Content Marketing To Grow Your Podcast

Let's maximize your podcast's reach

Hi, I'm Juergen Berkessel, founder and CEO at Polymash. We've not only launched a lot of podcasts, but converted these into traffic and lead generating machines at the center of our client's multi channel marketing.
Juergen Berkessel of Polymash

The Golden Age Of Podcasting?

Podcasting has become highly competitive. Major players are entering the space. A lot of celebrities and marketing powerhouses with lots of money to spend on advertising and PR are launching podcasts. Ad money is flowing into the industry and crowding out awareness of the smaller podcasters. And while there are a lot more podcasts and episodes available. 

Listener & Audience growth has been only 5%!
Podcast Growth Content Marketing Animation

So how can you make your show grow? Paid ads are expensive. Can you afford to compete with celebrities and big brands? The answer is yes, you can compete, but on a different playing field: SEO Based Content Marketing & Google Search!


How Content Marketing & SEO Grows Your Podcast

Visibility on Apple Podcasts, Spotify and other podcasting directories is hard.

Convincing your podcast listeners to visit your site seems even harder.

But what if people searching for your topics and the content of your show could easily discover your show notes pages, and thereby your podcast? 

That is SEO Content Marketing For Podcasts
How Show Notes Translate Into Website Visits

This new podcast is only 6 months old, and over 104K people have discovered our SEO optimized show notes pages*

Consider the above example from a client podcast we launched, 1/2 year later. I recently asked a room full of podcasters what percentage of listeners they think visit their website. Most people thought it would be around 10%.

140%
Listeners to Visitor Ratio

How About a 140% Listener to Visitor Ratio?

Now look at the graphic above. Because of SEO based content marketing, this podcast is getting more visitors on their website than downloads of their episodes. That is a 140% Listener To Visitor Ratio. 

These results are possible because of our SEO content marketing approach to convert their episodes into authority articles that rank on Google and bring a constant stream of new visitors and listeners to the show.

My own take is that website visitors are far more valuable than anonymous listeners on Apple Podcasts.

This is because site visitors go there as a result of "search intent",  which makes them more likely to sign up for email notifications, explore content, services and offers - and last but not least, discover your podcast.

A Note for Skeptics:

  • The above podcast website in and domain was brand new when we started
  • It first launched 6 months ago at the time of this writing, with Zero Domain Authority and a 12M+ Alexa rank
  • We got it to Domain Authority (DA) 34 within 1/2 Year
  • It now has an Alexa Rank of ~280K
Podcast Promotion and Content Marketing Stats

How Are People Discovering Podcasts these days?

Why Podcast Content Marketing Matters For Podcast Discovery

Stats from "Three Ways To Survive Podcasting’s Existential Crisis", a great medium post by tom Webster. 

Have a look at this chart from Edison Research. It makes my point: The most popular discovery for podcast is not Apple Podcasts, not Google Play or Spotify, but internet search. The lesson?

Google Search Is What Really Matters For Podcast Discovery

Why Your Site Visitors Are More Important to Your Podcast than Anonymous Listeners on Apple Play or Spotify

  • Site visitors are more likely to opt-in.
    Getting your podcast listeners to visit your site and find out more about what you have to offer is the hardest part. Converting visitors to become subscribers to grow your email list means they first have to visit your site. SEO Content Marketing makes that possible.
  • Your site visitors discovered your show by searching for something. 
    This is called "search intent". And if you and your podcast have the answer to what they searched for, your visitors are likely to stick around, explore your site and opt-in. And not just to your podcast.
  • Why limit yourself to podcast listeners only? 
    It's true that podcast listening is growing. But still, why limit yourself to podcast listeners only? For a lot of our shows we constantly get feedback that people not only like to listen on their devices, but also enjoy reading our episode articles to follow up on posted links, related resources and information. In instructional design this is called "accommodating multiple modalities".

Count

Me

In

Done For You Podcast Content Marketing Campaigns

Our Writers and SEO Experts Craft Podcast Content Marketing Campaigns to Drive Discoverability, Traffic & Email List Growth

SEO

SEO high opportunity keyword research for each season,  customized for your site and episode topics

Content

Carefully crafted long form authority articles, show notes or transcripts, SEO optimized for each episode

Syndication

Content Syndication to distribute your episodes across multiple sites, platforms and social media

Social Media

1/2 year long campaigns to promote new episodes, as well as your back-catalog of episodes on social channels

You Focus on Recording Your Show

Let us take care of the content marketing for it

  • As a podcasters you already spend a lot of time on producing your show
  • So you have little time left to effectively market and grow your  podcast, but we can help
  • We are podcast launch, marketing and SEO experts who can help you grow your visibility
  • We convert your podcast episodes into highly effective content marketing campaigns
Podcast Launch
Podcast Production
Podcast Marketing
Podcast launch Logos
Podcast Logos from Content Marketing Clients

What People Are Saying About Their Success

profile-pic

Ranked as #1 on Google Search

"My goal was to rank as #1 on Google for the keyword ‘Customer Experience Podcast’. Polymash helped me get there within a few months!"

profile-pic

Getting on page one of Google Search Results

“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”

Getting on page one of Google Search Results

“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”

The Real Deal

“Polymash is the real deal! I originally started working with Juergen to simply assist me with podcast production. What I received from him in service, dependability, turn around time, guidance, and coaching far exceeded my expectations. Without his help, I would not have successfully launched my podcast and re-branded my website. I cannot recommend him highly enough.”

A simple strategy to ensure success

The process of launching and growing a podcast became so smooth for us. I was intimidated by what we may have to do to get this off the ground and you outlined a simple strategy for us to follow to ensure success. Thank you for sharing all your wisdom and experience with us to make our launch successful.

profile-pic
Dr. Bryan Joseph
Host, the Wellness Connection Show

This is high level info, loving it!

I contacted Juergen through the website and took him up on his offer of a free podcast training session through Zoom. He was very generous with his time, and gave me tons of great tips and ideas on how to improve my show. I am now going through each episode and taking notes on ways I can improve my podcast. This is high level info, loving it

profile-pic
Dave Sherwin
Host, the Diroby Health Show

Dive into the Polymash Experience

I found this podcast late in my launch phase. I've been listening to a bunch of other ones, following a bunch of other tools and solutions, and generally chasing my tail for a couple of months now. Thing is, Polymash and Jeurgen have somehow figured out how to best them all. The website and email newsletter are chock full of value first. They have (obviously) made that a priority. And the podcast is a wonderful example of the podcaster I want to be. If you're thinking about starting or growing a podcast, dive into the Polymash experience. You won't be disappointed.

Do. Not. Miss. This!

Juergen radiates integrity, and is full of invaluable insight, expertise and inspiration. He is the real deal, and I am beyond grateful I found his work. I just launched my podcast with his help. I just hit New and Noteworthy, and I plan to continue following his guidance and relying on his skill. It is rare to find a teacher and guide of his caliber. Do yourself a favor--Do. Not. Miss.This!

profile-pic
Ken Page
Host, Deeper Dating Podcast

How Our Podcast Content Marketing Programs Work

You already distribute your show's audio to Apple Podcasts, Spotify, multiple listening apps, podcast directories and audio platforms:


Why not LET US do the same for your Podcast Articles & show notes?

Are you doing this with your podcast?

Podcast Content Marketing Through Syndication To Multiple Channels

Google loves content. And the longer the content, the more "authority" attributes to it. We create 3,000-7,000 word articles from each episode, SEO optimize it for carefully research keywords matched to your site's domain authority.

But the true SEO traffic magic happens when we add images, improve readability, add headings, and then distribute it to multiple content platforms. This part is key: Your podcast episode articles and show notes pages earn your site instant back-links from this strategy. 

And we don't stop there.  We couple this with a 1/2 year long social media campaign, with multiple custom images, messages, &  researched hashtags. Your time line looks attractive and NOT repetitive. When applied to back-catalog promotion, we have seen 800% increases in podcast downloads. 

THE NET RESULT IS THAT PEOPLE WILL START TO DISCOVER YOUR PODCAST VIA GOOGLE SEARCH, AND YOUR SITE'S AUTHORITY, TRAFFIC AND RANK START TO INCREASE
Podcast Content Strategy Alexa Ranking

See Some Content Examples

Here are some content examples our writers have created for these shows.

Juergen Berkessel

Founder and CEO, Polymash Podcasting

About Juergen & Polymash

My name is Juergen Berkessel, and my entrepreneurial journey started in 2010, when I left my corporate job.

After years of having created and managed enterprise software systems, I started a Marketing Agency that published iOS and Android apps - and I learned how to market these on the Apple Podcasts app store. 

Then I discovered my passion: Helping authors, speakers, entrepreneurs and start-ups grow their online presence through podcasting as content strategy.

We launched a couple of #1 shows on Apple Podcasts and I was hooked after seeing the business results for our clients. None of these were instant successes, mind you. But the benefits in terms of traffic, leads, relationships kept increasing steadily.

Contact Us

So whether you are passionate about your message, or focused on business outcomes of podcasting, feel free to schedule a conversation to see how podcasting could work for you, or how you could grow your existing show even further.

Growing Podcasts: Skills, Time & Money

Where are you going to spend your energy? Most of our clients already spend a lot of time on creating and recording their podcasts, and that's also where their efforts are best spent. We help with podcast audio production work, and also take on podcast marketing and growth. Here are some common concerns when people consider our programs:


But Will It Really Work, For Me And My Podcast?

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. We understand your concerns. And while we have a track record of launching podcasts and helping businesses achieve growth with content marketing, the question we hear most often is this: 

Will This Work For Me And My Podcast?

The honest answer is: It depends on many contributing factors, such as your podcast's quality, your website, and current email list size and social presence. What we have found is this: These programs can grow any site and podcast, but the speed of growth depends somewhat on your starting point.

We pride ourselves on helping people, and would never recommend our content marketing programs to people who we don't feel we can help. This is why we offer a free assessments session if you have questions:



Won't It Take Too Long?

Podcasting is a long term investment in general. If you aspire to have a show, you are likely already thinking in terms of months, not weeks or days. SEO driven Podcast Content Marketing is similar: It is a long term growth strategy, and through consistency you will see gradual and steady increases. The best part is that it is evergreen and will produce steady traffic, rank increases for years to come.   

Copyright - ©2024 Polymash


>