Last updated on January 2nd, 2015
While I agree with the best practices described in this PandoDaily article “How to use much-hated push notifications to build loyalty “, overall I’m not sure how appropriate “push notifications” are in carrying on “conversations” via mobile.
A recent survey by X+1, showed an abysmal consumer attitude toward marketing channels on mobile, where only 6 percent of consumers surveyed, found the information on mobile apps accurate and valuable. Compared to 28 person finding personalized web experiences accurate and valuable and 32 percent finding email accurate and valuable. Email? Accurate and valuable? Believe it or not, many marketers have emerged wiser, from the early spam days, and now know that to be heard on email, is to be accurate and relevant. This lesson on creating relationships based on the useful exchange of information must be carried over to mobile.