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About the Podcast Growth Show
If you are not happy with how many subscribers you have, you're not alone. This Podcast & Video Series is here to help.
We have launched over a dozen podcast, and have helped solopreneurs, authors, speakers and even large corporates turn their podcasting into an effective content strategy for their business.
Juergen Berkessel, CEO and Founder of Polymash
Season 1 - The Episodes
Season 1 is all about promoting and marketing your podcast. We explore the basics, but also "next level thinking" on podcast promotion strategies and tactics that work. As we are getting ready to launch Season 2, the best way to experience season 1 is to sign up by email, and I'll send you a new episode full of tips, methods and tools each week.
Podcast Marketing Checklist
In wrapping up Season 1 of the Podcast Growth Show, I thought it would be a good idea to reflect on the topics we have covered this season. So what I'd like to do in this episode is to do that in the form of a podcast marketing checklist.
Podcast Workflow & Content Strategy Secrets
Podcast workflow is not just about recording and producing episodes. It is the result of an overall podcasting content strategy.
How To: Easy Podcast Distribution And Content Syndication
When podcasters market their show, podcast directories are an incomplete solution and not enough for multi-channel podcast syndication and distribution. Discover a platform to help automate your content distribution to gain quick traffic and SEO rank wins.
5 Reasons NOT to Promote a Podcast on Facebook
It's not that Facebook is a poor platform to promote a podcast on. It's that that the method most experts recommend is flawed.
Podcast Marketing With Social Contests
Podcast launch marketing with contests is still a great promotion idea. Here is how newly launched podcasts can attract fans and subscribers.
Podcast Homepage Design Patterns For Conversion And List Building
This episode and complete walk through video explores why podcast website design should focus on email list building instead of on iTunes subscribers. It offers a design pattern optimized for increasing your podcast subscriber email list.
How To Get Your Podcast Guest To Promote Your Podcast
Getting your podcast guest to help with promoting your podcast episode is more tricky than you might think. Here is how to make it easy for you both.
Paid Podcast Advertising – A Look Behind The Scenes
How effective are paid podcast advertising strategies, and do they work for podcasters trying to promote their show? Which ad platforms are the most effective? And which are the most affordable? We take a look behind the scenes of 3 platforms, Google AdWords, Facebook and Podcast Ad Networks.
Podcast Guesting – A Cure For Stalled Subscriber Growth
This episode reveals why “Podcast Guesting” is one of the best possible marketing strategies for podcasters. And in our tutorial video we show step by step how to automate a highly personalized "podcast guesting" outreach campaign.
Podcast Directories – The Best Ones To Boost Your Podcast
Ensuring that your podcast is easy to discover on all existing podcast directories is the most important initial marketing step to take for your new podcast. Veteran podcasters should review new arrivals on the podcast directories scene about once a year.
Welcome Episode: About This Podcast Video Series
If you're thinking about launching a show, but you're intimidated by the idea of marketing it, this podcast video series is for you. And if you already have a podcast, but not happy with how many subscribers you have, you're not alone. And this podcast is here to help, and to provide you with ideas, resources and solutions.
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Additional Blog Posts and Resources
What Other Podcasters Are Saying
Getting on page one of Google Search Results
“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”
Ranked as #1 on Google Search
"My goal was to rank as #1 on Google for the keyword ‘Customer Experience Podcast’. Polymash helped me get there within a few months!"
Dive into the Polymash Experience
I found this podcast late in my launch phase. I've been listening to a bunch of other ones, following a bunch of other tools and solutions, and generally chasing my tail for a couple of months now. Thing is, Polymash and Jeurgen have somehow figured out how to best them all. The website and email newsletter are chock full of value first. They have (obviously) made that a priority. And the podcast is a wonderful example of the podcaster I want to be. If you're thinking about starting or growing a podcast, dive into the Polymash experience. You won't be disappointed.
A simple strategy to ensure success
The process of launching and growing a podcast became so smooth for us. I was intimidated by what we may have to do to get this off the ground and you outlined a simple strategy for us to follow to ensure success. Thank you for sharing all your wisdom and experience with us to make our launch successful.
Do. Not. Miss. This!
Juergen radiates integrity, and is full of invaluable insight, expertise and inspiration. He is the real deal, and I am beyond grateful I found his work. I just launched my podcast with his help. I just hit New and Noteworthy, and I plan to continue following his guidance and relying on his skill. It is rare to find a teacher and guide of his caliber. Do yourself a favor--Do. Not. Miss.This!
This is high level info, loving it!
I contacted Juergen through the website and took him up on his offer of a free podcast training session through Zoom. He was very generous with his time, and gave me tons of great tips and ideas on how to improve my show. I am now going through each episode and taking notes on ways I can improve my podcast. This is high level info, loving it
The Real Deal
“Polymash is the real deal! I originally started working with Juergen to simply assist me with podcast production. What I received from him in service, dependability, turn around time, guidance, and coaching far exceeded my expectations. Without his help, I would not have successfully launched my podcast and re-branded my website. I cannot recommend him highly enough.”
How To Promote Your Podcast: The basics of promoting your podcast, 50+ tactics explained
The Podcasting Resources Guide: An expert guide on how to grow your podcast audience, email list and web presence with podcasting specific SEO & marketing
The Podcast Marketing Bible: An expert guide on how to grow your podcast audience, email list and web presence with SEO & marketing
The Podcast Marketing Course: An online course with step by step guides to master Podcast SEO & Marketing
Juergen Berkessel
Co-Founder of Polymash
About the Host & Creator of the Podcast Growth System
My entrepreneurial journey started in 2010, when I left my corporate job.
After years of having created and managed enterprise software systems, I started a Marketing Agency that published iOS and Android apps - before discovering my passion: Helping businesses, entrepreneurs and start-ups grow their online presence through podcasting as content strategy.
Copyright 2019 by Polymash