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Value Proposition Design – “Just Do Me Up One Of These”

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Part 1 of 2

THIS IS THE FIRST IN A SERIES OF POSTS AROUND VALUE PROPOSITION DESIGN. THE SERIES WILL COVER WHAT IT IS, WHAT ITS BENEFITS ARE, HOW IT FITS INTO A LARGER DIGITAL STRATEGY. ALONG THE WAY I SHARE SOME STORIES ABOUT WHY WE’VE COME TO USE IT REGULARLY. FOR PART2, CLICK HERE.

Flying At 10,000 Feet Vs. Being In The Weeds

Have you ever had a client who you think has “no attention for detail?”

Do their eyes glaze over as soon as you start talking about the particulars of your proposed web design, investment in UX, SEO, Analytics, PR? Sound familiar to the web designers, SEO folks, content marketers, UX practitioners?

Value Proposition Design LensWe as designers and service providers tend to spend much of your time in the weeds – operating at a detail level that our clients or bosses may have no interest in, or patience for.

And our clients, as business owners, are often operating at 10,000 feet. Some may feel inadequate about their own domain expertise when it comes to technology details. And some “get it”, but don’t want, or need, to be involved with understanding the implementation.

It is rare that you get a client or boss who wants to understand and learn about the ins and outs of our craft, whatever it may be. Read more

iPad Owners Are ‘Selfish Elites.’ Critics Are ‘Independent Geeks.’ Discuss. | Epicenter | Wired.com

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It’s not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as “selfish elites” while have-not critics are “independent geeks.”

Chart courtesy of MyType

Of course the “haves” would probably call the “have nots” “cheap wannabes” to which the “have nots” would retort: “FANBOI!!”

Which is why we should stick to the science.

Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May. The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.”

They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,” MyType’s Tim Koelkebeck told Wired.com.

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