Content Marketing

Coming from a background as a User Experience executive in a Fortune 500 company, my personal take on content marketing is centered around UX and inbound philosophy. Here are some articles from our blog on the subject.

Ways To Repurpose Podcast Content In Growing A YouTube Channel

Ways To Repurpose Podcast Content In Growing A YouTube Channel

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"Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.
Publishing Podcasts On Content Hubs and Other Platforms

Publishing Podcasts On Content Hubs and Other Platforms

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Publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links.
Media Channels

Content Syndication on Social Media Channels

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Today we’ll continue to explore how we promote and produce our client’s podcasts. This episode dives into how publishing to social media channels is only the initial promo push for new episodes. We have found value to extended reach outside our clients existing followers, by including influencer marketing.
Timing Is Key In Podcast Content Syndication

Why Timing Is Key In Podcast Content Syndication

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Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks to multiple websites can improve the visibility of your show.
Podcast Content Syndication For Show Notes — Series Introduction

Podcast Content Syndication For Show Notes — Series Introduction

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Do you have a podcast? Then you're doing syndication already, at least for your podcast audio. But what about your show notes and web content?

How Google Judges Content Quality and What You Should Do About It

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Content quality is in the eye of the beholder. This could be your reader, but also Google's algorithm. So how does Google measure content quality? And how can you ensure your content is considered "high quality"?
Podcast SEO and Facebook Marketing Mistakes

5 Big Podcast SEO and Facebook Marketing Mistakes to Avoid

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Traditional SEO matters for your podcast, now more than ever. This post outlines some common podcast SEO and podcast Facebook marketing mistakes, and ways to avoid them in the first place.
Promote your podcast on Facebook, but not linking directly to iTunes

5 Reasons NOT to Promote Your Podcast on Facebook

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If you have a podcast, then one of your top priorities will be to increase your audience size. After all, if you create a podcast to which no one listens, does it even matter? So at first glance, you may think that running Facebook Ads would be a good vehicle to promote your podcast and help increase your listening numbers and subscribers. After all, Facebook will allow you to finely target your audience and do it in a very cost effective way.
digital transformation opportunity

Forget Design! Working Up The Courage For Digital Transformation

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We live in an age or accelerating change, disruption and re-invention. Web sites are not immune, and the typical life-span of a site is now 2-3 years. The opportunity is to use the catalyst of re-designing a site to look more deeply at the health of your online business strategies, and to upgrade your content, product and list building strategies at the same time.
Design problems in ux and digital strategy

Design problems? 5 powerful ways to reframe them as opportunities!

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Let’s face it, your web site design has a certain shelf life, and the time comes when even the most reticent business owners realize their site is due for a make-over. Being a visual design fanatic, graphic designer and photographer I sympathize with clients who think they have a design problem.