Wild Dolphins
the iPad App Featuring Winter, Star of “Dolphin Tale”

We built this award winning iPad app for Harbor Branch Oceanographic Institute, as a way of raising awareness for their mission of “Ocean Science for a Better World”.

It also tells the true story of their rescue of “Winter the Dolphin”, star of the “Dolphin Tale” movies.

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Wild Dolphins App

“Wild Dolphins” is the iPad app that features Winter, star of the current movie, “Dolphin Tale” and reveals the greater truth behind her rescue, recovery and prosthetic tail fluke.

The iPad app, produced by Florida Atlantic University’s Harbor Branch Oceanographic Institute is filled with many poignant stories of wild dolphins that are rescued every year.

About the App

If you or your kids know about the movie “Dolphin Tale”,  you will love this FREE App!

Inside you will learn more about the true story behind the rescue and rehabilitation of Winter the Dolphin, and get to know scientists and researchers at Harborbranch Oceanographic Institute.

e-Spark UX Award Winner in both 2013 and 2014

Award winner in the “Top of the Class” list by eSpark as a best educational app, receiving most positive feedback from students and for engaging and intuitive user experience.


Wild Dolphins e-Spark Award
Dolphin Tale Winter The Dolphin iPad Background
The biggest threat to dolphins is man.
Dolphin Intervention
Dolphins in the wild, as they are meant to be
Dolphin Acoustics Research
Wild-Dolphins-On-App-Advice
Wild-Dolphins-Facebook-Landing-Page
Press Release Stats for Wild Dolphins
Winter the Dolphin

Wild Dolphins App Details

Project Overview

Harborbranch Oceanographic Institute contracted us to develop a mobile app for the release of the major WB motion picture “Dolphin Tale”.

Their team had actually rescued “Winter the Dolphin”, and they were looking for a way to publish and promote a digital experience that could connect their institution to the movie, as well as to raise awareness of their institution and mission.

Process

  • UX Wireframing
  • Information Architecture
  • Collaborative Content Mapping
  • Collaborative Digital Publishing
  • Remote video production
  • Remote content production
  • Scientists on a schedule

Polymash Role

  • Design and coding the iPad app
  • Project coordination of an HBOI team
  • Content management, editing
  • Video production for promo videos
  • Facebook ad campaign
  • Press releases
  • Graphic design for print media, t-shirts, gum wrappers, web ads

CHALLENGES

  • Timeframe, 6 weeks from beginning to launch
  • License plate sales program monetization
  • Institutional funding and content
  • Continued client ownership of app marketing
  • Remote video production
  • Remote content production
  • Scientists on a schedule

Project Goals

  • Increasing Outreach and Awareness
  • PR boost through major motion picture association
  • Engaging visitors at the HBOI Visitor Center
  • Adding a mobile app content channel to their web site
  • Increase license plate sales

Results

  • Education Design Award Winner in 2013 and 2014
  • Featured in App Advice
  • Consistent 5 star ratings in Apple Podcasts
  • Over 150,000 installs, 86K+ in USA
  • The dolphins educational “App of Choice” for schools
  • Visitor Center Engagement & Community Outreach

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