Podcast Website Design Patterns For Conversion And List Building

Podcast Website Design Patterns For Conversion And List Building

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The holy grail of podcasting is to get iTunes Subscribers, right? Wrong. This post explains why, and offers an alternative: Conversion optimized podcast homepage design patterns that will grow your podcast subscribers and grow your email list at the same time.
Value Proposition Design Flying lens

Value Proposition Design - “Just Do Me Up One Of These”

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Design Thinking Part 1: The story behind how we use a "design thinking for business" approach to construct a holistic digital strategies. Particularly the "Value Proposition Design" process provides clarity around the true value proposition of a business, and its fit of products or services with customer needs and wants. It is intended to rapidly iterate through product ideas, generate prototypes and MVPs, and to craft formalized investor pitches that can stand “Shark Tank” like scrutiny. These methodologies, borrowed from Lean Startup thinking, operate at a higher strategic level than UX processes live Customer Journey Mapping or Persona Development.

Top of the Class

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Polymash is proud to announce that one of its apps, Wild Dolphins, has been acknowledged as a Top of the Class app by eSpark. The iPad app tells powerful stories through interactive media of dolphin rescues and efforts to keep them living…

Appreciative Inquiry and App Development

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I am so delighted and filled with gratitude when my clients, or my prospective clients, spontaneously say to me in a somewhat surprised tone: "You have really helped me think this through." "I hadn't seen it quite like that before." "I'm…

Chomp Change - App Store Search Behavior in iOS-6

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The face of the app store is about to change again in iOS6. Back in February Apple acquired Chomp, an app store search company. With the upcoming release of iOS6, Apple is about to showcase their integration of Chomps technologies. One likely…

Study finds Germans and Canadians Biggest App Users

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I'm motivated to share some valuable findings from a study about consumers' behaviors as they relate to the use of mobile devices and apps.  The study, The Pulse of the Consumer: Global Trends in Mobile Communications was presented by Deloitte…

Help your app rise to the top

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What does it take to give your app the best chance of being visible? App markets are still new, yet there is already a lot of noise.  That's all great, as it shows how significant this market has become in such a short time.  Just as Websites…

Why is the tablet app market so popular right now?

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I was recently interviewed by Business News Daily on the popularity and trends in the Tablet app market, and one of the questions asked was why the tablet app industry is so popular right now. A Seismic Shift Of course there are too many dimensions…

Gone in 5 seconds…

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I've really come to appreciate the 5 second usability test: [one_half]Conducting these 5 second tests for our recently launched iPad helped a lot in getting user feedback on the look and feel and iconography. This tried and true UX exercise…

Digital Magazines and Books need to Evolve!

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This was a week for some great ideas to emerge on how tablet platforms and digital readers need to evolve in terms of functionality, features, user experience, social media integration. Now that the iPad has been on the market for some time…