Ready4Life
Digital Strategy and Marketing Launch

We designed a holistic digital strategy and marketing launch approach for the Ready4Life program, a series of resources and career development workshops that help millennials build their own road to a great, happy and successful life.

Ready4Life Web Site Development

Ready4Life
Digital Strategy and Marketing Launch Project

Ready For Life

Customer Segment: Students - GPS Navigation Metaphor leading to relevant site content that describes the program.

Ready4Life Project Details

Project Overview

Our client contacted us for our comprehensive launch and digital marketing strategy package.

This project includes a fresh mobile responsive web site, the design of which is based on our value proposition design process and digital strategy roadmap. It also includes a content strategy based on a unique podcast we are producing, including SEO optimized show notes that drive site traffic and inbound high quality links from interview guests.

Polymash Role

  • Value Proposition Design workshop
  • Creation of a holistic digital strategy for the client’s business
  • Development of an inbound content marketing strategy based on podcast interviews with thought leaders
  • Podcast production of a broadcast quality interview show
  • Podcast marketing and launch promotion on Apple Podcasts and Stitcher Radio
  • UX Design, Persona Development & Information Architecture
  • Web Development, SEO and Site Performance Optimization
  • WordPress Theme Customization
  • Automated e-mail marketing campaign configuration and management for e-Mail list growth

CHALLENGES

  • Multiple Customer Segments
  • Differential marketing approaches and needs for each segment
  • Balancing Special Offer pop-ups with friction-less and tasteful UX
  • Re-purposing existing assets

Project Goals

The goal was to create a holistic approach to develop a brand that appeals to Millennials, while also engaging parents, teachers and school administrators.

Results

  • Stay tuned for the launch on the full site and podcast in February / March 2015

  • We will post updates once the podcast has featured in the top tier of Apple Podcast's “New and Noteworthy” category


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