Description
Lead Gen Program
– Inventorize all lead magnets and landing pages
– Identify 3 future lead magnet campaigns
– Install and configure “Convertbox” software
– Connect “Convertbox” to “Active Campaign”
3 Lead Magnet Campaigns
– Design graphics for 2 existing lead magnet “opt-ins”
– Design 1 Course Sales CTA opt-in
– Associate these lead generation “opt-ins” with the right content on Truong Rehab
– Design Active Campaign “Deliver Lead Magnet” emails
– Design Active Campaign Lead Magnet Delivery Automation + Tagging
Active Campaign Scrub & Engagement Tagging
– Check existing account for implementation, issues etc.
– Update project estimate depending on what is found
– Check how each current lead magnet is handled
– Check existing email templates and branding
– Check for lead magnet delivery emails
– Check existing welcome series automation
– Check for new blog post automated sends
– Check for podcast automated sends
– Check for engagement tagging
– Implement AC cleanup
– Implement Engagement Tagging
– Implement Re-Engagement Campaign
– Move inactive contacts to a separate list
YouTube Channel Branding & Scrub
– Channel branding and channel cover art
– Configure YT channel with TubeBuddy (AT to sign up)
– Optimize Channel Homepage with Playlists
– Organize existing videos into playlists
– TubeBuddy tagging and SEO optimization of top 5 existing channel videos
– Accommodate channel welcome video