Site and blog post SEO is crucial: If your content is not easily discoverable on the web, it translates into less traffic and fewer subscribers.
Ready4Life
Digital Strategy and Marketing Launch Project
Customer Segment: Students - GPS Navigation Metaphor leading to relevant site content that describes the program.






Ready4Life Project Details
Project Overview
Our client contacted us for our comprehensive launch and digital marketing strategy package.
This project includes a fresh mobile responsive web site, the design of which is based on our value proposition design process and digital strategy roadmap. It also includes a content strategy based on a unique podcast we are producing, including SEO optimized show notes that drive site traffic and inbound high quality links from interview guests.
Polymash Role
CHALLENGES
Project Goals
The goal was to create a holistic approach to develop a brand that appeals to Millennials, while also engaging parents, teachers and school administrators.
Results

- Stay tuned for the launch on the full site and podcast in February / March 2015
We will post updates once the podcast has featured in the top tier of Apple Podcast's “New and Noteworthy” category
Related Polymash Services
SEO Keyword Research & Content Briefs And Grading
How do you design content so that it has the best chance to rank high in the Google Search Results? The answer is a combination of SEO keyword research and content topic design. Our SEO research, content briefs and content grading ensures your content can out-perform the competition and rank high in the SERPs.