We designed a holistic digital strategy and marketing launch approach for The Good Dad Project.
The Good Dad Project is an award winning podcast program, and a series parenting and personal development resources that help fathers (and mothers) build their own road to a great, happy and successful relationships with their children and spouses or significant others.
The Good Dad Project Podcast maintained it's #1 spot on iTunes for months!
Our client contacted us for our comprehensive launch and digital marketing strategy package, including product conceptualization, web design, landing page and lead magnet development, and podcast launch.
This project includes a fresh mobile responsive web site, the design of which is based on our value proposition design process and digital strategy roadmap. It also includes a content strategy based on a unique podcast we are producing, including SEO optimized show notes that drive site traffic and inbound high quality links from interview guests.
CHALLENGES
The goal was to create a holistic approach to develop a brand that appeals to fathers, while also engaging mothers and life partners.
Since the first few weeks of the web redesign launch:
“Polymash is the real deal! I originally started working with Juergen to simply assist me with podcast production. What I received from him in service, dependability, turn around time, guidance, and coaching far exceeded my expectations. Without his help, I would not have successfully launched my podcast and re-branded my website. I cannot recommend him highly enough.”
How do you design content so that it has the best chance to rank high in the Google Search Results? The answer is a combination of SEO research and comprehensive topic coverage. Our SEO research, content briefs and content grading ensures your content can out-perform the competition and rank high in the SERPs.
