Ready4Life

We designed a holistic digital strategy and marketing launch approach for the Ready4Life program, a series of resources and career development workshops that help millennials build their own road to a great, happy and successful life.

Ready4Life.me Pre-Launch Site

PROJECT OVERVIEW

Our client contacted us for our comprehensive launch and digital marketing strategy package.

This project includes a fresh mobile responsive web site, the design of which is based on our value proposition design process and digital strategy roadmap. It also includes a content strategy based on a unique podcast we are producing, including SEO optimized show notes that drive site traffic and inbound high quality links from interview guests.

CHALLENGES

Multiple Customer Segments
Differential marketing approaches and needs for each segment
Balancing Special Offer pop-ups with friction-less and tasteful UX
Re-purposing existing assets

POLYMASH ROLE

Value Proposition Design workshop
Creation of a holistic digital strategy for the client’s business
Development of an inbound content marketing strategy based on podcast interviews with thought leaders
Podcast production of a broadcast quality interview show
Podcast marketing and launch promotion on iTunes and Stitcher Radio
UX Design, Persona Development & Information Architecture
Branding, Graphic and Visual Design
Web Development, SEO and Site Performance Optimization
WordPress Theme Customization
Automated e-mail marketing campaign configuration and management for e-Mail list growth

PROJECT GOALS

The goal was to create a holistic approach to develop a brand that appeals to Millennials, while also engaging parents, teachers and school administrators.

RESULTS

Stay tuned for the launch on the full site and podcast in February / March 2015
We will post updates once the podcast has featured in the top tier of iTunes “New and Noteworthy” category

Site Screenshots

These slides illustrate the approach of appealing to multiple customer segments on different parts of the site.

Ready4Life Pre-Launch Site

PROCESSES

Digital Strategy Development
Persona Development
Value Proposition Design
Evergreen Automated e-Mail Marketing
Content Strategy Mapping
Podcast Production & Marketing

SKILLS

WordPress Child Theme Customization
Broadcast Quality Audio Production
WordPress SEO Optimization
HTML5 and CSS
Performance and CDN Optimization