The Podcast Marketing Blog

Our podcast marketing blog focuses on podcasting as content strategy for solopreneurs, authors, speakers and businesses. We have been writing about podcasting since 2014, and are passionate about providing podcasting resources, best marketing practices and podcast growth tactics for newbies and veteran podcasters alike.

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Juergen Berkessel

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Reflecting on my past life as a commercial photographer, when bulky cameras were the tools of my trade, I marvel at today's reality, where AI can create images without a ...

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Is a No-Equipment Podcast Feasible with Synthetic Voice Technology?

The introduction of Google's Search Generative Experience (SGE) heralds a significant shift in search engine behavior. This will profoundly impact independent podcasters who rely on search engine optimization (SEO) to ...

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The Podcaster’s Survival Guide to Generative Search: Adapting to Google’s AI Revolution

In a recent episode of our “Podcasting Resources Guide” podcast we cover the benefits of using press releases for promoting and marketing a podcast. We explore the important elements to ...

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Effective Press Releases for Podcast Promotion: Insider Tips

In today's episode of the Podcasting Resources Guide, we continue with part 2 of our series on "The Digital Presence Spectrum." This spectrum consists of three stages: Building an Audience, ...

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Transitioning from Building an Audience to Building Your Platform

We here at Polymash have come up with this cool concept called "The Digital Presence Spectrum". Well, we think it’s cool. Not only cool, but useful in helping our clients, ...

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The Digital Presence Spectrum — Using Medium and Substack

In today's digital landscape, the rise of podcasting has been monumental. As streamers, podcasters, and creators strive to up their game, it all boils down to one primary ingredient: sound ...

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Rode’s Magnificent Trilogy: Rodecaster Podcast Mixer Comparison

Drum roll, please! We're proud to introduce our latest addition – the Podcasting Resources Guide Companion Podcast. And here's the fun bit. Polly, Polymash’s lovable AI powered host, will be ...

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Announcing the AI Hosted Podcasting Resources Guide Podcast

In today’s rapidly growing digital landscape, podcast advertising has become a powerful medium for businesses to extend their reach and increase their revenue streams. With the right strategies, podcast advertising ...

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Maximizing Podcast Advertising: Revenue and Reach Strategies

If you are like most podcasters, you will have asked yourself how to make your podcast stand out. But without resorting to plastering paid ads everywhere or barraging people with ...

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Free SEO for Podcasts Email Course

In today's digital world, podcasting offers a unique way to connect with audiences, build relationships, and establish a strong online presence. However, many new creators tend to focus too heavily ...

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The Podcast Monetization Trap: Why New Podcasters Should Shift Focus Away from Immediate Monetization

If you’re passionate about podcasting and want to learn how to be successful, this episode with Alex Sanfilippo is a must-listen! He discusses his journey as a serial entrepreneur in ...

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How Alex Sanfilippo is Helping Podcasters Succeed

Podcasts have been growing in popularity. Are we past peak podcasting yet? It seems every celebrity has a podcast these days. For celebrities, podcast marketing is easy, since they have ...

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How to Promote A Podcast: 10 Podcast Marketing Strategies