The MFCEO Project
Podcast Launch Strategy And Branding
Polymash designed the digital strategy for the podcast launch of the “MFCEO Project” podcast, and it occupied the #1 slot on iTunes for several months.
Last updated on August 6th, 2018
The MFCEO Project
SEO Ranking and Design Screenshots
These slides link to some branding examples, as well as a Alexa ranking diagram that illustreates the launch effect this podcast had on the site’s ranking
PROJECT OVERVIEW
Our client contacted us for help with his podcast launch. We were able to create a pre-launch sign-up page, that thanks to Andy’s instagram following resulted in 100s of people signing up for his podcast even before launch.
This project includes creating a fresh mobile responsive podcast landing page, designs for individual podcast episode page templates and CSS fixes while.
We used our marketing automation platform to capture visitor behavior and segment the leads generated by the pre and post launch strategy.
We provided SEO driven content optimization training and advised on how to structure optimized show notes so that they will continue to drive site traffic and generate high quality inbound links far into the future.
SKILLS
- WordPress Child Theme Customization
- Broadcast Quality Audio Production
- WordPress SEO Optimization
- HTML5 and CSS
- iTunes Marketing
- Marketing Automation
- SEO optimization training
POLYMASH ROLE
- Podcast Launch Package
- Consultation to determine the best show format and technical setup
- Gear recommendations for new mics and workflows
- Show Branding & Graphics fixes (iTunes & Stitcher Ready)
- Podcast hosting setup assistance (Libsyn)
- iTunes launch strategy and “New and Noteworthy” optimization
- Collaboration plan via Google Docs and DropBox
- Podcast Episode Template in Adobe Audition with
- custom broadcast quality EQ and compression
- noise reduction settings
- multiple show segments, music beds and transition effects
- Web Development, SEO and Site Performance Optimization
- WordPress CSS customizations
- Marketing automation installation and configuration
PROJECT GOALS
The project goal was to create a podcast launch strategy and branding that would gain new listeners, provide excellent production quality and position the show on the top of iTunes and Stitcher.
RESULTS
- The podcast launch was highly successful, and the show has occupied the #1 slot on iTunes New and Noteworthy for months, and and the Libsyn download numbers are amazing on some days!
- Alexa rankings beat out its top competitor for months!
- Of course much of the credit goes to the host and co-host in creating highly engaging content, but we feel we were able to contribute in helping the “MFCEO Project Podcast” help reach its audience.
- We will continue to post updates on SEO effectiveness and generated traffic in the coming months
