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Please note: This app was replaced in early 2018

This app had a great 6-year run since it’s launch in 2012. Nonetheless, we’ve been focused on creating great universal web experiences and have launched other resources to take the app’s place.

We’ve recently launched a brand new site with both free and paid in-depth training courses on creating positive change, at home, at work, and in your communities. So please visit our new site at positivechange.training:

 

We are extremely pleased to share that “Embracing Change”, our most recent app, is now available in the iTunes app store.

Deal with Disruptive Change *** Discover your Strengths *** Dream & Design your Best Future

This app supports you in embracing change – personally and professionally – in your relationships at home and at work. Just about every change has high points and low points. This app helps you deal with change and disruptive forces, whether you chose them or not.

You follow a world-acclaimed method and practice, (Appreciative Inquiry and the 4-D cycle: Discover, Dream, Design, Destiny), that allows you to discover your own strengths in dealing with change; you go on to envision how to apply your strengths, organize yourself and identify resources to embrace future changes. This app works for individuals and teams. The approach taps into your imagination and is sustainable.

To find out more visit iTunes or the app’s page.

Embracing Change - The App

 

Is it just me, or does it seem that European magazines are way more active in developing iPad and tablet digital publications?

Recently there have been a slew of digital magazines released in Europe, and Axel Springer Verlag is just the latest examples of this. It would also appear to me that the pricing and subscription models are more consumer friendly in the EU compared to the US, where publishers seem determined to set an example and train tablet users to expect high pricing models for Magazine Content.

So which is the better strategy? Attracting loyal readership with low pricing and making money through sales volume is one way, or hold out for higher pricing and risk fewer readers of the digital editions?

While I think the production costs for digital content may seem high to publishers initially, I feel the exponential growth of the tablet market on multiple platforms is being ignored in the US approach. Production costs may be high, but ultimately the distribution costs are not when scaling to potentially millions of readers. To me the scalability of the digital platforms are the real differentiation to print, where each additional copy costs extra ink, paper, packaging, transportation, distribution, warehousing, inventory and waste copies.

So I guess personally I come down on the side of lower pricing and future volume, even if this initially means subsidizing the effort slightly. Plus, establishing and automating digital publishing work flows is an experience best had in the beginning of the upcoming rush to tablet publishing.

What do you think?