Tag Archive for: YouTube

Adding your podcast on YouTube means putting your show where your audience will easily access it. Did you know that YouTube is the second largest search engine on the internet? According to Internet Live Stats, Google processes over 40,000 search queries every second on average. And if Google is the Queen, then YouTube is the princess as it receives over 3 billion searches a month.

Leveraging multiple platforms has been proven to exponentially grow your show, and YouTube is one of the best platforms to do this.

In fact, Westwood One’s Fall 2020 Study showed that YouTube is increasingly gaining popularity among most podcast listeners!

Source: Westwood One's Podcast Download – Fall 2020 Report.

But the idea of publishing a video podcast on YouTube can be intimidating. So, how can you effectively podcast on YouTube without missing out on the fun? Read on to find out more!

How To Podcast On YouTube — Table of Contents

Why Should You Consider Adding Your Podcast to YouTube

Consider podcasting on YouTube
Podcasting On YouTube — Photographer: Alexander Shatov | Source: Unsplash

In addition to having tons of people regularly consuming your content, the following are additional benefits of repurposing your content and Uploading it on YouTube:

Tap into a massive and easily accessible audience

Take advantage of the massive traffic that YouTube receives on a daily basis. A lot of people that consume YouTube content do so mainly because that’s what they are familiar with, and they have no reason to try other platforms. Besides, with the pandemic and all, there has been more acceptance of YouTube podcasting as more and more people are waking up to the fact that video podcasts can actually be interesting.

Increase engagement with your audience

Given that audio podcasts are a one-way conversation, the easiest way to interact with your audience is through the comments section on YouTube. Not only will your listeners feel heard, but also get a chance to provide feedback as they consume your content.

A deeper level of connection

Video podcasts on YouTube give your listeners a chance to have a sneak peek of your recording environment. Unlike the "2 talking heads" video concepts that were poo-pooed as not really interesting, YouTube podcasting, if done right can be really interesting. With the Formula One podcasts, for example, I love seeing the living rooms and facial interactions of the hosts and guests, with occasional cat antics going on in the background :).

Multiple ways to grow an audience

The best part about YouTube podcasting (or PodTubing as sometimes referred to by our friends at PodFest), is that one can grow their YouTube channel alongside their audio-only podcast. This gives you an opportunity to repurpose your content for multiple platforms, hence greater visibility.

YouTube analytical tools

YouTube provides analytical data such as how long your audience watches your content, who is listening, and how they found you. Most of these details cannot be accessed on your audio players. Such information is critical in determining the kind of content that your listeners enjoy.

Five Ways To Podcast On YouTube

So, now that you know why it is important to podcast on YouTube, how can you optimally do it? There are five ways to create videos for your podcast:

1.) Record a video as you record the audio:

This can be done by strategically setting up your camera to record your performance. Not only will this help you create more engaging content, but also help you save time. The best part about video podcasts is that they require minimum editing. I recommend using tools and equipment that are easily accessible to avoid breaking the bank.

Avoiding The Pro Gear Vortex, Photographer: Alexander Dummer | Source: Unsplash

2.) Make a presentation into your webcam

This method gives you an opportunity to demonstrate using charts, diagrams, and articles as you record. Be aware that the more visual you are when recording video, the more the pure audio only listeners can feel “left out”. So a good practice is to communicate with your audio only audience, describe, acknowledge or even celebrate the video component.

A fringe benefit: With visual content, it becomes easier to invite listeners to visit your website or YouTube channel. Curiosity and good calls to action will help with this.

3.) Live-streaming:

Consider Livestreaming, Photographer: Sticker Mule | Source: Unsplash

There is a massive benefit that comes with live streaming – a loyal audience. While podcasts are known to be available on-demand, getting an audience that turns up every week for your live stream means you already have an audience you can rely on to promote what you do. Given that live streams are usually unedited, they may not be the top choice for perfectionists that prefer polished content. A lot of preparation is also required.

4.) Record yourself and your guest as you talk:

If you are conducting your interview through a platform such as Zoom or Google hangouts, simply record a split-screen of you interviewing your guest. This is pretty easy, and also requires minimal editing. Excessive editing that is easily noticeable by your audience will leave them wondering what it is that you took out.

5.) Convert your audio recordings into MP4:

This can be done using a tool such as Headliner or Wavve and only takes a few minutes.

Extra credit for reading this: “Podcast Audiogram Alternatives For Promotion and Visual Storytelling” is our article covering tools that allow you to create far more interesting content from your audio alone, without

What You Need to Record a Video Podcast

If you have been in the audio podcasting space for a while, you probably know about audio recording and the kind of microphones required. However, for video podcasts, one can get away with anything from recording on their phone, laptop, or a digital camera.

Podcast On YouTube Starter Kit

We have created some starter kits on our Podcasting Resources Guide sister site to get going with.

Really all you need at first are a decent web cam, microphone and lights, and all of this can be super affordable before you start getting attracted to the more expensive gear.

When it comes to video podcasts, lighting is usually the biggest concern. Of course as a podcaster you already care about audio quality, so it is important to ensure that your lighting is good and that both you and your guest can clearly be seen.

The biggest takeaway here is to embrace gear that simplifies the whole process, such as affordable webcams, LED lights or desk-clamp light stands.

While pro-level tools may seem tempting, they can slow you down.

Equipment such as green screens, live switchers, and high-end mirrorless cameras come with an added complexity that anyone that’s just starting out should avoid. Just get started the most simple way possible, and leave yourself room for improvement.

Tools to Make Video or Live-streaming Easy (While looking professional)

The fastest way to create a video podcast is by using the equipment you already have. To further enhance your video podcasting experience, the following recommendations will come in handy:

Recording/Livestreaming Platforms

  • Riverside This is a “double-ender” recording tool that records the participants' audio locally on their computers. This means that your recordings won't be affected even when the wi-fi gremlins strike. The best part about Riverside is that it has the capacity to record both audio and video on separate tracks.
  • Squadcast – This is a recording platform that has guaranteed superior quality audio and high-definition video. What’s more, Squadcast also has an added post-production collaboration service that allows for the production of multiple shows at the same time.
  • Restream.io and StreamYard are our top picks for streaming. While Restream is known for its ability to allow users to broadcast to over 30 social networks at the same time, StreamYrad allows users to share screens, engage with their audience and simply discuss anything.

Video Editing Tools

  • Camtasia – while not as robust as other video editing software, Camtasia is an excellent choice for beginners who are just dipping their toes into the video editing space. However, its screen recording capabilities are unrivaled and one of the best in the market. What’s more, Camtasia works on both PC and Mac, and one can easily hire help from freelancing sites such as Upwork and Fiverr.
  • Screenflow – This is one of the easiest video editors that exists for Mac computers. It’s known for its templating and automation options that save a lot of production time.

Outsourcing / Getting Help

Well, while this is not one of the tools that one can use to podcast on YouTube, it is definitely an option to consider.

  • When it comes to video podcasting, you’ll realize that a lot of time and effort goes into producing professionally-looking content.
  • If you have the resources, consider outsourcing the tasks you don’t enjoy doing or aren’t familiar with and focus on providing the content itself.

A majority of our clients that have video podcasts have greatly benefited from our Youtube Video Production Done For Your Podcast services. If you are just getting started, I’d highly recommend that you check out this service.

Frequently Asked Questions (FAQ)

Q1. Does podcasting on YouTube contribute to SEO?

  • Yes, it does! Optimizing your topics and episode titles for the search engines by using low competition key phrases is one of the best ways to ensure your show ranks on YouTube.

Q2. Can one podcast on YouTube without video?

  • Yes, you can. As mentioned earlier, one of the ways through which one can create video content on YouTube is by transforming the audio recordings into audiograms. Be sure to have details of your show, your guest, and the title being discussed indicated on the episode graphics.
  • But, consider that if you are video recording guest interviews, you might as well use the footage!

Q3. Can you make a living off of video podcasts?

  • Yes, you can! By selling ad spots, participating in advertisements, offering subscriptions and crowdfunding are some of the ways through which video podcasters are earning on YouTube.

Over to You…

Beginning the podcasting journey on YouTube can seem difficult at first, but is extremely fulfilling once you start building a loyal following. As with any venture, it is important that you invest in the right tools and equipment and thoroughly prepare for the interviews.

If you are already creating content for your audio podcast, consider adding the video element. This can be as simple as an audiogram or as advanced as a full-scale recording of both you and your guest. Be consistent in putting your content out there and watch new listeners discover your content and fall in love with it!

NOTE: What follows is a guest post from Amir Shahzeidi on YouTube For Podcast Promotion – and while we at Polymash may not agree with all the points in this article, we agree with the power of YouTube for creating short native video content for your podcast growth. Here is Amir's article with a lot of insights and tips on how to make this work:

Your podcast is out there. You’ve consistently put in the hours to create amazing episodes to attract more listeners. But something’s amiss… You can’t seem to get any traction. You’re not generating the growth you need. Here’s the thing, building a business and brand today is less about selling and more about showing how you can add value to your audience’s lives.

And that’s probably one of the main reasons why you started your podcast.

Adding value, however, involves more than just creating great content. You need to promote it feverishly to capture the attention and hold the attention of your target audience.

The former, unfortunately, isn’t always the easiest for brands to accomplish. Most brands still believe in building content and hoping their ideal customers will stumble upon it.

That does not make for sound marketing practice or strategy.

Marketing needs to be consistent.

Take the rule of seven, it dictates that customers need to see or hear of you brand seven times before they become a customer. What’s more, with the increase in web content and social media posts produces each day, I’d argue that customers may need more than seven interactions.

So, how do you promote your podcast effectively?

Have you considered YouTube?

Consider using youtube for podcast promotion
Consider using YouTube for podcast promotion – Photographer: Sara Kurfeß | Source: Unsplash

It may seem almost counter-intuitive as an idea, but there’s a lot of logic behind using it as a marketing channel to grow your podcast.

For example, YouTube is still the 2nd largest search engine in the world. It receives 1 billion users each month (that’s almost a 3rd of the internet).

It's also great for reach. More than 70% of YouTube users watch content on mobile devices, making it the perfect platform to engage more people. In fact, today YouTube is available in 80 languages, making it accessible to 95% of the Internet population.

As you can see, you can leverage YouTube. In fact, you could grow your podcast with the help of a YouTube marketing funnel filled with content that attracts and helps convert viewers into subscribers and paying customers.

But can you really promote your podcast on YouTube?

Yes, and I'll show you four ways to do so.

What do the results look like? Here's a snapshot of the first five results for the search term podcast on YouTube:

YouTube For Podcast Promotion Examples

Take a look at the number of views that each podcast has received.

Pretty convincing, right?

Here are four ways to promote your podcast on YouTube:

1. Upload Your Podcast Audio

This is an easy action to take. Simply upload your podcasts to your YouTube channel. Contrary to popular belief, you don’t need to shoot video content to get views.

In the example below, CrypoWZRD shows that it’s possible to build an audience with a simple still image and podcast audio.

2. Create Shorter Videos

Another great way to promote your podcast is by creating a trailer or shorter videos from your material. This gives viewers a taste of what to expect, and if promoted using paid media, you should be able to generate a fair amount of reach, too.

Carrier created a trailer for their podcast that’s both captivating and has generated over 2,300 views.

3. Go Live

Live streaming isn’t limited to social media or special events. It’s also used for podcasts. RachelVlogs hosts a podcast called “All Things Internet.” She shows that it’s possible to live stream your podcast on YouTube, without a sophisticated studio or equipment.

4. Create Video Podcasts

Most podcasts are released as pre-recorded videos, and you should give this option a go. Video podcasts are intimate due to the ability to see the host and guest.

Because they are also pre-recorded, you’re able to edit your footage and include different camera shots and special effects to create a more engaging viewer experience.

Now that you have four ways to market your podcast, let’s take a look at how to make your content stand out on YouTube.

Four Tips on Generating Better Rankings When Using Youtube For Podcast Promotion

Here are four more tips to help you generate better rankings, more views, and subscribers.

Tip #1: Use YouTube SEO

Like Google, YouTube videos and content can also be optimized for search. In fact, when using YouTube for podcast promotion some of the same principles apply and can help you rank your podcast videos higher in search results and get more views on YouTube.

For example, you should be using keywords in video titles. Beyond the obvious benefit of viewer spotting search terms, YouTube will be able to return your podcast as a result.

Be sure to include your keywords in descriptions as well. YouTube sees descriptions as valuable, because, just like Google, YouTube wants to provide users with the best possible results for their searches.

Should you use tags?

The jury is still out on this feature. It appears to be available for a reason, so use them, but only add relevant tags to describe your video.

Brian Dean on video SEO when using YouTube For Podcast Promotion
Brian Dean on video SEO when using YouTube For Podcast Promotion

Tip #2: Design a Captivating Thumbnails

Want to make your content stand out? Here are four tips on designing a thumbnail that will grab attention:

Use Color

The human eye is drawn to color. While it can see 7,000,000 colors, creating a combination that’s attractive is really what will stop viewers from scrolling through their feeds.

When you use color, focus on contrasting complementary colors (colors further away from each other on the color wheel). Doing so will create the right amount of contrast between colors you use and help your content stand out.

Use of color when creating YouTube Thumbnails for podcast promotions
Use of color when creating YouTube Thumbnails for podcast promotions

Add Your Face

People are attracted to faces that show a certain emotion or appear to be communicating a message.

If you’re only uploading audio of your podcast, don’t add a clip of your face. This could be perceived as clickbait and might hurt your brand.

Using Faces when creating YoutTube Video Thumbnails for Podcasts
Using Faces when creating YoutTube Video Thumbnails for Podcasts

Brand Your Content

Building a brand is all about becoming recognizable for what you do. Don’t miss the opportunity to brand your thumbnail with your logo.

Branded content example when using YouTube for podcast growth
Branded content example when using YouTube for podcast growth

Create Interesting Titles

Get creative with your thumbnails by using different copy, but keep it related to your video title. This hack makes your content appear more interesting than using repetitive messaging.

Interesting titles are key when using Youtube for podcast marketing
Interesting titles are key when using Youtube for podcast marketing

Tip #3: Focus on Watch-Time

Watch-time is one of the most important ranking factors YouTube applies. Briggsby conducted a study that showed a correlation between watch-time and rankings. They found that the more watch-time a video receives, the higher it ranks in search. So how do you use this insight when using YouTube for podcast promotion?

Maximizing Watch Time for Youtube Analytics
Image: Briggsby

One of the most effective ways of increasing watch-time is by introducing pattern interrupts. These are ideas that are abruptly introduced to completely change the focus of your listeners.

And they’re effective! Buzzsumo used pattern interrupts to grow its channel by 59% in just 30 days.

Why do pattern interrupts work?

They force listeners to pay attention for longer. By asking a question or painting a picture, you automatically engage your audience.

If they’re paying attention for longer, you’ll be able to increase your watch-time and increase the likelihood of better rankings for your podcast.

Tip #4: Use a Call to Action

You’ve managed to attract new YouTube viewers, but what happens when they are done with your video?

While call to actions are a universal component in marketing, they’re often not allows applied.

Don’t be like other marketers.

Include call to actions at the end of each video you upload to ensure that you grow and retain your audience.

What kind call to actions should you use?

In the YouTube for podcast promotion example below, Tom Ferry uses a video suggestion and a link to his website where you can get show notes and also listen to other podcasts.

Show notes links are important

Ferry also takes advantage of the description section on YouTube. In addition to his brief write-up, he pushes viewers to other links that include the episode’s show notes, various platforms to listen to his podcast, and his social media accounts to connect with him directly.

Ferry also has his own branded website. If you plan on growing your podcast, with the prospect of developing a multimedia platform of your own, you could create a video website.

Everyone knows that YouTubers make money from ads (and some from endorsements), but few know that almost 96.5% of YouTube video creators don’t make enough to rise above the poverty line.

By creating your own platform, you’re able to generate revenue for your brand by selling your podcast and video content directly to your subscribers.

Tom Ferry Example

Conclusion

Podcasts, like all other marketing channels, can only grow if promoted. One of the most interesting ways is to expand your content with video and to use Youtube for podcast promotion. It’s a large platform with over a billion users, making it the perfect place to find your audience. It also affords podcasters the opportunity to promote their content in various ways, making is easier to attract and engage more viewers and turn them into subscribers.

About Our Guest Author Amir Shahzeidi:

Amir Shahzeidi
Amir Shahzeidi

Amir is the digital marketing manager at Uscreen, an all-in-one video monetization and live streaming platform that empowers video entrepreneurs and creators to monetize their content and build thriving businesses around their videos.