Are Your Ready For A Podcast Website Upgrade?
A pretty theme is not enough.
You need more than just a pretty podcast website or page, you need an impactful home for your podcast.
And by "impactful" we don't mean "pretty or cool looking", we mean "effective & highly converting", so your anonymous listeners & visitors become subscribers to your show as well as to your email list.
We create great looking and highly converting set of podcast pages on your existing site, showing off your latest episodes and growing your email list of people subscribing to your episode notifications via email.
Rely on us as experts in creating a podcast home that covers all the bases and builds your email list.
Who This Is For
This is ideal for people who do not want to build an entirely new site for their show, but would prefer to integrate their show home page into their existing site.
Currently we support WordPress based sites.
The Upside Down Podcast Website Design Pattern
We've published what has become a popular design pattern for highly converting podcast websites. This is based on our experience as UX designers, podcasters and conversion-oriented marketers. Here is the video walk through about this podcast website design pattern. To check out the full post on this, click here or the button below the video.
This video walk through outlines a highly converting podcast website design pattern called “The Upside Down Podcast Home Page” – optimized to create a guided experience for your site visitors, and to encourage them to subscribe to your podcast via email.
Basic Plan - benefits and what you will get
We upgrade your existing podcast website with a new list building framework, and we custom design your podcast homepage for converting listeners and site visitors into email subscribers.
Conversion Optimized for Subscriptions & List Building
We are experts at conversion optimization, and this means growing your email list and turning listeners into subscribers.
Attractive Modern Design
Displaying an attractive podcast home page and a grid of your episodes is a critical design element that not all website themes are good at. We fix this.
Podcast Mission & Branding
We highlight your podcast's mission, value proposition and listener benefits as well as match your site or podcast branding "look and feel.".
Lead Generation Framework
We include access to a premium lead generation framework and landing page builder. You'll be able to use across the rest of your site..
Multiple Design Calls
We view these projects as a collaboration, and are happy to jump on Zoom or Skype to screen-share design progress and ideas anytime you like..
We include both podcast home pages, as well as email capture and integration with your existing email service provider. We support over 30+ Email Service Providers. Click here for the full list.
Full Plan - benefits and what you will get
All basic podcast website upgrade features, PLUS the design of a custom email list building funnel, email sequence and PDF based lead-magnet done-for-you. We also implement and optimize email sign ups across your site.
Funnel Design Workshop
We collaborate in a funnel design workshop to create a email list growth campaign, as well as to formulate what lead magnets would work best for your audience.
Lead Magnet Design
We take the funnel design workshop output and collaborate with you to either convert your existing content, or to create new content for a compelling and attractive lead-magnet.
Email Lead Magnet Delivery
We will handle integration with your email service provider and create the email automation required to deliver your lead magnet to your new subscribers
Stand-Alone Landing Pages
We also design a stand-alone landing page as well as thank you page for your new lead magnet. This allows you to run more advanced Facebook and Google ad campaigns optimized for conversions.
We view these projects as a collaboration, and are happy to jump on Zoom or Skype to screen-share design progress and ideas anytime you like.
Home Page and About Page re-design upgrades, with episode grid and lead magnet sections incorporating graphics from the funnel design. Stand alone Lead Magnet landing page and thank you page.
Advanced Plan - benefits and what you will get
All basic and advanced podcast website upgrade features, PLUS the re-design of additional pages for your entire site. We also develop a premium interactive lead magnet funnel for your business, based on "next level" lead magnets such as bots, custom quizzes, email or video courses.
Re-Design Upgrade For Your Site
We upgrade additional pages across your website to a modern aesthetic, while at the same time focusing on list building and conversion for your business.
Interactive Lead Magnet
We collaborate with you to create an interactive and more advanced form of lead magnet funnel, such as a quiz, email course or video sequence.
One of the more popular lead magnets we implement on this plan is an automated chat bot on your site, which not only serves your visitors, but also has the benefit of segmenting your audience and providing insights in to site behaviors and preferences..
Email Nurture Sequence
We collaborate with you to implement the most effective welcome campaign to engage your new followers and introduce them to your best content.
We provide advanced reporting on the performance of your site as well as the SEO progress of keywords as you are starting to appear in the search results.
Site Visitor Behavior Heatmaps
Knowing how your visitors interact with your site is key, and we install an advanced click tracking and heatmap generation system, free for 1 year.
Plan Evaluation - feature comparison
Podcast Homepage Installed On Your Existing Site & Optimized For Converting Listeners to Email List Subscribers
2 Monthly Payments of
All Basic Features, PLUS Custom Funnel, Leadmagnet And Lead Capture Implementation
2 Monthly Payments of
All Basic & Full Plan Features, PLUS Lead Generating Quiz or
Video Course Design
3 Monthly Payments of
What we need from you
Access to your existing WordPress site
A DropBox account (we will invite you to our shared space)
Current websites and branding graphics
Podcast strategy planning documents (see our strategy workshops)
Any other pre-call information
FAQ - frequently asked questions
What happens after I purchase?
It’s pretty simple, after you purchase you will receive a brief questionnaire. Here you will provide additional info needed to get started. We will then schedule a kick-off video conference call at your convenience.
After this we will share a Drop Box link and Trello board with you where we will store and share common design and branding assets.
I already have a site, should I build a new site for my podcast?
In most cases the answer is no.
From an SEO and Google Domain Authority perspective, your existing site will rank better on Google, helping your show and episode posts to be discovered and indexed in the search engines.
If you set up a brand new website, it will start its life with a low Domain Authority (DA), and it will take much longer for it to rise on Google than an existing site.
If you have a separate domain for your podcast (mypodcast.com) - we will show you how to redirect this to your existing podcast pages on your existing site.
How much time will it take?
Building your show pages is a collaboration, so how fast we can work together depends on a number of factors. We will take care of the design and technical requirements, but you will still be responsible for some of the content and copywriting.
On our end, typically we can get all show pages launched within one or two weeks.
Are there any pre-requisites?
No, with the exception of the fact that your website must be hosted on WordPress. WordPress is by far the most popular website platform, and we find most of our clients benefit from it being future proof and well supported.
We also suggest that you take advantage of our podcast strategy workshop to maximize your show launch.
100% MONEY BACK GUARANTEE
We know you are going to get tremendous value out of this engagement, so if for any reason you are dissatisfied after our initial session, we will cheerfully refund your money.
Let's build your podcast home