Flying At 10,000 Feet Vs. Being In The Weeds
Have you ever had a client who you think has “no attention to detail?”
Do their eyes glaze over as soon as you start talking about the particulars of your proposed web design, investment in UX, SEO, Analytics, PR? Sound familiar to the web designers, SEO folks, content marketers, UX practitioners?
We as designers and service providers tend to spend much of your time in the weeds – operating at a detail level that our clients or bosses may have no interest in or patience for.
And our clients, as business owners, are often operating at 10,000 feet. Some may feel inadequate about their own domain expertise when it comes to technical details. And some “get it”, but don’t want, or need, to be involved in understanding the implementation.
It is rare that you get a client or boss who wants to understand and learn the ins and outs of our craft, whatever it may be. Read more