When podcasters market their show, podcast directories only distribute their audio, and are an incomplete solution. Here’s how to widely syndicate your episode show notes content for quick traffic and SEO rank wins.
Do you want More Subscribers for your podcast?
The Podcasting Strategy Show - Episodes
Explore podcast-based marketing strategies and stories for organizations and entrepreneurs.
As Podcasters we all know that growing our social media following is important, but it’s also time consuming. Evergreen posting addresses a key problem with social media: If you don’t promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.
It can be hard to write a good podcast episode introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why you need an Artificial Intelligence tool.
Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.
Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.
“Can you help us launch a podcast on YouTube?” I’ve been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.
Publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links.
Today we’ll continue to explore how we promote and produce our client’s podcasts. This episode dives into how publishing to social media channels is only the initial promo push for new episodes. We have found value to extended reach outside our clients existing followers, by including influencer marketing.
Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks to multiple websites can improve the visibility of your show.
Do you have a podcast? Then you’re doing syndication already, at least for your podcast audio. But what about your show notes and web content?
About Our Podcasts
If you are not happy with how many subscribers you have, you're not alone. These Podcast & Video Series are here to help.
We have launched dozens of podcast, and have helped entrepreneurs, authors, speakers and even large corporates turn their podcasting into effective content strategies for their business.
Juergen Berkessel, CEO and Founder of Polymash
The Podcast Growth Show - Episodes
The Podcast Growth Show is all about tactics for promoting and marketing your podcast. We explore the basics, but also "next level thinking" on podcast promotion strategies and tactics that work. The best way to experience Season 1 is to sign up by email, and I'll send you a new episode full of tips, methods and tools each week.
September 25
We focus on scaling your podcasting platform through consistency, content diversification, collaborations, SEO optimization, building community, and leveraging analytics.
September 18
Transitioning from building an audience to building your platform is crucial for content creators and businesses. Avoid the risks of digital sharecropping and take control of your brand and content. Own your platform, diversify your digital presence, and embrace SEO-friendly practices to withstand changes in social media algorithms or policies.
January 25
This episode featuring Alex Sanfilippo is essential listening for those interested in podcasting and wishing to learn how to be successful. He outlines his experience as a serial entrepreneur in the industry.
January 15
In wrapping up Season 1 of the Podcast Growth Show, I thought it would be a good idea to reflect on the topics we have covered this season. So what I’d like to do in this episode is to do that in the form of a podcast marketing checklist.
December 11
Podcast workflow is not just about recording and producing episodes. It is the result of an overall podcasting content strategy.
December 4
When podcasters market their show, podcast directories are an incomplete solution and not enough for multi-channel podcast syndication and distribution. Discover a platform to help automate your content distribution to gain quick traffic and SEO rank wins.
November 27
It’s not that Facebook is a poor platform to promote a podcast on. It’s that that the method most experts recommend is flawed.
November 20
Podcast launch marketing with contests is still a great promotion idea. Here is how newly launched podcasts can attract fans and subscribers.
November 13
This episode and complete walk through video explores why podcast website design should focus on email list building instead of on iTunes subscribers. It offers a design pattern optimized for increasing your podcast subscriber email list.
November 6
Getting your podcast guest to help with promoting your podcast episode is more tricky than you might think. Here is how to make it easy for you both.
October 29
How effective are paid podcast advertising strategies, and do they work for podcasters trying to promote their show? Which ad platforms are the most effective? And which are the most affordable? We take a look behind the scenes of 3 platforms, Google AdWords, Facebook and Podcast Ad Networks.
October 22
This episode reveals why “Podcast Guesting” is one of the best possible marketing strategies for podcasters. And in our tutorial video we show step by step how to automate a highly personalized “podcast guesting” outreach campaign.
October 16
Ensuring that your podcast is easy to discover on all existing podcast directories is the most important initial marketing step to take for your new podcast. Veteran podcasters should review new arrivals on the podcast directories scene about once a year.
October 14
If you’re thinking about launching a show, but you’re intimidated by the idea of marketing it, this podcast video series is for you. And if you already have a podcast, but not happy with how many subscribers you have, you’re not alone. And this podcast is here to help, and to provide you with ideas, resources and solutions.
Join Us In Between Seasons
SEO Saturdays - Live Streaming Sessions Archive
Podcasters send us their your podcast details, and we will do FREE SEO optimization for them
June 14
This week on the SEO Saturdays Livestream we explored Podcast Player Optimization and In-Player Search. While we often focus on Podcast SEO for website traffic, Jalal Fathi, founder of PodKite, joined us to explain as co-host – in addition to our regular guests.
June 6
This week our special guest was Rev. Dr. Bob LeFavi who just launched his new podcast “Inspirational Sermons – Insights From The Best Preachers In America”. It jumped straight into the Top10 for his category, and we talked about his launch strategy, as well as the Podcast SEO principles his new website is based on.
May 25
![How Can We Design Podcast Interviews For SEO Success? Livestream Recap [VIDEO]](https://b2a7w4u4.rocketcdn.me/wp-content/uploads/2020/05/SEO-Saturdays-1200x628-layout575-1fcoavt_e4f75a6d2769c4d24bf72fe7c74bd318_2000.jpg)
In this episode of the SEO Saturdays show we focused on the impact of the latest Google Core update and what it means for podcasters. Our central question was this: How Might We Design Podcast Interviews For SEO Success?
May 9
![Podcast Website Traffic Increased by 351% in One Week [Content Optimization Case Study]](https://b2a7w4u4.rocketcdn.me/wp-content/uploads/2020/05/SEO-Saturdays-1920x1080-layout2250-1fboe0f_305d2e3d03e4c9a392056969369dd5fa_2000.png)
Here is our own “sad” case study – but with a happy ending! We share how we increased our traffic by 351% in one week. Implications for podcasters with their own websites: More subscribers and better website rank.
May 9
![Podcast SEO Saturdays - May 2 Livestream Recap [VIDEO]](https://b2a7w4u4.rocketcdn.me/wp-content/uploads/2020/05/SEOContentGradingandContentBriefCaseStudy-2020-05-01_07-33-39_db8bdb400c3f34e709885a68176deb9a_2000.jpeg)
Polymash’s SEO Saturdays, livestreaming event to expand and shift podcasters assumptions around traditional ways of marketing and promoting podcasts. Guests join us, those working on elevating their content, and those who have potential solutions to offer. (NB – while our focus is on podcasting – this show is equally useful to any digital content). Before the show we do our research and then share observations and recommendations which guests react to in real time.
April 22
![FREE Podcast SEO Saturdays - April 18 Live Stream Recap [VIDEO]](https://b2a7w4u4.rocketcdn.me/wp-content/uploads/2020/04/5eb973ab932a4_ScreenShot2020-04-20at5_24_36PM_7d5a410db281dfb907978e0e2b1fb2f5_2000.png)
SEO Saturdays is our fortnightly free live streaming event on YouTube, Facebook and Twitch. We do live SEO and shift podcasters assumptions around traditional ways of marketing and promoting podcasts.
April 13
![FREE Podcast SEO Saturdays - April 4 Live Stream Recap [VIDEO]](https://b2a7w4u4.rocketcdn.me/wp-content/uploads/2020/04/5eb56cd2248a7_ScreenShot2020-04-11at5_28_19PM_3a1ae914512c3b2dc315baf9a76f57c9_2000.png)
SEO Saturdays is our fortnightly free live streaming event on YouTube, Facebook and Twitch. We do live SEO and shift podcasters assumptions around traditional ways of marketing and promoting podcasts.
What Other Podcasters Are Saying
A simple strategy to ensure success
The process of launching and growing a podcast became so smooth for us. I was intimidated by what we may have to do to get this off the ground and you outlined a simple strategy for us to follow to ensure success. Thank you for sharing all your wisdom and experience with us to make our launch successful.
Juergen brought massive value
Juergen gave me powerful new ways of thinking about how audiences search and find podcasts. Also, he had killer insights about the funnel process. Highly recommend scheduling a consult with Juergen. You won't be disappointed.
I can't imagine that value they provide when you hire them!
I've had a podcast for 3 years and even have a podcasting for writers course that I've created. I really only reached out to PolyMash because a friend raved about her experience with them. I left the call (which was free, btw!!) more energized than I'd been in weeks and on fire with new ideas for enhancing not just my podcast but also my business. I actually begged to pay for the call (and they wouldn't let me). I can't imagine that value they provide when you hire them!
Polymash was definitely the right choice for us.
Making the decision to go with Polymash for podcast design and consulting was literally the best decision we could have made. Juergen's level of expertise was exactly what we needed and were looking for to get our podcast up and running. Not only did he deliver on everything he promised, but we easily received 10x the value with the information that he taught us along the way. For anyone that is looking to launch or improve their podcast and its' reach, I highly recommend that you consider the products and services that Polymash offers. You won't be disappointed! Want proof? Our podcast, Wealth Junkies, broke the Top 50 in its' category, within the first weekend of being launched! When you want something done right, find the right help.
An expert at all things SEO
If you're unhappy with where your site ranks on Google there's no better person to speak with than Juergen at Polymash. He is an expert at all things SEO and will work with you to get you the results you're seeking. Juergen also has extensive expertise in podcasting can help podcasters, from beginners to the more advanced, achieve success.
The Real Deal
“Polymash is the real deal! I originally started working with Juergen to simply assist me with podcast production. What I received from him in service, dependability, turn around time, guidance, and coaching far exceeded my expectations. Without his help, I would not have successfully launched my podcast and re-branded my website. I cannot recommend him highly enough.”
I left with an action plan that was easy to follow and implement
I had a great experience attending one of Juergen's Podcast workshops. He provided a tremendous amount of info on how best to promote my podcast and what areas to focus on to improve my podcast audience and exposure. I left with an action plan that was easy to follow and implement
They are truly experts in their field
We've learned so much valuable information from the team at Polymash. After meeting Juergen at Podfest, and attending his sessions, we've dramatically increased our SEO on our Creative Outhouse website. We're learning how to optimize our site even more from the tactics and tools that Juergen has suggested on his live show. They are truly experts in their field.
I recommend his services
Juergen is a pro and an expert in every way. He was very patient with teaching my team and I how to launch our podcast. He gave us many useful tools and demystified the process for us. I recommend his services.
There are no words to describe how grateful I am for Juergen and his team at Polymash!
They are the rare combination of SEO + design + branding + business savvy that makes them the perfect team to execute your content and business goals. Juergen worked efficiently, strategically and intuitively and the results of his work has been game changing for my business!
I can't thank Polymash and Juergen enough
I spoke with Juergen today and what a gem he is! I'm launching a new podcast and submitted my name for SEO Saturdays. First of all, they ended up canceling one so he offered to meet with me at another time which was very generous. Second, not only did he give me some insight into my new podcast launch strategy, he also gave me some ideas about my existing site SEO. I am fairly experienced with SEO and have even taught a beginner's class in the past. What Juergen offered was more advanced strategy as well as being 1001% up to date on what's working in 2021. I can't thank Polymash and Juergen enough.
Highly recommend for anyone starting with podcast and SEO!
Great live show to learn about SEO for beginners like me. Super informative and tons of resources and how-tos recommendations. Highly recommend for anyone starting with podcast and SEO!
Helped Us Be #1
Polymash SEO and launch techniques helped us be #1, and we've added over 16,000 listener emails to our list!
Dive into the Polymash Experience
I found this podcast late in my launch phase. I've been listening to a bunch of other ones, following a bunch of other tools and solutions, and generally chasing my tail for a couple of months now. Thing is, Polymash and Jeurgen have somehow figured out how to best them all. The website and email newsletter are chock full of value first. They have (obviously) made that a priority. And the podcast is a wonderful example of the podcaster I want to be. If you're thinking about starting or growing a podcast, dive into the Polymash experience. You won't be disappointed.
Getting on page one of Google Search Results
“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”
lots of food for thought!
Juergen was very helpful and generous with his advice, lots of food for thought!
Ranked as #1 on Google Search
"My goal was to rank as #1 on Google for the keyword ‘Customer Experience Podcast’. Polymash helped me get there within a few months!"
This is high level info, loving it!
I contacted Juergen through the website and took him up on his offer of a free podcast training session through Zoom. He was very generous with his time, and gave me tons of great tips and ideas on how to improve my show. I am now going through each episode and taking notes on ways I can improve my podcast. This is high level info, loving it
Do. Not. Miss. This!
Juergen radiates integrity, and is full of invaluable insight, expertise and inspiration. He is the real deal, and I am beyond grateful I found his work. I just launched my podcast with his help. I just hit New and Noteworthy, and I plan to continue following his guidance and relying on his skill. It is rare to find a teacher and guide of his caliber. Do yourself a favor--Do. Not. Miss.This!
How To Promote Your Podcast: The basics of promoting your podcast, 50+ tactics explained
The Podcasting Resources Guide: An expert guide on how to grow your podcast audience, email list and web presence with podcasting specific SEO & marketing
The Podcast Marketing Bible: An expert guide on how to grow your podcast audience, email list and web presence with SEO & marketing
The Podcast Marketing Course: An online course with step by step guides to master Podcast SEO & Marketing
Juergen Berkessel
Co-Founder of Polymash
About the Host & Creator of the Podcast Growth System
My entrepreneurial journey started in 2010, when I left my corporate job.
After years of having created and managed enterprise software systems, I started a Marketing Agency that published iOS and Android apps - before discovering my passion: Helping businesses, entrepreneurs and start-ups grow their online presence through podcasting as content strategy.
Copyright 2023 by Polymash
