The definitive podcast SEO Marketing Course for podcasters & show hosts
How to Grow Your Podcast, Get More Traffic, Subscribers & Increased Rank
Growth Strategies & Tactics For Podcasters!
Did you know that after the initial launch it is easier to gain subscribers from your web site than from iTunes?
In this podcast marketing & SEO course you will learn how to use your website to grow your podcast. Rank better in Google and have people discover your podcast through web search. Earn organic traffic to your show and episode pages, and build your email list in the process!
A Future Proof Way to Grow Your Show
Without Spending Money On Ads!
Many people are intimidated by Search Engine Optimization and think earning organic traffic to their blog, podcast episode and show pages is out of reach... and maybe you feel the same way.
Isn't it all too complicated, too technical, too time consuming?
It's time to realize that SEO content marketing represents a massive advantage for you as a podcaster, if you learn the simple basic techniques and tools for creating optimized show and episode posts and gain some earned traffic.
The time it takes to learn and apply the basic concepts outlined in this course pales in comparison to the time you are already spending on recording and producing your show. So with a little additional effort and a few good tools you might as well benefit from making your show more findable and increasing your site rank in the process.
Sure, some podcast producers and marketers spend money on Facebook Ads in order to increase traffic and increase listeners. But a much better strategy is to FIRST ensure your episodes are findable on the web - BEFORE spending money on ads.
It's a win-win.
What You'll Discover in this Course:
An easy to understand course structure especially geared to podcasters, with videos, hands-on exercises, resources and infographics
Traditional SEO Marketing Matters for your podcast, now more than ever
With the current popularity of podcasting, growing a subscriber base these days needs to happen largely outside of iTunes. In this course you will learn the fundamentals of SEO based marketing to yield long term results, without expensive ad campaigns.
Apple Podcast Optimization as well as Search Engine Readiness
We make sure your podcast is optimized for discoverability on Apple Podcasts / iTunes, and more importantly for discoverability on the web. This means getting your show's web site properly configured for SEO and configuring the appropriate tools.
Podcast SEO Keyword Research - Grow Your Podcast Content Strategy
Keyword research for podcasting is the fine art of targeting your episodes for BOTH listeners and search engines. These in-depth lessons, tools and exercises will have you create a list of podcast episode ideas based on long tail, high traffic, yet low difficulty keywords.
The best keyword ideas are worthless without Great Episode Titles
You will learn how to generate great episode titles, and a range of tools to help you along the way. The goal is to attract existing listeners as well as new subscribers, get clicks to your podcast show notes pages, and place your podcast episodes into the search engine result pages (SERP).
Optimizing your content, AKA Technical On-Page SEO
It's easier than it sounds. You will be able to make sure your episode post content, headings, paragraphs and images are all perfectly SEO optimized and submitted to search engines with the best chance to rank for your keywords.
Crafting Click-Worthy Search Results to attract listeners & subscribers
These lessons will focus techniques and tools to help craft what your podcast episodes look like in search results, as well as when your episodes are being shared on Facebook and other social media platforms.
Putting it all together in building your Podcast Content Strategy
Utilizing the "cornerstone content strategy" approach will help you reliably boost episode content near the top of the search results, in less time, and even for relatively new or low ranking podcast pages.
Podcast List Building & Promotion beyond SEO based marketing
Once you have the fundamentals of SEO based marketing in place, it will only be a matter of time before your work is permanently paying off. These lessons cover ideas beyond SEO around promoting and boosting your podcast even faster.
What Our Students and Clients Are Saying:
Host & Founder, the
Good Dad Project Podcast
"Polymash is the real deal, Juergen helped me launch my podcast to #1 in iTunes - strategically . Plus Polymash helped re-design my site for better conversions."
The Chief Customer Officer
Human Duct Tape Show
"My goal was to rank as #1 on Google for the keyword 'Customer Experience Podcast'.
Polymash helped me get there, just Google it! "
The MFCEO Project Pdocast
"Polymash SEO and launch techniques helped us be #1, and we've added over 16,000 listener emails to our list!"
Host & Founder
Positivity Strategist Podcast
"Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search."
- SEO Basic Concepts
An overview of what SEO is all about, why it is important and how you can easily make it work for you.
- The Forgotten Key
Learn about the one aspect of podcast SEO that is extremely important, but overlooked by your competitors.
- Keyword Research Misconceptions
Learn to avoid these fundamental mistakes many podcasters make when researching keywords.
- App Store Optimization (ASO)
SEO is not just for Google and the Web, there are tricks to make your show more findable on iTunes.
- Wordpress Plugin Optimization
Yoast SEO plugin is the most popular SEO solution for Wordpress sites. Ensure it is set up correctly.
- Develop Your Podcast Cornerstones
A reliable, step by step guide to develop podcast themes and episode groupings that rank in the search results
- The Recipe for Great Episode Titles
Copy our exact recipes for creating conversion boosting episode titles that are click and share-worthy!
- The Traffic Advantage
See how you can make each episode contribute to getting organic traffic from multiple sources.
- The "Blind Date" Theory
Learn about conversion optimization and how to capture your listener's email address.
- How Episode Images Can Boost Your Rank
Learn a technique to include and optimize images in your show notes for a rank boost .
FAQ - Frequently Asked Questions
Where can I preview the entire course curriculum?
Yes, the entire course curriculum is listed below:
How long will the course take?
It depends. You can reasonably work through the 35 course topics in 1-2 days.
How long will I have access to the course?
You will have lifetime access to the course.
Is there a course community or support group to ask questions?
Yes, there is a closed Facebook Group you are encouraged to join when you purchase the course.
We also schedule frequent events, Q&A sessions and value add Webinars on Podcast Marketing.
We are in the process of launching a Podcast Marketing Mastermind group in due course to work on specific podcasts., shows and podcast marketing topics.
Can I get "Done for You" Marketing and SEO help for my show?
Yes, we offer a range of affordable "Done for You" services.
- Podcast Growth Strategy Workshop - Maximize your podcast growth and marketing efforts with this online “one on one” workshop featuring coaching from podcast serial launch experts and podcast marketing specialists
- SEO Marketing Content Strategy Development - Podcast content with a purpose: a done for you service to implement the cornerstone SEO marketing approaches outlined in this course.
- Technical SEO Site Analysis and Audit - A complete podcast savvy website audit, based on in-depth competitive and technical SEO analysis, the first step in a properly planned strategy.
- Podcast Social Media Amplification - Grow your social presence and drive traffic to your podcast episodes from our patented Social Media posting algorithm. We manage the entire process for you.
Can I get a free SEO Consultation?
Yes, you can book a 30 minute obligation free consultation, on Skype or via phone.