Last updated on March 8th, 2017

It also means that we’re going to have to horde our investment dollars for a bit longer while we wait for some of this to shake out. I’m not saying let everyone pass you by until it’s all chiseled, but maybe wait till it’s out of the sky-writing stage.


Excellent post by Laura Zavelson, and while I agree in principal, I do think that creating interactive content at a rapid pace, using industry standard tools like Adobe’s Indesign, is experience well placed. But honestly I too cannot see dropping 30+K into tools that are strictly iOS specific.At least Adobe, even though a bit slow in releasing their Indesign plug-ins, have a product roadmap that clearly targets multiple platforms, the web and devices, and adhere to the “Author once, publish across multiple channels” philosophy…