A Quick Video Sequence
Hi all, I am making this content available as a series of videos I recorded on my livestream. The content is from a workshop I was fortunate to be able to present in person at PodFest Expo in early 2020, before the Corona Virus struck.
About the Content
Podcasting has become highly competitive. Major players are entering the space. A lot of celebrities and marketing powerhouses with lots of money to spend on advertising and PR are launching podcasts. Ad money is flowing into the industry and crowding out awareness of the smaller podcasters. And while there are a lot more podcasts and episodes available, listener growth has been only 5%.
So how can you make your show grow? Paid ads are expensive. Can you afford to compete with celebrities and big brands? The answer is yes, you can compete, but on a different playing field: SEO Based Content Marketing & Google Search!