Content Marketing

Coming from a background as a User Experience executive in a Fortune 500 company, my personal take on content marketing is centered around UX and inbound philosophy. Here are some articles from our blog on the subject.

How Google Judges Content Quality and What You Should Do About It

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Content quality is in the eye of the beholder. This could be your reader, but also Google's algorithm. So how does Google measure content quality? And how can you ensure your content is considered "high quality"?
Podcast SEO and Facebook Marketing Mistakes

5 Big Podcast SEO and Facebook Marketing Mistakes to Avoid

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Traditional SEO matters for your podcast, now more than ever. This post outlines some common podcast SEO and podcast Facebook marketing mistakes, and ways to avoid them in the first place.
Promote your podcast on Facebook, but not linking directly to iTunes

5 Reasons NOT to Promote Your Podcast on Facebook

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If you have a podcast, then one of your top priorities will be to increase your audience size. After all, if you create a podcast to which no one listens, does it even matter? So at first glance, you may think that running Facebook Ads would be a good vehicle to promote your podcast and help increase your listening numbers and subscribers. After all, Facebook will allow you to finely target your audience and do it in a very cost effective way.
digital transformation opportunity

Forget Design! Working Up The Courage For Digital Transformation

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We live in an age or accelerating change, disruption and re-invention. Web sites are not immune, and the typical life-span of a site is now 2-3 years. The opportunity is to use the catalyst of re-designing a site to look more deeply at the health of your online business strategies, and to upgrade your content, product and list building strategies at the same time.
Design problems in ux and digital strategy

Design problems? 5 powerful ways to reframe them as opportunities!

Let’s face it, your web site design has a certain shelf life, and the time comes when even the most reticent business owners realize their site is due for a make-over. Being a visual design fanatic, graphic designer and photographer I sympathize with clients who think they have a design problem.
How to start a podcast as content strategy in 2015

How To Start A Podcast As A Content Strategy

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The definitive guide on starting a podcast as a valid content marketing strategy that will generate leads and increase your business site's Alexa ranking as well as Google SEO scores.
Call To Action Button UX Comparison

What Makes Effective Call To Action Button Labels For Sign Up Forms?

An inbound content marketing perspective on "Call To Action" button labels for sign up forms. It's a showdown between "What is best "UX practice", vs. "What converts best?"

Our experience A/B testing a number of approaches in the last years is that people are becoming very sensitive and have developed a “marketing speak” radar, a sort of “banner blindness” for opt-ins. I heard someone call it “whisker-free”, as in if the mouse senses any cat whiskers around, it won’t go of the cheese:)

So the question becomes on how to craft a more “whisker free” incentive to sign up.

Mobile Devices, Impact on Children & the App Gap

A telling story on PBS Newshour on October 25 about the impacts of media on young children, and of special interest,  the impact of mobile devices - smartphones and iPads - on very young children. How are they engaging, is it good or bad, and…

Axiom News features Polymash App

We are extremely pleased that Axiom News has just released an article on our recently released "Embracing Change" app. Below a brief excerpt, to read the full article follow this link. [box]Last year, Stratton-Berkessel published the book Appreciative…

Alternatives to Adobe’s Digital Publishing Suite

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The tablet market is continuing to exhibit astonishing growth (17 billion in revenue forecasted for mobile applications in 2011 - source: Gartner) It is not surprising that more platforms for digital publishing and porting content onto the…