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Polymash has developed a sound understanding of the hospitality and restaurant markets. 

We offer clients a state of the art restaurant-app-system that not only delights clientele and patrons with a positive user experience, but also provides a seamless and professional experience for staff as well.  This is achieved through an holistic product, integrating advanced features such as food ordering, reservation systems and dynamic restaurant menus and more.

What facilitates retention and reuse rate for apps?  Good utility, usability and distraction.  So you want customers to come back to your app because it’s a good experience: it provides a service and/or information, it is easy to use and when they are hungry or looking for a favorite restaurant they choose yours.  The presentation of your content is extremely important and the features make their experience engaging and useful.  An existing website does not morph into a great mobile app!

It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives.” – Don Norman

[button link=”http://www.restaurant-app-system.com” type=”big” color=”orange” icon=”notice”]Visit the Restaurant App System![/button]

The Conference App System is a complete conference app package and includes front and back-end features that make it an invaluable mobile companion to large conferences, expos and events. Watch the demo video or explore the system’s features in more detail on our special conference app system portal site.

[button link=”http://www.conference-app-system.com” type=”big” color=”orange” icon=”notice”]Visit the Conference App System![/button]

Apps That Are Shaping Social TV

In our home, we’re in that 86% refered to by Jim Hanas (link to the full article below) – we watch TV, read our iPads and connect with friends via social media and sent text messages on our iPhones. But we have yet to formally socialize our TV preferences or experiences.  (Go to Wikipedia for a good overview of Social TV.)

Jim briefly describes five apps that are already shaping social TV.  If you’re into co-creating, sharing and wanting to interact with others about your viewing habits and preferences, download one of these apps.

And, another biggie for marketers.

It’s easy to understand why 2012 is shaping up to be the year of social TV. Consumers are turning to the so-called second screen like never before. A 2011 whitepaper prepared by Yahoo/Nielsen reported that as many as 86 percent of viewers use mobile devices while watching TV. While many think that number might be high, it signals a trend in consumer behavior that cannot be ignored. Broadcasters and marketers are feeling the heat of both risk and reward. Risk if they do nothing and cede the second screen to Twitter and Angry Birds; reward if they find a way to deliver companion experiences, drive engagement–and expand ad inventory.
[button link=”http://www.fastcocreate.com/1679561/the-race-for-the-second-screen-five-apps-that-are-shaping-social-tv?partner=homepage_newsletter”color=”silver”] Read the Full article.[/button]

Does your marketing plan for 2012 involve mobile advertising? If not, perhaps it should.

Website Magazine just published some predictions of how mobile marketing will be an increasingly big factor in advertising. The most interesting opportunities for brands come from the closer integration between mobile devices and everything else electronic. For example, you may have started to notice TV ads that incorporate QR codes  where smartphone users scan the QR codes to get more information. Or brands that offer their own mobile app with built in loyalty programs where users can unlock deals by scanning QR codes, rewards and coupons, or by using their mobile device to unlock GPS based deals when visiting the store.

As the New Year begins, resolutions and predictions are out in full-force, and many observers are expecting the biggest year yet for mobile advertising. Below are a few predictions from global content delivery network Mirror Image Internet that may help your online and/or mobile advertising plans.

    • Advertisers will use HyLoMo (hyper-local mobile) technology to offer consumers more engaging advertising options. The advertising options will be directly relevant to consumers, based on device type and user behavior, and will include interactive coupons and games.
    • Interactive TVs will be an important part of an advertiser’s marketing strategy. Because consumers will have the ability to make purchases and interact with ads from their living rooms.
    • Mobile devices like smartphones and tablets will interact more with home devices. And, therefore, will provide advertisers with new avenues to promote and sell their services. This will result in a shift of marketing dollars to online mediums because advertisers will rely on connected devices to reach target audiences.
    • More consumers will use smart devices in real-time to find deals while they’re out shopping. This will result in advertisers taking advantage of geolocation detection to reach customers closer to the point of purchase. This will directly impact the way marketers and brick-and-mortar stores interact with consumers. 
    • The growth of online videos will put a strain on websites. According to ComScore, U.S. Internet users watched an average of 20.5 hours of video online in November 2011, a total of 40.9 billion videos – more than 20 billion more videos than in November 2010. With the growth of this number in 2012, there will be an increased strain on websites, which will lead TV networks and video providers to look for new services that can deliver rich content faster and remain competitive.

App Advice Review of Wild Dolphins iPad AppThrilled with AppAdvice’s coverage of our Wild Dolphins app!

If you took your family out to see Dolphin Tale in theaters this weekend, or if you are simply interested in the wonderful world of marine mammals, you have to check out Wild Dolphins for iPad. It’s a new educational app by Polymash, our latest AppAdvice Daily podcast sponsor, that tells the story behind Winter, a dolphin who gets caught in a crab trap near Florida, and her miraculous recovery.

We are loving the awesome review Tyler Tschida wrote on AppAdvice! And we appreciate picking up the true theme and purpose of the app, which is to help protect dolphins in the wild.

But Wild Dolphins isn’t just about Winter. The app also features stories about how the team at Harbor Branch Oceanographic Institute saved the lives of other dolphins like Rio, Mono, and Hiho.

Kevin Carroll, Juli Goldstein, Stephen McCulloch

Developing the Wild Dolphins iPad app with Harbor Branch Oceanographic Institute brought us (Polymash) into the true story of Winter, the star of the movie “Dolphin Tale”.

Our friends from Harbor Branch invited us to the Clearwater Premiere to celebrate the release of the movie with them.  While the story surrounding Winter’s rescue and rehabilitation in the movie is fictitious, much about the actual story of Winter herself, particularly her rehabilitation, is a fair representation of what actually happened according to the people involved in Winter’s real life journey.

It was a joy to meet some of the people who were part of both the true story and those who were part of the movie itself.  I’d like to introduce you to just a few of them here.

Susan Mazza and Dan Strempka

Kevin Carroll and Dan Strzempka, the creators of Winter’s prosthetic tale, from Hanger Prosthetics, were as warm and gracious in person as we experienced them in contributing their story to the app.  They expressed their joy in being part of the Winter’s miraculous story, their beautiful relationship with Winter, as well as their gratitude for the incredible team of people who care for her and the people who rescue and care for dolphins every day.  Their significant investment in Winter has clearly been a labor of love and in the process has contributed significantly to the people their company, Hanger Prosthetics, serves.

Read more

The AppAdvice web site is running a podcast feature of our “Wild Dolphins” app next week, from  September 26th through October 2nd. have a look at the background art we created for the podcast… I’ll post a link to the podcast and review of our app next week when it’s live!

[button link=”https://polymash.com/wild-dolphins/” color=”silver”] Check out the Wild Dolphins Home Page[/button]

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Check out the new gallery of images from the Wild Dolphins App and catch a glimpse of the great content coming soon in the Wild Dolphins App. Of course you’ll have to download the app to experience the sites, sounds and cool interactive elements! Coming soon…[/two_third]

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