Content Marketing To Grow Your Podcast
Let's maximize your podcast's reach
The Golden Age Of Podcasting?
Podcasting has become highly competitive. Major players are entering the space. A lot of celebrities and marketing powerhouses with lots of money to spend on advertising and PR are launching podcasts. Ad money is flowing into the industry and crowding out awareness of the smaller podcasters. And while there are a lot more podcasts and episodes available.
Listener & Audience growth has been only 5%!
So how can you make your show grow? Paid ads are expensive. Can you afford to compete with celebrities and big brands? The answer is yes, you can compete, but on a different playing field: SEO Based Content Marketing & Google Search!
How Content Marketing & SEO Grows Your Podcast
Visibility on Apple Podcasts, Spotify and other podcasting directories is hard.
Convincing your podcast listeners to visit your site seems even harder.
But what if people searching for your topics and the content of your show could easily discover your show notes pages, and thereby your podcast?
That is SEO Content Marketing For Podcasts
This new podcast is only 6 months old, and over 104K people have discovered our SEO optimized show notes pages*
Consider the above example from a client podcast we launched, 1/2 year later. I recently asked a room full of podcasters what percentage of listeners they think visit their website. Most people thought it would be around 10%.
How About a 140% Listener to Visitor Ratio?
Now look at the graphic above. Because of SEO based content marketing, this podcast is getting more visitors on their website than downloads of their episodes. That is a 140% Listener To Visitor Ratio.
These results are possible because of our SEO content marketing approach to convert their episodes into authority articles that rank on Google and bring a constant stream of new visitors and listeners to the show.
My own take is that website visitors are far more valuable than anonymous listeners on Apple Podcasts.
This is because site visitors go there as a result of "search intent", which makes them more likely to sign up for email notifications, explore content, services and offers - and last but not least, discover your podcast.
A Note for Skeptics:
How Are People Discovering Podcasts these days?
Stats from "Three Ways To Survive Podcasting’s Existential Crisis", a great medium post by tom Webster.
Have a look at this chart from Edison Research. It makes my point: The most popular discovery for podcast is not Apple Podcasts, not Google Play or Spotify, but internet search. The lesson?
Google Search Is What Really Matters For Podcast Discovery
Why Your Site Visitors Are More Important to Your Podcast than Anonymous Listeners on Apple Play or Spotify
Count
Me
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Done For You Podcast Content Marketing Campaigns
Our Writers and SEO Experts Craft Podcast Content Marketing Campaigns to Drive Discoverability, Traffic & Email List Growth
SEO
SEO high opportunity keyword research for each season, customized for your site and episode topics
Content
Carefully crafted long form authority articles, show notes or transcripts, SEO optimized for each episode
Syndication
Content Syndication to distribute your episodes across multiple sites, platforms and social media
Social Media
1/2 year long campaigns to promote new episodes, as well as your back-catalog of episodes on social channels
You Focus on Recording Your Show
Let us take care of the content marketing for it
What People Are Saying About Their Success
Ranked as #1 on Google Search
"My goal was to rank as #1 on Google for the keyword ‘Customer Experience Podcast’. Polymash helped me get there within a few months!"
Getting on page one of Google Search Results
“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”
Host, the Wellness Connection Show
Host, the Diroby Health Show
Host, Deeper Dating Podcast
How Our Podcast Content Marketing Programs Work
You already distribute your show's audio to Apple Podcasts, Spotify, multiple listening apps, podcast directories and audio platforms:
Why not LET US do the same for your Podcast Articles & show notes?
Are you doing this with your podcast?
Google loves content. And the longer the content, the more "authority" attributes to it. We create 3,000-7,000 word articles from each episode, SEO optimize it for carefully research keywords matched to your site's domain authority.
But the true SEO traffic magic happens when we add images, improve readability, add headings, and then distribute it to multiple content platforms. This part is key: Your podcast episode articles and show notes pages earn your site instant back-links from this strategy.
And we don't stop there. We couple this with a 1/2 year long social media campaign, with multiple custom images, messages, & researched hashtags. Your time line looks attractive and NOT repetitive. When applied to back-catalog promotion, we have seen 800% increases in podcast downloads.
THE NET RESULT IS THAT PEOPLE WILL START TO DISCOVER YOUR PODCAST VIA GOOGLE SEARCH, AND YOUR SITE'S AUTHORITY, TRAFFIC AND RANK START TO INCREASE
See Some Content Examples
Here are some content examples our writers have created for these shows.
Juergen Berkessel
Founder and CEO, Polymash Podcasting
About Juergen & Polymash
My name is Juergen Berkessel, and my entrepreneurial journey started in 2010, when I left my corporate job.
After years of having created and managed enterprise software systems, I started a Marketing Agency that published iOS and Android apps - and I learned how to market these on the Apple Podcasts app store.
Then I discovered my passion: Helping authors, speakers, entrepreneurs and start-ups grow their online presence through podcasting as content strategy.
We launched a couple of #1 shows on Apple Podcasts and I was hooked after seeing the business results for our clients. None of these were instant successes, mind you. But the benefits in terms of traffic, leads, relationships kept increasing steadily.
Contact Us
So whether you are passionate about your message, or focused on business outcomes of podcasting, feel free to schedule a conversation to see how podcasting could work for you, or how you could grow your existing show even further.
Growing Podcasts: Skills, Time & Money
Where are you going to spend your energy? Most of our clients already spend a lot of time on creating and recording their podcasts, and that's also where their efforts are best spent. We help with podcast audio production work, and also take on podcast marketing and growth. Here are some common concerns when people consider our programs:
But Will It Really Work, For Me And My Podcast?
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. We understand your concerns. And while we have a track record of launching podcasts and helping businesses achieve growth with content marketing, the question we hear most often is this:
Will This Work For Me And My Podcast?
The honest answer is: It depends on many contributing factors, such as your podcast's quality, your website, and current email list size and social presence. What we have found is this: These programs can grow any site and podcast, but the speed of growth depends somewhat on your starting point.
We pride ourselves on helping people, and would never recommend our content marketing programs to people who we don't feel we can help. This is why we offer a free assessments session if you have questions:
Won't It Take Too Long?
Podcasting is a long term investment in general. If you aspire to have a show, you are likely already thinking in terms of months, not weeks or days. SEO driven Podcast Content Marketing is similar: It is a long term growth strategy, and through consistency you will see gradual and steady increases. The best part is that it is evergreen and will produce steady traffic, rank increases for years to come.
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