Last updated on July 20th, 2019
This content marketing package implements a “done for you” plan to launch a “Genpact” audio podcast for Chitra Nawbatt and her team.
- Plan and record a Skype or Zoom conversation once a week to talk about digital transformation related topics of relevance to Genpact’s target audience.
- Polymash will produce the audio for the podcast. We take each recording, add intros, outros, theme music, and go through all the steps necessary to publish each episode on iTunes, Stitcher, Spotify, and 20+ more podcast directories and outlets.
- Polymash will develop show notes for each episode, based on a transcript for each episode. The transcript will form the basis of an SEO optimized weekly blog post (AKA Show Notes)
Please Note the following
There is 1 additional and optional item in this package:
- Podcast Social Media Amplification: Each podcast episode will be shared on social media over a period of 3-6 months, distributed on LinkedIn, Twitter, Facebook pages and groups as needed. If you want this to be added, you will need to check the “add for” boxes in the detailed product listings above.
Equipment & Expenses:
We may recommend podcast equipment, podcast hosting services, transcript services, content syndication platforms and social media tools. These tools are subscription based and need to be owned and purchased by Genpact or representative.
We can start with this engagement about 4 weeks after signing up, but we can hold the initial strategy workshops before then.