Value Proposition Design Flying lens

Value Proposition Design - “Just Do Me Up One Of These”

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Design Thinking Part 1: The story behind how we use a "design thinking for business" approach to construct a holistic digital strategies. Particularly the "Value Proposition Design" process provides clarity around the true value proposition of a business, and its fit of products or services with customer needs and wants. It is intended to rapidly iterate through product ideas, generate prototypes and MVPs, and to craft formalized investor pitches that can stand “Shark Tank” like scrutiny. These methodologies, borrowed from Lean Startup thinking, operate at a higher strategic level than UX processes live Customer Journey Mapping or Persona Development.

Top of the Class

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Polymash is proud to announce that one of its apps, Wild Dolphins, has been acknowledged as a Top of the Class app by eSpark. The iPad app tells powerful stories through interactive media of dolphin rescues and efforts to keep them living…

Appreciative Inquiry and App Development

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I am so delighted and filled with gratitude when my clients, or my prospective clients, spontaneously say to me in a somewhat surprised tone: "You have really helped me think this through." "I hadn't seen it quite like that before." "I'm…

Chomp Change - App Store Search Behavior in iOS-6

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The face of the app store is about to change again in iOS6. Back in February Apple acquired Chomp, an app store search company. With the upcoming release of iOS6, Apple is about to showcase their integration of Chomps technologies. One likely…

Study finds Germans and Canadians Biggest App Users

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I'm motivated to share some valuable findings from a study about consumers' behaviors as they relate to the use of mobile devices and apps.  The study, The Pulse of the Consumer: Global Trends in Mobile Communications was presented by Deloitte…

Gone in 5 seconds…

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I've really come to appreciate the 5 second usability test: [one_half]Conducting these 5 second tests for our recently launched iPad helped a lot in getting user feedback on the look and feel and iconography. This tried and true UX exercise…