Positivity Strategist
Digital Strategy and Web Site Rebranding

We created a holistic digital strategy approach and rebranded business presence site for Robyn Stratton’s solopreneur business as an author,  speaker and facilitator.

Positivity Strategist
Digital Strategy and Web Site Rebranding

We created a holistic digital strategy approach and rebranded business presence site for Robyn Stratton’s solopreneur business as an author,  speaker and facilitator.

The new branding approach moved from the previous corporate look and feel to a personal one, and a new content strategy is allowing Robyn to provide greater value to site visitors, as well as to increase her sign-up and conversion rates dramatically.

Posivity Strategist Podcast Production

Positivity Strategist Details

Project Overview

Positivity Strategist Web Site

Robyn’s previous web site had served her well, but it was time for a make-over.

This project was about creating a holistic digital strategy that includes not just a fresh mobile responsive web design, but also a new content strategy, better integration of email list building tools, SEO and performance optimizations.

Polymash Role

  • Creation of a holistic digital strategy for Robyn’s business
  • Development of an inbound content marketing strategy based on podcast interviews with thought leaders in her space
  • Production a broadcast quality podcast show, including launching and promotion on Apple Podcasts and Stitcher Radio
  • UX Design, Information Architecture, Visual Design, Web Development, SEO and Performance Optimization
  • Marketing campaign management for e-Mail list growth through automated evergreen e-Book give-aways

CHALLENGES

  • Balancing Special Offer pop-ups with friction-less and tasteful UX
  • Re-purposing and redesign of prior site assets

Project Goals

The goal was to create a holistic approach to represent Robyn’s brand, create a content strategy that provides value to site visitors, and to establish an ethical inbound content marketing approach that improves SEO and Google site rank.

Results

  • Robyn’s podcast has featured in the top tier of Apple Podcasts “New and Noteworthy” category

  • Site subscriber sign-up rates have increased by well over 1000%


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Getting on page one of Google Search Results

“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”

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