghent, Belgium held in April is available for download from iTunes and Android markets.

Enhancing Attendees Experience

The app is the hand-held concierge of the conference. We had fun designing features to enhance the experience of conference goers that can’t be done in a standard conference program, particularly one that is traditional print.

Anticipation and Imagination

In the Appreciative World, we seek to discover the best of humankind, to build on strengths, to celebrate the talents of all participants, to anticipate and imagine what more can be done to make a situation, a person, a product excel.  We used that perspective in designing this app for the World Appreciative Inquiry Conference.

Sustained Connection and Learning

The Conference app is available before, during and after the event so that the learning and engagement continues well beyond the event itself.

Conference-app-system

For a more detailed view of the features set, please visit our conference-app-system website.  The app is a native universal app, designed for iPad and iPhone. No persistent wifi connection required to access the conference program, presenters, sponsors, venue, transportation information and animated maps.

Instant access to Papers and Presentations

Attendees can easily search and filter presentations, papers and abstracts in context as part of the session detail information and provide information as needed during the event.

Sharing and Networking

The Facebook, Twitter and LinkedIn integration enables attendees to share interesting sessions with their peers and extend the reach for presenters and event organizers.

Real-Time Updates and Reminders

Attendees receive just-in-time notifications regarding news, scheduling and program changes, made visible on the home screen.

Rich Experience and Paperless Events

The Conference-App-System can make your conference truly paperless, with the integration of slides and pdfs.  The app has a note taking feature, enabling participants to create a personalized and valuable reference app to be used long after the conference and can be emailed to others in the spirit of collaboration.

App Features:

  • Search feature to find presenters, their bios, their photos, their session outlines and room locations
  • Personal session builder to build your personal conference program with an intuitive color coded program view based on themed tracks
  • Notetaker to take your own notes, edit them, collate them and link them to other other notes relevant to the same theme
  • Email individual notes and insights during the sessions, or a a summary report of all notes taken at any time
  • Share your notes with others to co-create entries for blogs, papers and other publications
  • Presenters’ slides and presentations can be uploaded for participants to read
  • Provide feedback to others via notes features
  • News and notifications keep you informed about latest updates, program changes, newly scheduled events and meetings
  • Conference blog feed
  • Participate in live Twitter streams about the conference
  • Share news on Facebook and connect to others on Facebook
  • Sponsors’ information and links
  • Around town: interactive maps with POIs, restaurants, sights and entertainments (iOS only)
  • Local information about the International Convention Center (ICC), the town and its attractions, and transportation

 

App Support:

Feel free to contact us with any feedback and app support questions using our contact page