Last updated on November 26th, 2014
What does it take to give your app the best chance of being visible?
App markets are still new, yet there is already a lot of noise. That’s all great, as it shows how significant this market has become in such a short time. Just as Websites became a must have for businesses, service providers and advertisers after 1995, apps are becoming a must have for businesses, institutions, content owners and curators today.
Six App Promotion Tips
The 6 points Peter Baldwin lists below for giving your app a leg up, reflect absolutely our experience in designing and developing apps for clients. (Link to Peter’s full article below.) And, I add a 7th point to Peter’s list.
1. Focus on Product
The best way to get your app noticed is to build a unique and engaging product. Content is still king. As Peter says, “focus on product” is another post or two!
2. Allow Users to Engage Other with your App
These days, more developers are using social media as part of the app as a major key to its success. Your customers’ word-of-mouth multiplies your network a hundred times over without costing you a dime, so be sure to put mechanisms in place that allow users to talk about the app and share experiences with friends
3. Get Media and Blogger Attention: Make it Simple
Media attention and especially reviews of your app can really help to spread recognition. To get that kind of attention, though, you have to have a solid app to begin with, a great story around your app, and it absolutely must be easy to talk about.
4. Continue your Marketing Efforts
The important thing to remember is that app marketing windows are perpetual, meaning you should establish marketing vehicles that you can trigger at your discretion over long periods of time. That means plan, plan, plan.
5. Use Analytics
Become a student of the Android and iOS category rankings (e.g., entertainment vs. games). Each category has its own nuances for determining “top” rankings, so be sure to evaluate each one.
6. Prepare for Success
Think of your app as a brand that will enable you to leverage brand extension opportunities. Build your apps to welcome future cross-promotion opportunities, rather than intrusions on the user experience
And I would add
7. Design, Design, Design.
Presentation of the product. Look and feel matter. Branding, imagery, and an aesthetic eye help make an app attractive and invite engagement. Quality features contribute to good user experience. (UX). The design of the icon, a searchable app name with good key search terms are really important considerations.
6 Ways to Give Your App A Leg Up on the Competition: Since the app stores themselves control which apps are elevated and highlighted, how can you ensure your app gets time in the spotlight and the attention it deserves? Here are six tips drawn from experience. [button link=”http://mashable.com/2012/01/30/app-competition-tips/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29″ color=”silver”] Read the Full article at mashable.com[/button]