User Experience Design Services
User Experience Design and Customer Centric thinking is in our DNA
Our User Experience Design Services
Heuristic Evaluations
In a heuristic evaluation your site’s interface will be analyzed for established usability principles and best practices.
Task Analysis Workshops
For transactional web systems task analysis clarifies what users need to accomplish when visiting the site.
Persona Development
Personas help teams develop
understanding and empathy for
users and their likely behaviors.
Core Model Workshops
Core model workshops are a great starting point for re-designing and improving the UX of existing web sites.
Customer Journey Mapping
Customer Journey Maps illustrate all touch points of a customer’s experience with your business.
User & Usability Research
User research is often a pre-requisite to support UX design methods and projects.
Heuristic Evaluations
Heuristic Evaluations Overview
In a heuristic evaluation your site’s interface will be analyzed for established usability principles and best practices.
The analysis results in a list of potential usability issues and their recommended remediation. With our user experience design services for mobile and web interfaces as well as product management experience for large corporates web apps, this process establishes quick and relatively inexpensive usability and design feedback without having to invest in prior user research.
Reading List: Article by Paul Olyslager
Task Analysis Workshops
Task Analysis Workshop Overview
For transactional web systems task analysis clarifies what users need to accomplish when visiting the site.
This process is especially important prior to design and re-design initiatives, so that workflows can be supported in a friction-less manner. Task analysis insights are usually gained by observing users and their behaviors, and deliverables from this process include a hierarchy of tasks from high level to more detail breakouts of sub-task.
Reading List: Article on usability.gov
Persona Development
Persona and Design Persona Development Overview
Personas help teams develop understanding and empathy for users and their likely behaviors.
In customer centric design we place a strong focus on creating experiences that understand and connect with the end user. Personas can be thought of as archetypical dossiers that represent our users in terms of their needs, desires, likes and dislikes.
Having clear personas is essential for all stakeholders throughout the design process. “Personas” are usually the result of prior user research, and “Design Personas” are for new products and sites where we may not have user research available yet.
Reading List: Article by Aaron Walter
Core Model Workshops
Core Model Workshop Overview
Core model workshops are a great starting point for re-designing and improving UX of existing web sites.
It focuses on identifying business objectives, and matches these with user research into the most common user tasks. It then uses the insights to create an actionable, mobile ready re-design plan. “Core Model Workshops” are typically held with 5-15 participants from within the organization, representing different departments.
Article on alistapart.com
Customer Journey Mapping Workshops
Customer Journey Mapping Workshops Overview
Customer Journey Maps illustrate all touch points of a customer’s experience with your organization and products.
The resulting insights lead to organizational, workflow and technical improvements. Journey maps resemble flow diagrams and focus on the series of events that make up the total of a customer’s experience. This format also helps teams communicate broadly across a company about planned customer experience improvements.
Reading List: Definition on servicedesigntools.org
User & Usability Research
User Research Methods by Christian Rohrer
User & Usability Research Overview
User research is often a pre-requisite to support UX design methods and projects.
There are no “one size fits all” solutions when it comes to conducting user research. Instead our user experience design services help clients construct and execute a balanced user research plan that fits the size and nature of their organization and web site(s). We feel balance is important in order to differentiate between what people say, and what people do (attitudinal vs. behavioral). We also suggest having both directly observed behavior analysis as well as data driven analysis (qualitative vs. quantitative)
Reading List: Article by Christian Rohrer
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