Podcast Launch Strategy And Production
Polymash designed the podcast launch and content strategy for the “Good Dad Project” podcast, and it occupied the #1 slot on iTunes for several months.
Last updated on October 21st, 2015
“Polymash is the real deal! I originally started working with Juergen to simply assist me with podcast production. What I received from him in service, dependability, turn around time, guidance, and coaching far exceeded my expectations. Without his help, I would not have successfully launched my podcast and re-branded my website. I cannot recommend him highly enough.”
PROJECT OVERVIEW
Our client contacted us for help with his podcast launch after several episodes of the podcast were already live. We were able to assist to help fix audio issues, make equipment recommendations and fix Libsyn configuration issues with iTunes that were keeping the podcast from being as successful as we knew it could b
This project includes creating a fresh mobile responsive podcast landing page, designs for individual podcast episode page templates and CSS fixes while working with an older WordPress Theme.
We created an SEO driven content strategy based SEO optimized show notes that will continue to drive site traffic and generate high quality inbound links far into the future.
SKILLS
- WordPress Child Theme Customization
- Broadcast Quality Audio Production
- WordPress SEO Optimization
- HTML5 and CSS
- iTunes Marketing
POLYMASH ROLE
- Podcast Launch Package
- Show Notes Pro creation of SEO optimized show notes 700 words+
- Consultation to determine the best show format and technical setup
- Gear recommendations for new mics and workflows
- Show Branding & Graphics fixes (iTunes & Stitcher Ready)
- Podcast hosting setup assistance (Libsyn)
- iTunes launch strategy and “New and Noteworthy” optimization
- Collaboration plan via Google Docs and DropBox
- Podcast Episode Template in Adobe Audition with
- custom broadcast quality EQ and compression
- noise reduction settings
- multiple show segments, music beds and transition effects
- Web Development, SEO and Site Performance Optimization
- WordPress CSS Fixes for an older theme
PROJECT GOALS
The project goal was to create a podcast launch strategy that would gain new listeners, provide excellent production quality and position the show on the top of iTunes and Stitcher.
CHALLENGES
- Older Outdated WordPress Theme
- Conversion of existing content in garage band
RESULTS
- The podcast launch was highly successful, and the show has occupied the #1 slot on iTunes New and Noteworthy for months, and and the Libsyn download numbers are amazing on some days!
- Of course much of the credit goes to the host and co-host in creating highly engaging content, but we feel we were able to contribute in helping the “Good Dad Project Podcast” help reach its audience.
- We will continue to post updates on SEO effectiveness and generated traffic in the coming months
