The MFCEO Project
Podcast Launch Strategy And Branding
Polymash designed the digital strategy for the podcast launch of the “MFCEO Project” podcast, and it occupied the #1 slot on iTunes for several months.
Polymash designed the digital strategy for the podcast launch of the “MFCEO Project” podcast, and it occupied the #1 slot on iTunes for several months.
Our client contacted us for help with his podcast launch. We were able to create a pre-launch sign-up page, that thanks to Andy’s instagram following resulted in 100s of people signing up for his podcast even before launch.
This project includes creating a fresh mobile responsive podcast landing page, designs for individual podcast episode page templates and CSS fixes while.
We used our marketing automation platform to capture visitor behavior and segment the leads generated by the pre and post launch strategy.
We provided SEO driven content optimization training and advised on how to structure optimized show notes so that they will continue to drive site traffic and generate high quality inbound links far into the future.
The project goal was to create a podcast launch strategy and branding that would gain new listeners, provide excellent production quality and position the show on the top of iTunes and Stitcher.
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