Just because you are a solopreneur does not mean you shouldn’t think about digital strategy. Sure, we can design and build web sites, but we also make digital strategy simple to understand, affordable and LOVE helping you grow strategically with free webinars, self-service tutorials, on-line workshops as well as with one-on-one coaching and design engagements.
We’ve helped lots of Solopreneurs build out a great web presence, but it’s never “just about a website”.
“Digital Strategy Informed Web Design” means that we help you make sure that your site is aligned with your brand, is customer centric, clearly communicates your value proposition, is SEO ready, loads blazingly fast, and is optimized to convert traffic into customers.
Increasing traffic to your web site is a strategic undertaking.
We design an approach for you that makes sense of all the dimensions involved, including the best Content Marketing strategies, WordPress Plug-Ins for Search Engine Optimization, Social Media Strategies and many other aspects.
Accelerated personalized Learning
We work with individuals to put together personalized coaching sessions on a range of tech topics: software applications, social media platforms and growth strategies, marketing, usability, web design and many others areas where our expertise can help you accelerate your learning.
Email marketing techniques are still one of the most important legs in most digital marketing strategies.
We help increase sign-up and conversion rates, and ensure the latest content marketing techniques and thinking are integrated into your site design
Launching a new service or product?
Of course, having a great landing page design is a must; But we also help with key ingredients of any product launch strategy, whether it’s producing launch videos, webinars and screen-casts, explainer videos, driving sign-ups to your existing e-Mail lists, engaging customers with a social media strategy or ensuring your web assets transfer well to print media.
We help you create a brand while ensure consistency with both web, print and video assets.
Launching or re-launching a web site is often a good opportunity to create, update or harmonize your branding across web and print media.
We’ve been there ourselves and have had the pleasure of working on and with a range of start-ups in the past few years… Along the way we’ve learned a few fast-paced and lean tricks, and can support your start-up even in its earlier stages:
Gain clarity before building prototypes and MVPs.
In the early stages of a start-up, Lean Canvas and Business Value Proposition Design methods are critical process that allow you to evaluate, design and test assumptions quickly before the real money is spent on designing your solution, web sites or apps. We are expert at conducting such workshops, and can help you gain the needed clarity before building prototypes and MVPs.
Bringing your vision to life with great app and web design.
We’ve supported a number of “mobile first” start-ups, where the initial stages were to design MVP (Minimal Viable Product) Apps or web services. We speak agile, lean, UX and CX, and have been there ourselves.
Find a partner for UX and CX Design.
Start-ups in boot-strap mode often operate with only few employees, so bringing in short term expertise can help. Polymash is expert at conducting collaborative short term design engagements, and this can provide much needed user experience design expertise for critical processes, such as wireframing, customer journey mapping, interaction and user interface design.
Have you received funding yet?
For start-ups in a pre-investment mode, we can help build fully functioning prototypes, hi-fi mockups, x-plainer videos or pitch decks of your solution that attract funding without having to build out the actual solution in its entirety.
If you are a small and growing business, you likely face a rapidly changing digital landscape. We can help you grow your customer base and take advantage of the latest trends in mobile, web design, marketing, social media, branding and SEO
Building a digital road map
We can help you build a holistic digital road-map for your business, products and services, through our workshops and design processes.
It’s never “just about a website”
We can create a great web presence for your business or products, but “Digital Strategy Informed Web Design” means that we help you make sure that your site is aligned with your brand, is customer centric, clearly communicates your value proposition, is SEO ready, loads blazingly fast, and is optimized to convert traffic into customers.
Increasing traffic to your web site is a strategic content undertaking
We live in an age where great content is the single most important aspect of increasing long term traffic to your site. We design an approach for you that makes sense of all the dimensions involved, including the best content strategies, marketing strategies, WordPress plug-ins for SEO (Search Engine Optimization), social media strategies and many other aspects.
Is your business leveraging mobile?
The rise of the mobile and constantly connected consumer and a generation of digital natives has fundamentally changed ways in which business is done.
Having launched over a dozen apps and mobile optimized web-sites over the last four years, we have our pulse on mobile trends, and can help you grow your business with ways of engaging those mobile customers.
Interested in Customer Centric Design Thinking?
We specialize in process workshops that will help you innovate and design customer centric solutions, services and web sites.
This is a matter of Customer Experience Design thinking, and ways of placing your customers at the center of your web, product and marketing efforts.
Corporates are not immune from a rapidly changing digital world, but are often burdened with legacy sites, service and business models that pre-date customer centric design thinking. We support corporates with:
Connect your brand’s mission to your employees as well as your customers.
Through our strength-based workshops and organizational development experience we can help you formulate and execute a road map for this, crossing boundaries between IT, marketing, sales and operations.
Would you like to build a faster, more agile start-up culture within your organization?
Many of our corporate clients have actively introduced faster, more agile and iterative product and service design processes. Modeled on a start-up mentality, these approaches can speed up overall product design, management and sales cycles.
Our organizational development workshops help you get started by training key internal staff members to champion this approach in your organization.
Do you have your own internal UX Design Team?
If not, we can offer project specific engagements around UX tasks such as persona development, customer journey mapping, wireframing, prototyping, usability testing, heuristic site assessments and more.
We also help you kick-start the creation of internal User Experience Design teams, and how they can best operate and interface with IT, sales, product management and operations.
We understand the mission driven nature of non-profit organization, and can help you build a better digital presence that can attract more substantial funding.
Building a digital road map
In an era of crowd-funding and increased expectation around digital presence, building a holistic digital road-map for your non-profit is key in attracting supporters and investors alike.
“I just need a simple website” may not be enough…
Sure, we can create a great web presence for your non-profit, and “Digital Strategy Informed Web Design” also means that we help you make sure that your site is aligned with your mission.
We focus on it being customer centric, clearly communicating your message, utilizing new media, being SEO ready, loading blazingly fast, and work with you to convert incoming web traffic into loyal fans and supporters for your cause.
Increasing traffic to your web site is a strategic content undertaking
We live in an age where great content is the single most important aspect of increasing long term traffic to your site. We design an approach for you that makes sense of all the dimensions involved, including the best content strategies, marketing strategies, WordPress plug-ins for SEO (Search Engine Optimization), social media strategies and many other aspects.
Email marketing techniques are still one of the most important legs in most digital marketing strategies.
We help increase sign-up and conversion rates, and ensure the latest content marketing techniques and thinking are integrated into your site design.
Grow your sponsorship and supporter base through videos and podcasts
Producing great content is the single most important factor in attracting more visitors to your site as well as supporters and sponsors for your cause.
We have found that adding videos and podcasts to blog and social content has an amazing effect on your traffic, engagement and supporter loyalty. It also has an impact on Google site ranking.
We specialize in advising non-profits on content strategy for new media, and help shoot and produce video segments, as well as podcasts.
We’d love to collaborate and partner with your agency, where our app development, usability and digital strategy practice can compliment and augment your existing services and help your clients.
Provide a holistic digital strategy service to your clients
Through our workshops and digital strategy development experience we can help you formulate and execute a digital strategy road map for your clients
Offer this to your own clients
Being able to offer “Digital Strategy Informed Web Design” means that we help you make sure that your client’s site is aligned with branding you’ve developed for them, is customer centric, clearly communicates their value proposition, is SEO ready, loads blazingly fast, and is optimized to convert your client’s traffic into customers.
We have a number of collaboration models
From strategic partners to work for hire under your agency’s branding, we are open to a range of partner models for mutual benefit.
Do you have your own internal UX Team?
If not, we can complement your existing web design capabilities with project specific UX capabilities, such as sessions for persona development, customer journey mapping, interaction design, information architecture, wireframing, prototyping, usability testing, heuristic site assessments and more.
info@polymash.com
+1 (732) 290-5760
We’d love to hear from you, feel free to inquire!
