Tag Archive for: content syndication

In this episode of our content syndication series we will be focusing on publishing podcasts on content hubs. The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on these content hubs can connect you to new audiences.

But there is also the long-term value of search engine visibility through back-links. And content hubs are great for this too, since they carry high Domain Authority.

We're going to be exploring how to use publishing on content hubs as a way to earn backlinks, earn traffic, and to get your content to be more visible out there. We'll also explore some additional unorthodox channels to publish to. So with that, let's push on with our series on podcast content syndication. And just a reminder, this mini series explains how we do this for our clients as a podcasting agency.

Publishing On Content Hubs Episode Content

Previous Episode Recap

First, let me do just a quick recap of the previous episode on Social Media Channels, like we usually do. In episode three, we covered how we augment our social media publishing with influencer marketing campaigns.

Podcast Show Notes Ditribution On Social Channels, Episode Recap
Podcast Show Notes Distribution On Social Channels, Episode 3 Recap

Sure, you want to publish to your own followers. That's important, but the reason there are benefits for influencer marketing is that this concept reaches beyond our own audience. It has people outside of our existing networks promote and share our episodes and show notes, and that can have a very positive impact on growing our reach. Or that of our clients.

But because of the approval and quality review process that the content goes through in the influencer networks, lightweight show notes of 300-500 words are usually not approved. This, again, served as a reminder that our podcast show notes articles, when treated and created as high quality articles, can play an outsized role in promoting our podcast. So with that said, let's focus today on exploring content hubs.

Content Hubs Overview

Content Hubs Channels
Distributing Podcast Show Notes To Content Hubs And Channels

I'm using the term content hubs a little loosely here. The definition usually goes like this.

A content hub is a destination where website visitors can find branded, curated, social media user generated, or any type of content related to a topic.

I’m not bound by this definition, at least not in the way we utilize these for our clients. The benefits of that is that a lot of content hubs can have millions of existing visitors. Also, the links from these sites are very valuable. It's both about traffic, as well as earning backlinks. Let's have a closer look .

Publishing on the Medium Content Hub

First up is Medium and that's perhaps one of the best known content hubs. I like to think of Medium as a content hub for thought leadership and writers on a whole range of topics, and Medium has over a hundred million readers built into the platform.

Medium is a popular content hub platform
Medium is a popular content hub platform with 100M readers

It's sort of like having a long-form social media platform for writers and thought leaders and your content can be discovered there. In fact, Medium may choose to promote your content amongst their followers, if it's good enough.

We have an ulterior SEO motive in publishing to Medium as one of our content hubs.

A backlink from Medium is super valuable. The platform has an unbelievable domain authority of 95. You can of course publish there manually, without any content syndication platform. But just a reminder, what we are talking about in this content series is how we use our content syndication platform, StoryChief, to publish to all of these places in a way that can be automated and scheduled. More on that in an upcoming episode.

What else we love about Medium

But earning these backlinks and publishing on Medium can have a really beneficial result. We love

  • The fact that we can automate and schedule ahead of time
  • We can get our podcast show notes seen on this platform, potentially by large audience
  • That we get to attract thought leadership followers on Medium

So not only can you get valuable backlinks, but you might well get a good amount of traffic as well.

Publishing on Blogger

Next up is Blogger. Now, Blogger is a free blog you can simply sign up for. It's owned by Google. And because Blogger is the very first stop for many new bloggers. It's also among one of the largest blogging networks in the world.

The millions of blogs already created in Blogger are all linked to each other, and that works because of how Google has integrated their search features into the site.

There are built-in suggestions for other related Blogger sites. So when you stand up a blog on Blogger, there's a good chance that you see related ones or that people can discover you because your subject matter is relevant to them. That can increase your exposure by directly connecting you with other existing blogs and their readers.

And of course, again, this is not the reason that we set up accounts for our podcast clients there. We do this not only for the traffic, but primarily we do it for the site rank, and backlink from Blogger is a natural plus for content syndication.

And since Blogger, like YouTube, is owned by Google, the conspiracy minded SEOs among us speculate that there are ranking advantages in being on any one of the Google owned platforms, and Blogger is one of those. Just saying…

Content Syndication on the Ghost Platform

Now, moving onto Ghost. Ghost is a super interesting case when it comes to content hubs. It's a more recent and modern CMS or content management platform, and in a way can be thought of as a website builder.

And while it's not free, it is affordable, and it has lots of capabilities. They include monetization, email list building, creating an attractive high performing site. Here's their value proposition:

“Build a website, publish posts, send newsletters, grow an audience, sell premium subscriptions, create a sustainable business around your creative work.”

It's so easy to use that I'm able to create a terrific looking site in a few hours and start republishing existing content to it.

What I love specifically about Ghost is that it connects seamlessly to our content syndication platform, StoryChief. You can go back to episode two where we started to talk about the timing of how we release our show notes and trickle those out over a number of weeks and why we use this internally.

Some Ghost use cases

If you don't currently have a podcast website or a content management system based blog, you could do worse. Now, I realize there are a lot of easy to use podcasts website builders emerging, and those certainly are tempting. But from a syndication perspective, none of them can connect with StoryChief, our primary content syndication platform. And because we do this for clients, efficiency is a must for us, and therefore we focus on platforms that can connect to it. And this is a really a terrific blog site.

Here is another use case: We have clients who need only a minimal business website. Like those on Squarespace or Wix. But some of these clients needed a syndication capable blog, as well as the ability to publish a podcast newsletter. They also wanted an email capture system for their business. So they are able to use Ghost, and can simply add this as a blog subdomain to their existing static site.

Syndicating Show Notes Via RSS

Many of us podcasters think of RSS only in terms of being associated with our podcast audio episode feeds. But there are also benefits to using RSS feeds for your show notes and articles.

In this series we are focused on platforms that our content syndication systems can published to automatically. This means that we don't mess about with platforms that require manual processes or copy paste publishing.

But if you're a do-it-yourself podcast host, there are additional platforms out there you might consider. Substack, for example, is a popular way to run a newsletter. You might also have seen people publish on Paper.li or Scoop.it. That's where having the ability to just publish your content via RSS feeds is useful, because you might be able to identify other platforms that can listen to that show notes article RSS feed of yours. And that's where being able to publish by RSS feed adds enormous flexibility to distribute your show notes.

Having a platform that can publish not to one, but multiple RSS feeds then means that you can connect those RSS feeds to those client platforms like Paper.li or Scoop.it or other platforms. That's why we love StoryChief because it allows us to manage and maintain multiple outbound RSS feeds to distribute our show notes or, in this case, the show notes for our clients.

Publishing Show Notes To Google My Business

Google My Business as one of the content hubs to publish to might be meaningful for businesses with a local presence. We publish all of our show notes to Google My Business as a platform. People checking out Polymash on the internet are likely to come across our podcast there.

This is really great for real estate, financial advisors, and really anyone who's able to set up a local Google My Business page.

If you have the ability, by all means, why not publish your content there? I do that for every episode that we release.

Email Marketing Through Show Notes Episode Notifications

To me, a true subscriber of a podcast is someone who's on my email list. It's not someone who's anonymous.

Photographer: Stephen Phillips – Hostreviews.co.uk | Source: Unsplash

If someone listens to our podcast on Apple or Spotify or any other platforms, I'll at best get some light weight analytics from my podcast hosts, but I have no true insight around which content repeat listeners like the most, or even if they're truly listen. I mean, myself download dozens of podcast episodes every day. That happens automatically through my listening apps, but I only listen to a few.

All podcast analytics see is that somebody downloaded the episode. I really don't know that much more about their behavior, where else they went on my website.

Fortunately the industry is improving standards for podcast analytics.

But what I'm getting at is that a podcast listener who remains anonymous for me is not nearly as valuable as someone who's joined my email list.

I would gladly trade a thousand anonymous Apple Podcast subscribers for a hundred listeners who've actually joined my email list, who I can better understand and with whom I can build a relationship going forward.

Episode notifications of your show notes and sending that out to your email followers is a really powerful reminder that, hey, you've published a new episode. It's way more powerful than just relying on the assumption that because listeners subscribed to your podcast, they're going to listen to every episode. Being able to send them an email reminder is powerful.

Here then are some of the platforms involved in our automation approach for this.

RSS Triggered Emails On Active Campaign

Our own marketing automation engine is ActiveCampaign, and it does a good job of automating RSS triggered episode notifications that go out to Polymash subscribers. Again, I'm looking for optimization and optimization and saving time. I don't want to go and have to manually create and schedule newsletters every week. I want this to be on autopilot, and many of our clients want that too. ActiveCampaign is one of the email platforms that does this relatively well.

Again, the scheduling hub for this is our content syndication platform StoryChief. We set up a special RSS feed just for ActiveCampaign. ActiveCampaign listens to any new episodes appearing in that feed. It then it publishes specially formatted emails to my email list. If you are a subscriber, you may have seen these. If not, please consider subscribing on podcastingstrategy.com. Basically, any new episodes are published to this feed, ActiveCampaign listens and sends out an automated email to my list

Email Marketing Options With Ghost

Moving on, here again Ghost is an interesting case. Some of our clients use this platform for sending email newsletters.

It sends gorgeous looking email newsletters, we thing the formatting and images look great. It's a little more attractive, in my opinion, than ActiveCampaign, MailChimp, or some of the other choices out there. Plus, it handles the subscription process and can build an email list and can even service a premium paid subscription model. You could have a scenario in which you have a private podcast feed and you want to be able to send episode notifications to subscribers only, and they can certainly do that. They can even handle the subscription process and the monetization aspect of it, so that's why we kind of like Ghost as an alternative platform.

Automating Email Notifications With MailChimp

A more pedestrian example might be MailChimp. But what I've always appreciated about MailChimp is that it has one of the best RSS triggered newsletter design interfaces.

If you don't particularly like the way RSS content is formatted in ActiveCampaign emails. But with Mailchimp you have some design flexibility. You can determine typography, how big the images are, whether they're on the right, the left, or centered and spanning the whole email. You do not get this choice on Active Campaign, where it looks OK, but you cannot customize the look and feel much. Mailchimp RSS emails, to me, look a lot better than on any other platforms, pretty much.

You do need a paid plan for this on MailChimp, because the free MailChimp plans don't include RSS feed automation.

Summing up, basically all of these systems use the RSS show notes article feeds as the trigger. This means that any RSS capable email system can be used. There are hundreds of email providers out there and you might already have one. But a good question to ask your provider would be “Does your system have some RSS feed automation and customization capabilities built in?”

Publishing to e-Commerce Hubs

e-Commerce Platforms as Content Hubs
e-Commerce Platforms as Content Hubs

The next idea is somewhat rare, but many podcasters have Shopify driven stores. Here we're talking about publishing to e-commerce hubs as another sort of content hub, if you will. A lot of podcasters have a Shopify store to offer swag and branded gear.

And what many of us don't realize is that one can publish content there. Why not also distribute your show notes there? Again, the expectation isn't that this will generate a lot of traffic, but earning a backlink from a 95 domain authority Shopify domain is nonetheless very valuable.

Preview: What's Next

Next time, we dive into publishing a podcast to video channels, and what role your show notes and articles then play in those scenarios.

Content Hubs Episode Links And Resources

Your podcast episode audio is widely distributed to podcast listening platforms on day one. But this might not be a good idea when it comes to syndicating your podcast show notes. Learn why timing is key, and how drip feeding your show notes content over a few weeks, to multiple websites, can improve the visibility of your show.

The timing in which you publish your show notes to different websites can be very important. You want the timing of the release of your show note content to send Google steady ranking signals over a period of time. The increased rank this produces will improve the visibility of your show in the Google Search Result Pages (SERPs).

Let's continue our series on podcast content syndication as a method for podcast and website growth. Today, we'll explore why drip syndication and the timing of it is key when distributing podcast show notes.

Why Timing Is Key — Table Of Contents

Quick Podcast Content Syndication Recap

So let's get started with a quick recap of content syndication and how it works and what we talked about the last time, how ranking factors are influencing podcasts and website growth, including domain authority.

Ranking factors explained
Google ranking factors primer

We talked about the importance of incoming links and also how long form episode show notes content, when SEO optimized, is a contributing factor. Finally we covered engagement on your website and social media signals. All of those are factors where content syndication for podcast show notes, articles, contributes and basically improves them by building back links and sending those social signals to Google.

Distributing Show Notes As Widely As Possible

We'll go in a little bit more detail today, but basically the idea is, is that we want to widely distribute the podcast, show notes articles, not only to your own websites, but onto content hubs and other network related sites, as well as through referral and social marketing.

Timing is key when distributing your show notes as widely as possible
Distributing your show notes as widely as possible is important for building backlinks & traffic

What we're trying to do is to basically build a series of back links by distributing these show notes widely. So it's not just about the traffic, it's about creating a number of incoming links that Google recognizes in importance of pointing to your website. So what we're trying to achieve in the end, is to identify as many places as possible to syndicate your show note articles, kind of like what's happening with your podcast audio already.

Platforms supported include all modern CMS based websites

We support all of the primary modern content management systems or CMS based websites.

Our content syndication process supports all modern CMS systems
Podcast content syndication works on most modern CMS platforms

Of course, WordPress is one of the most popular ones, but we also support modern platforms like Webflow, for example.

Ghost is an interesting platform because Ghost also has a newsletter and email syndication platform built in. But even if you don't use it for that, it can be very good just as an additional affordable platform to publish on. William is the free blog with a high domain authority that you get back links from that is built into StoryChief, which is our content syndication platform. We will cover that in greater detail in an upcoming episode. Also, we can publish to custom websites and Drupal, Joomla, Fork, Craft CMS as well as HubSpot. So these are all destinations in a multichannel strategy that we can publish to.

So the more sites that you can publish to the better.

Additional sites and channels are always welcome. Keeping in mind that this is done in a way to avoid any duplicate content penalties from Google.

Avoiding Duplicate Content Penalties

For those of you familiar with SEO, there's a technical term called “Canonical Links or Tags”. All of the articles that are getting published to other sites basically point the rank that Google attributes to your primary website to your business website. So the more sites, then, the better. There's no concern about having any duplicate content penalties.

The Role of SEO Optimized Show Notes Articles

What we're publishing, just as a reminder, are your podcast episode in the form of SEO optimized show notes articles. We're going to show a couple of examples in the future, but they basically are augmented show notes based on a transcript, but not where the transcript is pasted in on the bottom. Instead, what we do is add and augment this with headings, subheadings, images, quotables, pull quotes, and a number of other things that make it appear to Google like these are authority, high quality articles, and they usually are because they're based on the conversation and the topic that you and your guests or you in a solo episode covered.

The only platforms that we cannot support with this system are closed ecosystems like Squarespace and Wix, because these aren't true content management platforms that accept publishing from third parties.

Why Staggered Timing Is Key To Success When It Comes To Google Rank

With that said though, what I want to focus on in this episode is the fact that dripped released timing is key, when syndicating episode articles. So I wanted to explain why and how this works. So basically what we are trying to achieve is to drip the syndicated content to multiple teams candles, but not all at once.

Staggered Timing Is Key
Staggered Timing Is Key

So we don't publish everything on day one to 30 or 40 websites, or 10 or 15 websites, we're trying to drip this out over a period of time. Now you may ask why, and there's a good reason for that. On the first day we published to the primary website, and then this is an example of schedule. We customize these schedules depending on what platforms our clients are interested in or already have. But let's assume that on the primary website, that's the first place that we publish. But on day two, we publish on the William blog. As I mentioned, that is the blog that you get that has a high authority, produces a higher domain authority back link, and it sends that signal to Google and Google says,

"Ah, look, there's this article, must be important because someone’s linking to it already."

How Google passes backlink rank to your site

It passes that rank along to your primary website and that process repeats itself. So if you have a secondary site, if you have a partner site, if you even have a site where you can deploy the content in a way that's not necessarily visible on the homepage or even the navigation, it still helps you because it earns you a backlink from Google.

Many people have more than one website. Some have a business website and a separate one for their podcast, and maybe even a private or personal blog. The more the better.

The syndication process then continues through referral marketing. For example, if you get your podcast guests to link to you from an article on their own website that produces another incoming link. We also feature something called “Ambassador Networks” of people who have agreed to share your content, something we explored in previous blogs.

We may also publish to some content hubs and networks, like for example, on a Blogger and Medium account. Again, a week later or so you're starting to see regular signals to Google that wind up accumulating, and that illustrate to Google that this is an authority article that you have just launched.

So a week or two later, we might publish to Ghost, we might publish to Medium, a huge content hub with a large existing readership. Here, for exmple, is a link to our own Medium presence.

Social signals contribute as well

And while this is going on, there are also continuous social signals being sent, because our content syndication process also publishes to Instagram and LinkedIn profiles, and pages and Facebook groups and Twitter and so forth. So these social signals of your content being shared contribute as well. They're not quite as important to Google, in Google's parlance as direct incoming links from high domain authority sites, but they do matter.

The point is, a constant drip feed of incoming links basically contribute to delivering the results in weeks, not months or even years. So content published can show up on page one and we often see results after only a few days or weeks.

It's about more than traffic, it's about SERP visibility

So that is why we are following this concept, and that is why your overall website, your overall podcast, the visibility and traffic as well, this isn't all about traffic. I don't really care whether there's a lot of traffic coming in from some of these sources. What's important is that it's coming in, are these ranking signals. So that's basically today's episode.

Coming Up Next

Up next will be how content syndication works on social media and through influencer marketing.

Where To Join Us

In the meantime, please follow the Podcast Growth channel if you're watching this on YouTube, follow us on Facebook @Polymash, on Instagram, we are at @Polymashdesign.

If you have any questions, please leave a comment below, or join our Facebook Podcast Marketing Group. See you next time.

Adding your podcast on YouTube means putting your show where your audience will easily access it. Did you know that YouTube is the second largest search engine on the internet? According to Internet Live Stats, Google processes over 40,000 search queries every second on average. And if Google is the Queen, then YouTube is the princess as it receives over 3 billion searches a month.

Leveraging multiple platforms has been proven to exponentially grow your show, and YouTube is one of the best platforms to do this.

In fact, Westwood One’s Fall 2020 Study showed that YouTube is increasingly gaining popularity among most podcast listeners!

Source: Westwood One's Podcast Download – Fall 2020 Report.

But the idea of publishing a video podcast on YouTube can be intimidating. So, how can you effectively podcast on YouTube without missing out on the fun? Read on to find out more!

How To Podcast On YouTube — Table of Contents

Why Should You Consider Adding Your Podcast to YouTube

Consider podcasting on YouTube
Podcasting On YouTube — Photographer: Alexander Shatov | Source: Unsplash

In addition to having tons of people regularly consuming your content, the following are additional benefits of repurposing your content and Uploading it on YouTube:

Tap into a massive and easily accessible audience

Take advantage of the massive traffic that YouTube receives on a daily basis. A lot of people that consume YouTube content do so mainly because that’s what they are familiar with, and they have no reason to try other platforms. Besides, with the pandemic and all, there has been more acceptance of YouTube podcasting as more and more people are waking up to the fact that video podcasts can actually be interesting.

Increase engagement with your audience

Given that audio podcasts are a one-way conversation, the easiest way to interact with your audience is through the comments section on YouTube. Not only will your listeners feel heard, but also get a chance to provide feedback as they consume your content.

A deeper level of connection

Video podcasts on YouTube give your listeners a chance to have a sneak peek of your recording environment. Unlike the "2 talking heads" video concepts that were poo-pooed as not really interesting, YouTube podcasting, if done right can be really interesting. With the Formula One podcasts, for example, I love seeing the living rooms and facial interactions of the hosts and guests, with occasional cat antics going on in the background :).

Multiple ways to grow an audience

The best part about YouTube podcasting (or PodTubing as sometimes referred to by our friends at PodFest), is that one can grow their YouTube channel alongside their audio-only podcast. This gives you an opportunity to repurpose your content for multiple platforms, hence greater visibility.

YouTube analytical tools

YouTube provides analytical data such as how long your audience watches your content, who is listening, and how they found you. Most of these details cannot be accessed on your audio players. Such information is critical in determining the kind of content that your listeners enjoy.

Five Ways To Podcast On YouTube

So, now that you know why it is important to podcast on YouTube, how can you optimally do it? There are five ways to create videos for your podcast:

1.) Record a video as you record the audio:

This can be done by strategically setting up your camera to record your performance. Not only will this help you create more engaging content, but also help you save time. The best part about video podcasts is that they require minimum editing. I recommend using tools and equipment that are easily accessible to avoid breaking the bank.

Avoiding The Pro Gear Vortex, Photographer: Alexander Dummer | Source: Unsplash

2.) Make a presentation into your webcam

This method gives you an opportunity to demonstrate using charts, diagrams, and articles as you record. Be aware that the more visual you are when recording video, the more the pure audio only listeners can feel “left out”. So a good practice is to communicate with your audio only audience, describe, acknowledge or even celebrate the video component.

A fringe benefit: With visual content, it becomes easier to invite listeners to visit your website or YouTube channel. Curiosity and good calls to action will help with this.

3.) Live-streaming:

Consider Livestreaming, Photographer: Sticker Mule | Source: Unsplash

There is a massive benefit that comes with live streaming – a loyal audience. While podcasts are known to be available on-demand, getting an audience that turns up every week for your live stream means you already have an audience you can rely on to promote what you do. Given that live streams are usually unedited, they may not be the top choice for perfectionists that prefer polished content. A lot of preparation is also required.

4.) Record yourself and your guest as you talk:

If you are conducting your interview through a platform such as Zoom or Google hangouts, simply record a split-screen of you interviewing your guest. This is pretty easy, and also requires minimal editing. Excessive editing that is easily noticeable by your audience will leave them wondering what it is that you took out.

5.) Convert your audio recordings into MP4:

This can be done using a tool such as Headliner or Wavve and only takes a few minutes.

Extra credit for reading this: “Podcast Audiogram Alternatives For Promotion and Visual Storytelling” is our article covering tools that allow you to create far more interesting content from your audio alone, without

What You Need to Record a Video Podcast

If you have been in the audio podcasting space for a while, you probably know about audio recording and the kind of microphones required. However, for video podcasts, one can get away with anything from recording on their phone, laptop, or a digital camera.

Podcast On YouTube Starter Kit

We have created some starter kits on our Podcasting Resources Guide sister site to get going with.

Really all you need at first are a decent web cam, microphone and lights, and all of this can be super affordable before you start getting attracted to the more expensive gear.

When it comes to video podcasts, lighting is usually the biggest concern. Of course as a podcaster you already care about audio quality, so it is important to ensure that your lighting is good and that both you and your guest can clearly be seen.

The biggest takeaway here is to embrace gear that simplifies the whole process, such as affordable webcams, LED lights or desk-clamp light stands.

While pro-level tools may seem tempting, they can slow you down.

Equipment such as green screens, live switchers, and high-end mirrorless cameras come with an added complexity that anyone that’s just starting out should avoid. Just get started the most simple way possible, and leave yourself room for improvement.

Tools to Make Video or Live-streaming Easy (While looking professional)

The fastest way to create a video podcast is by using the equipment you already have. To further enhance your video podcasting experience, the following recommendations will come in handy:

Recording/Livestreaming Platforms

  • Riverside This is a “double-ender” recording tool that records the participants' audio locally on their computers. This means that your recordings won't be affected even when the wi-fi gremlins strike. The best part about Riverside is that it has the capacity to record both audio and video on separate tracks.
  • Squadcast – This is a recording platform that has guaranteed superior quality audio and high-definition video. What’s more, Squadcast also has an added post-production collaboration service that allows for the production of multiple shows at the same time.
  • Restream.io and StreamYard are our top picks for streaming. While Restream is known for its ability to allow users to broadcast to over 30 social networks at the same time, StreamYrad allows users to share screens, engage with their audience and simply discuss anything.

Video Editing Tools

  • Camtasia – while not as robust as other video editing software, Camtasia is an excellent choice for beginners who are just dipping their toes into the video editing space. However, its screen recording capabilities are unrivaled and one of the best in the market. What’s more, Camtasia works on both PC and Mac, and one can easily hire help from freelancing sites such as Upwork and Fiverr.
  • Screenflow – This is one of the easiest video editors that exists for Mac computers. It’s known for its templating and automation options that save a lot of production time.

Outsourcing / Getting Help

Well, while this is not one of the tools that one can use to podcast on YouTube, it is definitely an option to consider.

  • When it comes to video podcasting, you’ll realize that a lot of time and effort goes into producing professionally-looking content.
  • If you have the resources, consider outsourcing the tasks you don’t enjoy doing or aren’t familiar with and focus on providing the content itself.

A majority of our clients that have video podcasts have greatly benefited from our Youtube Video Production Done For Your Podcast services. If you are just getting started, I’d highly recommend that you check out this service.

Frequently Asked Questions (FAQ)

Q1. Does podcasting on YouTube contribute to SEO?

  • Yes, it does! Optimizing your topics and episode titles for the search engines by using low competition key phrases is one of the best ways to ensure your show ranks on YouTube.

Q2. Can one podcast on YouTube without video?

  • Yes, you can. As mentioned earlier, one of the ways through which one can create video content on YouTube is by transforming the audio recordings into audiograms. Be sure to have details of your show, your guest, and the title being discussed indicated on the episode graphics.
  • But, consider that if you are video recording guest interviews, you might as well use the footage!

Q3. Can you make a living off of video podcasts?

  • Yes, you can! By selling ad spots, participating in advertisements, offering subscriptions and crowdfunding are some of the ways through which video podcasters are earning on YouTube.

Over to You…

Beginning the podcasting journey on YouTube can seem difficult at first, but is extremely fulfilling once you start building a loyal following. As with any venture, it is important that you invest in the right tools and equipment and thoroughly prepare for the interviews.

If you are already creating content for your audio podcast, consider adding the video element. This can be as simple as an audiogram or as advanced as a full-scale recording of both you and your guest. Be consistent in putting your content out there and watch new listeners discover your content and fall in love with it!