Wild Dolphins

We built this award winning iPad app for Harbor Branch Oceanographic Institute, as a way of raising awareness for their mission of “Ocean Science for a Better World”.

It also tells the true story of their rescue of “Winter the Dolphin”, star of the “Dolphin Tale” movies.

View on iTunes Archive

PROJECT OVERVIEW

Harborbranch Oceanographic Institute contracted us to develop a mobile app for the release of the major WB motion picture “Dolphin Tale”.

Their team had actually rescued “Winter the Dolphin”, and they were looking for a way to publish and promote a digital experience that could connect their institution to the movie, as well as to raise awareness of their institution and mission.

POLYMASH ROLE

Design and coding the iPad app
Project coordination of an HBOI team
Content management, editing
Video production for promo videos
Facebook ad campaign
Press releases
Graphic design for print media, t-shirts, gum wrappers, web ads

PROJECT GOALS

Increasing Outreach and Awareness
PR boost through major motion picture association
Engaging visitors at the HBOI Visitor Center
Adding a mobile app content channel to their web site
Increase license plate sales

CHALLENGES

Timeframe, 6 weeks from beginning to launch
Web integration in FAU university environment
License plate sales program monetization
Institutional funding and content
Continued client ownership of app marketing
Remote video production
Remote content production
Scientists on a schedule

PROCESS

UX Wireframing
Information Architecture
Collaborative Content Mapping
Collaborative Digital Publishing
Agile Development Model
Daily iPad Development Builds
Continued Test Integration
Post Launch Campaign

RESULTS

Education Design Award Winner in 2013 and 2014
Featured in App Advice
Consistent 5 star ratings in iTunes
Over 150,000 installs, 86K+ in USA
The dolphins educational “App of Choice” for schools
Visitor Center Engagement & Community Outreach

Dolphin Tale Winter The Dolphin iPad Background

About the App

If you or your kids know about the movie “Dolphin Tale”, you will love this FREE App!

Inside you will learn more about the true story behind the rescue and rehabilitation of Winter the Dolphin, and get to know scientists and researchers at Harborbranch Oceanographic Institute.

View on iTunes

e-Spark UX Award Winner in both 2013 and 2014

Award winner in the “Top of the Class” list by eSpark as a best educational app, receiving most positive feedback from students and for engaging and intuitive user experience.