Content Marketing To Grow Your Podcast

Let's maximize your podcast's reach

Hi, I'm Juergen Berkessel, founder and CEO at Polymash. We've not only launched a lot of podcasts for our clients, but converted these into traffic and lead generating machines at the center of our client's multi channel marketing.
Juergen Berkessel of Polymash

The Golden Age Of Podcasting?

Podcasting has become highly competitive. Major players are entering the space. A lot of celebrities and marketing powerhouses with lots of money to spend on advertising and PR are launching podcasts. Ad money is flowing into the industry and crowding out awareness of the smaller podcasters. And while there are a lot more podcasts and episodes available. 

Listener & Audience growth has been only 5%!
Podcast Growth Content Marketing Animation

So how can you make your show grow? Paid ads are expensive. Can you afford to compete with celebrities and big brands? The answer is yes, you can compete, but on a different playing field: SEO Based Content Marketing & Google Search!


How Content Marketing & SEO Grows Your Podcast

Visibility on iTunes, Spotify and other podcasting platforms is hard.

Convincing your podcast listeners to visit your site seems even harder.

But what if people searching for your topics and the content of your show could easily discover your show notes pages, and thereby your podcast? 

That is SEO Content Marketing For Podcasts
How Show Notes Translate Into Website Visits

This new podcast is only 6 months old, and over 104K people have discovered our SEO optimized show notes pages*

Consider the above example from a client podcast we launched a little earlier this year. I recently asked a room full of podcasters what percentage of listeners they think visit their website. Most people thought it would be around 10%.

140%
Listeners to Visitor Ratio

How About a 140% Listener to Visitor Ratio?

Now look at the graphic above. Because of SEO based content marketing, this podcast is getting more visitors on their website than downloads of their episodes. That is a 140% Listener To Visitor Ratio. 

These results are possible because of our SEO content marketing approach to convert their episodes into authority articles that rank on Google and bring a constant stream of new visitors and listeners to the show.

My own take is that website visitors are far more valuable than anonymous listeners on iTunes.

This is because site visitors go there as a result of "search intent",  which makes them more likely to sign up for email notifications, explore content, services and offers - and last but not least, discover your podcast.

A Note for Skeptics:

  • The above podcast website in and domain was brand new when we started
  • It first launched 6 months ago at the time of this writing, with Zero Domain Authority and a 12M+ Alexa rank
  • We got it to Domain Authority (DA) 34 within 1/2 Year
  • It now has an Alexa Rank of ~280K
Podcast Promotion and Content Marketing Stats

How Are People Discovering Podcasts these days?

Why Podcast Content Marketing Matters For Podcast Discovery

Stats from "Three Ways To Survive Podcasting’s Existential Crisis", a great medium post by tom Webster. 

Have a look at this chart from Edison Research. It makes my point: The most popular discovery for podcast is not iTunes, not Google Play or Spotify, but internet search. The lesson?

Google Search Is What Really Matters For Podcast Discovery

Why Your Site Visitors Are More Important to Your Podcast than Anonymous Listeners on iTunes or Spotify

  • angle-right
    Site visitors are more likely to opt-in.
    Getting your podcast listeners to visit your site and find out more about what you have to offer is the hardest part. Converting visitors to become subscribers to grow your email list means they first have to visit your site. SEO Content Marketing makes that possible.
  • angle-right
    Your site visitors discovered your show by searching for something. 
    This is called "search intent". And if you and your podcast have the answer to what they searched for, your visitors are likely to stick around, explore your site and opt-in. And not just to your podcast.
  • angle-right
    Why limit yourself to podcast listeners only? 
    It's true that podcast listening is growing. But still, why limit yourself to podcast listeners only? For a lot of our shows we constantly get feedback that people not only like to listen on their devices, but also enjoy reading our episode articles to follow up on posted links, related resources and information. In instructional design this is called "accommodating multiple modalities".

Count

Me

In

Done For You Podcast Content Marketing Campaigns

Our Writers and SEO Experts Craft Podcast Content Marketing Campaigns to Drive Discoverability, Traffic & Email List Growth

SEO

SEO high opportunity keyword research for each season,  customized for your site and episode topics

Content

Carefully crafted long form authority articles, show notes or transcripts, SEO optimized for each episode

Syndication

Content Syndication to distribute your episodes across multiple sites, platforms and social media

Social Media

1/2 year long campaigns to promote new episodes, as well as your back-catalog of episodes on social channels

You Focus on Recording Your Show

Let us take care of the content marketing for it

  • As a podcasters you already spend a lot of time on producing your show
  • So you have little time left to effectively market and grow your  podcast, but we can help
  • We are podcast launch, marketing and SEO experts who can help you grow your visibility
  • We convert your podcast episodes into highly effective content marketing campaigns
Polymash Podcasting

 Our Podcast Content Marketing Programs

Basic
Program

Basic Show Notes

From

$

97

/mo /ep

+ $125 One Time Sign Up

  • Strategy Kick off Session
  • Episode Summary
  • Tweetable Quote or Comment
  • Episode Key Points
  • Episode Links & Resources
  • Choice: MS Word, Google Doc, PDF
  • Wordpress Entry Done For You
  • Custom Curated Featured Image
  • Wordpress Excerpt
  • Wordpress Metadata

FULL


  • 99 % Accurate Audio Transcription
  • Episode Topic SEO Keyword Research
  • Write Transcript Based Authority Article
  • Optimize for Google SEO
  • Optimize for Google Readability
  • Episode Table Of Contents
  • Episode SEO Optimized Headings
  • Multiple Images & SEO Image Alt Tags
  • Table of Content
  • TOC Timestamps
  • SEO Optimized Episode Titles
  • SEO Optimized Meta Data

ADVANCED


  • Content Syndication For Backlinks
  • Publish to Medium
  • Publish to Google My Business
  • Publish to Blogger
  • Call to Action For Each Episode
  • Cross Syndicate to Your Other Sites
  • 1/2 Year Social Media Campaign
  • 1/2 Year Back-Catalog Promotion
  • Pre Season SEO Keyword Research
  • Transcript Grammar Correction

Configure Your SHOW NOTES


ADVANCED
ProgrAm

Premium SEO Authority Articles & 1/2 Year Social Media Boost Campaigns

From

$

210

/mo /ep

+ $325 One Time Sign Up

  • SEO Content Strategy Workshop
  • Episode Summary
  • Tweetable Quote or Comment
  • Episode Key Points
  • Episode Links & Resources
  • Choice: MS Word, Google Doc, PDF
  • Wordpress Entry Done For You
  • Custom Curated Featured Image
  • Wordpress Excerpt
  • Wordpress Metadata

FULL


  • 99 % Accurate Audio Transcription
  • Episode Topic SEO Keyword Research
  • Write Transcript Based Authority Article
  • Optimize for Google SEO
  • Optimize for Google Readability
  • Episode Table Of Contents
  • Episode SEO Optimized Headings
  • Multiple Images & SEO Image Alt Tags
  • Table of Content
  • TOC Timestamps
  • SEO Optimized Episode Titles
  • SEO Optimized Meta Data

ADVANCED


  • Content Syndication For Backlinks
  • Publish to Medium
  • Publish to Google My Business
  • Publish to Blogger
  • Call to Action For Each Episode
  • Cross Syndicate to Your Other Sites
  • 1/2 Year Social Media Campaign
  • 1/2 Year Back-Catalog Promotion
  • Pre Season SEO Keyword Research
  • Transcript Grammar Correction

Configure Your Campaign



 Typical Campaign Steps We Perform For You

1

Show notes based on your episode transcript

We utilize your episode description for show notes, and also send your episode audio to our transcription agency with 99% accuracy. We then add your full transcript to the show notes for SEO value.

2

​SEO Savvy

Depending on the length of your episodes, this yields 2000-7000 words per episode post, and your podcast content will thus become searchable through Google. Their podcast audio indexing is not enough, you want your site to rank in SERPs.  

3

SEO Optimization

We SEO optimize your show notes based on the SEO research or keywords you provide us with on your show notes setup document. This means we manually SEO modify your transcript to achieve a high SEO score.

4

Readability Optimization

Readability is increasingly a Google algorithm ranking factor. We break up your transcript into readable sections, and add H2 and H3 headings to achieve a 90-100% readability score.

5

Site entry done for you

We not only write your show-notes, but enter them on your WordPress site to make them look great with images, sub-headings, tables of content and CTAs. We also support publishing your show notes on Drupal or Joomla.

6

Audio Player embedded

We will embed an attractive audio player with your branding, so your site visitors can easily listen to each episode without having to leave your page.

7

Images Included

We include a featured image and up to 3 supplemental premium stock images from a vast library of stock photos and illustrations. If you prefer you get to select your own premium images from Freepik.

8

Categories and Tags

We assign each episode to the appropriate category and add tags as needed.

9

In Ho​​​​use Promos Supported

We will work with you to create up to 3 different rotating visual promotions or calls to action (CTAs) you can feature inside your show notes, linking to other parts of your site(s) and offers or landing pages.  

10

Basic Content Syndication

We use a content syndication platform that distributes your show notes to multiple websites and social platforms, earning valuable backlinks in the process.

11

Approval and Review

We have a collaboration platform where you will be able to preview and approve show notes as we are scheduling them

12

Basic Social Media Amplification

Our content syndication platform will publish your episodes not only on your website, but also post on your social media pages, including Facebook pages, LinkedIn pages, Twitter and more...

13

Optional Advanced Social Media Amplification

Our Social Media Amplification bundle creates a massive 6 month long campaign to build interest about your episodes on up to 8 social networks.

14

Optional Content Calendar

Our advanced social media amplification uses a platform that will give you access to an advanced campaign overview of all scheduled social media posts planned. Ask for a demo of this option.

15

Optional Premium Analytics

We ensure your Google analytics, site maps and tag manager setup is optimized for conversion, and create special Google Analytics reporting panels for your show.

Podcast Launch
Podcast Production
Podcast Marketing
Podcast launch Logos

What People Are Saying About Their Success

profile-pic

Ranked as #1 on Google Search

"My goal was to rank as #1 on Google for the keyword ‘Customer Experience Podcast’. Polymash helped me get there within a few months!"

profile-pic

Getting on page one of Google Search Results

“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”

Getting on page one of Google Search Results

“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”

The Real Deal

“Polymash is the real deal! I originally started working with Juergen to simply assist me with podcast production. What I received from him in service, dependability, turn around time, guidance, and coaching far exceeded my expectations. Without his help, I would not have successfully launched my podcast and re-branded my website. I cannot recommend him highly enough.”

A simple strategy to ensure success

The process of launching and growing a podcast became so smooth for us. I was intimidated by what we may have to do to get this off the ground and you outlined a simple strategy for us to follow to ensure success. Thank you for sharing all your wisdom and experience with us to make our launch successful.

profile-pic
Dr. Bryan Joseph
Host, the Wellness Connection Show

This is high level info, loving it!

I contacted Juergen through the website and took him up on his offer of a free podcast training session through Zoom. He was very generous with his time, and gave me tons of great tips and ideas on how to improve my show. I am now going through each episode and taking notes on ways I can improve my podcast. This is high level info, loving it

profile-pic
Dave Sherwin
Host, the Diroby Health Show

Dive into the Polymash Experience

I found this podcast late in my launch phase. I've been listening to a bunch of other ones, following a bunch of other tools and solutions, and generally chasing my tail for a couple of months now. Thing is, Polymash and Jeurgen have somehow figured out how to best them all. The website and email newsletter are chock full of value first. They have (obviously) made that a priority. And the podcast is a wonderful example of the podcaster I want to be. If you're thinking about starting or growing a podcast, dive into the Polymash experience. You won't be disappointed.

Do. Not. Miss. This!

Juergen radiates integrity, and is full of invaluable insight, expertise and inspiration. He is the real deal, and I am beyond grateful I found his work. I just launched my podcast with his help. I just hit New and Noteworthy, and I plan to continue following his guidance and relying on his skill. It is rare to find a teacher and guide of his caliber. Do yourself a favor--Do. Not. Miss.This!

profile-pic
Ken Page
Host, Deeper Dating Podcast

How Our Podcast Content Marketing Programs Work

You already distribute your show's audio to iTunes, Spotify, multiple listening apps, podcast directories and audio platforms:


Why not LET US do the same for your Podcast Articles & show notes?

Are you doing this with your podcast?

Podcast Content Marketing Through Syndication To Multiple Channels

Google loves content. And the longer the content, the more "authority" attributes to it. We create 3,000-7,000 word articles from each episode, SEO optimize it for carefully research keywords matched to your site's domain authority.

But the true SEO traffic magic happens when we add images, improve readability, add headings, and then distribute it to multiple content platforms. This part is key: Your podcast episode articles and show notes pages earn your site instant back-links from this strategy. 

And we don't stop there.  We couple this with a 1/2 year long social media campaign, with multiple custom images, messages, &  researched hashtags. Your time line looks attractive and NOT repetitive. When applied to back-catalog promotion, we have seen 800% increases in podcast downloads. 

THE NET RESULT IS THAT PEOPLE WILL START TO DISCOVER YOUR PODCAST VIA GOOGLE SEARCH, AND YOUR SITE'S AUTHORITY, TRAFFIC AND RANK START TO INCREASE
Podcast Content Strategy Alexa Ranking

See Some Content Examples

Here are some content examples our writers have created for these shows.

100% Satisfaction Guaranteed

Secure Payment

Juergen Berkessel

Founder and CEO, Polymash Podcasting

About Juergen & Polymash

My name is Juergen Berkessel, and my entrepreneurial journey started in 2010, when I left my corporate job.

After years of having created and managed enterprise software systems, I started a Marketing Agency that published iOS and Android apps - and I learned how to market these on the iTunes app store. 

Then I discovered my passion: Helping authors, speakers, entrepreneurs and start-ups grow their online presence through podcasting as content strategy.

We launched a couple of #1 shows on iTunes and I was hooked after seeing the business results for our clients. None of these were instant successes, mind you. But the benefits in terms of traffic, leads, relationships kept increasing steadily.

Contact Us

So whether you are passionate about your message, or focused on business outcomes of podcasting, feel free to schedule a conversation to see how podcasting could work for you, or how you could grow your existing show even further.

Growing Podcasts: Skills, Time & Money

Where are you going to spend your energy? Most of our clients already spend a lot of time on creating and recording their podcasts, and that's also where their efforts are best spent. We help with podcast audio production work, and also take on podcast marketing and growth. Here are some common concerns when people consider our programs:


But Will It Really Work, For Me And My Podcast?

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. We understand your concerns. And while we have a track record of launching podcasts and helping businesses achieve growth with content marketing, the question we hear most often is this: 

Will This Work For Me And My Podcast?

The honest answer is: It depends on many contributing factors, such as your podcast's quality, your website, and current email list size and social presence. What we have found is this: These programs can grow any site and podcast, but the speed of growth depends somewhat on your starting point.

We pride ourselves on helping people, and would never recommend our content marketing programs to people who we don't feel we can help. This is why we offer a free assessments session if you have questions:



Won't It Take Too Long?

Podcasting is a long term investment in general. If you aspire to have a show, you are likely already thinking in terms of months, not weeks or days. SEO driven Podcast Content Marketing is similar: It is a long term growth strategy, and through consistency you will see gradual and steady increases. The best part is that it is evergreen and will produce steady traffic, rank increases for years to come.   


Podcasters This Is Ideal For

  • Busy Podcasters
  • Short on Time for Promoting Their Show
  • Open to Podcast Growth Outside of iTunes, Spotify and Listening Apps 
  • Willing to Accept Marketing Help
  • With One or More Existing Websites

Podcasters This Is Not For

  • Zero Marketing Budget for Podcast Growth
  • Strict Do It Yourselfers
  •  Adverse to Collaboration
  • No Website(s) for Their Podcast or Business (we have other programs for this)
  • Not Interested an Email List of Listeners

100% Satisfaction Guaranteed

Secure Payment

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If are not delighted with our content marketing and don't see growth in Alexa rank and traffic after the first 2 months on our podcast content marketing campaigns, just let us know and we'll send you a prompt refund.

Juergen Signature

FAQ: Frequently Asked Questions

How do I sign up, and what options are there?

How can I be sure this will work for me?

Can I see some examples?

Can you include our audio production as well?

I don't have a great website or homepage for my podcast yet, can you still help me?

Do you have a podcast where we can learn more?


P.S.: I realize you might have additional questions. Please don't hesitate to ask.

Copyright - ©2019Polymash


>