Ready4Life
We designed a holistic digital strategy and marketing launch approach for the Ready4Life program, a series of resources and career development workshops that help millennials build their own road to a great, happy and successful life.
We designed a holistic digital strategy and marketing launch approach for the Ready4Life program, a series of resources and career development workshops that help millennials build their own road to a great, happy and successful life.
Our client contacted us for our comprehensive launch and digital marketing strategy package.
This project includes a fresh mobile responsive web site, the design of which is based on our value proposition design process and digital strategy roadmap. It also includes a content strategy based on a unique podcast we are producing, including SEO optimized show notes that drive site traffic and inbound high quality links from interview guests.
The goal was to create a holistic approach to develop a brand that appeals to Millennials, while also engaging parents, teachers and school administrators.