Last updated on October 11th, 2018
Most podcasters find that after the initial success of launching their show, podcast growth becomes harder. Meaning, it becomes harder and harder to gain new listeners and subscribers.
Growing a podcast audience by relying on iTunes New and Noteworthy, or promotions via social media, or submitting to all sorts of podcast directories is a finite thing. Yes, these are all good and necessary steps in promoting a podcast, but eventually, the growth slows down or stops altogether.
The Podcast Growth System
This is why I’ve been working to compile insights we have gained over the years in launching different shows for a variety of clients. For most, podcasting has become a great content strategy for growth. So I am very excited to announce the launch of a podcast marketing system, as well as a book that teaches these techniques.
The approach we have taken incorporate Podcast SEO. And I don’t just mean “Search Engine Optimization” on iTunes, Stitcher or other podcasting platforms, I mean optimizing podcast episode planning and websites for discovery on Google and Bing.
For podcasters, applying simple to follow SEO techniques represents a massive traffic advantage in optimizing the time they likely already spend creating show notes and episode posts. And, these techniques are much more sustainable and evergreen when compared to short-term promotional or paid campaigns (which of course also have a place in the system).
Keep It Simple, Stupid
“Everything should be made as simple as possible, but not simpler.” –Albert Einstein
SEO can seem intimidating, so we’ve tried to keep it simple, with video tutorials and easy to follow downloadable templates. In other words, an expert guide on how to grow a podcast audience, email list and web presence with podcast SEO marketing through step by step guides and practical SEO exercises for your show’s pages.
Any podcaster can learn to build a listener base and gain traffic for their podcast organically and without having to spend money on ads.
The ROI of Podcast SEO
You question the ROI of spending time on SEO? I beg to differ, have a look at this graphic from the Positivity Strategist Podcast, it illustrates that the podcast is receiving $2,000 worth of clicks a month (This analysis provided by SpyFu analytics, who measure what we would have to pay in Google Adwords for the exact keywords driving traffic to the podcast website and show pages) This comes from the exact techniques we are teaching in this course.
Podcast Home Page Design
We also have some free video resources on our site pointing our conversion optimized design patterns that help grow your email list. Optimizing your podcast homepage for conversion and email sign up will help you grow your podcast subscriber base.
How To Promote Your Podcast And Increase Your Listener Base
We also have a comprehensive guide on traditional non-SEO methods of growing your podcast audience, and it outlines multiple strategies, most of which happen outside the iTunes ecosystem. A good read for anyone whose eyes glaze over at the thought of SEO based marketing strategies.
The Podcast Growth System
What Other Podcasters Are Saying
Getting on page one of Google Search Results
“Polymash helped me get on page one of Google for my main business keyword, even though it is competitive! Now 65% of my site traffic comes from organic search.”
Rank as #1
"My goal was to rank as #1 on Google for the keyword ‘Customer Experience Podcast’. Polymash helped me get there, just Google it!"
The Real Deal
“Polymash is the real deal! I originally started working with Juergen to simply assist me with podcast production. What I received from him in service, dependability, turn around time, guidance, and coaching far exceeded my expectations. Without his help, I would not have successfully launched my podcast and re-branded my website. I cannot recommend him highly enough.”
The Podcast Growth Show Podcast
Contact me here to be notified when it launches, and let me know your questions and what content topics you’d like us to most talk about on the podcast.
Where can we send your guide?