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Study finds Germans and Canadians Biggest App Users

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I’m motivated to share some valuable findings from a study about consumers’ behaviors as they relate to the use of mobile devices and apps.  The study, The Pulse of the Consumer: Global Trends in Mobile Communications was presented by Deloitte Dbriefs as part of their technology, media and telecommunications (TMT) series.

The study included the following countries: Belgium, Canada, Finland, France, Germany, Japan, United Kingdom, and the United States, Argentina, Brazil, Croatia, Mexico, South Africa, and Turkey.

Survey Findings

Device awareness and usage

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  • The average monthly spend on smartphone contracts was $60, ranging from less than $20 per month at the low end to more than $170 per month at the high end.
  • When it came to choosing their current smartphone, the top seven most important features listed by respondants were: design, touchscreen, brand, operating system, reliability, camera and applications.

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Tablets have changed consumer behavior.

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At the time of the survey, May 2012:

  • 18% of tablet owners hardly use their laptops any more.
  • 23% use their laptops less often.
  • We know from other research (Forrestor and Gartner) that it’s anticipated that in less than two years – by mid 2014 –  more consumers will be accessing the web on their mobile devices than on their desktops.

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App user awareness and downloads

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When it comes to app awareness and downloads on smartphones and on tablets, Japan pips the post, with US not far behind.

As far as age demographic globally, among app users:

  • 18 – 34 year olds scored  the highest number of downloads in the 70- 80% range
  • 34 – 44 year olds download around 60%
  • 45-54 age group hovering on 50%
  • 55 years and older, 30% of them download apps.

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The Canadians and Germans are greater app users, downloading more apps and spending more money

German and Canadian App UsersWhile, globally, 73% of those surveyed download 1 – 4 apps per month, and 58% spend zero dollars per month, 21% of Canadians spend more that $5 per month and 29% download more than 5 apps per month. The Germans appear to be the heaviest downloaders with 30% downloading more than 5 apps per month and 14% spending more than $5.  These statistics apply to smartphones.

Germany and Canada came out on top as app users when it came to tablets. 41% of Germans tablet owners download more that 5 apps per month, and 17% more than 10 downloads. As far as spend, 31% of German tablet owners spend more than $5 per month.  Among the Canadian tablet owners, 37% download more than 5 apps per month and 28% of them spend more than $5 per month.

Least appreciated smartphone capability

NFC - app userThe most misunderstood and undervalued smartphone capability is near field communications NFC, especially for m-commerce. 49% of the respondents indicated that would not want NFC capability at all.  Only 3% replied they would only want a phone with such capability.  Despite having responded that way, around 50% of respondents indicated they would use the activities that NFC enables, implying NFC functionality is not yet fully understood or appreciated.  See the graph below.

Deloitte Webinar - App user NFC SlideIf you are interested to learn more, you can download the PDF of the full set of slides of Deloitte’s presentation: The Pulse of the Consumer: Global Trends in Mobile Communications

Appreciative Inquiry – an introduction

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Available Now: on iPhone, iPad and Android!

A brief introduction to Appreciative Inquiry, which is a perspective on the world that invites users to see themselves and the world through an appreciative or valuing eye.  Users will learn how language, questions, and stories shape destinies.

This app has come about by public demand after the author’s success with her iPad app, Embracing Change, for which there have been thousands of downloads and reached Number 2 on iTunes in the Business Category.

“When will you do a version for smartphones?” was the request.

The app provides tips about the principles and practices of Appreciative Inquiry through stories, images, RSS feeds from related blogs, videos and interactive models of Appreciative Inquiry 4-D cycle.

The app allow users to practice the appreciative mindset through images, audio and notes: Users can upload their own photos to the App’s Facebook’s Page with their stories, create audio recordings of their own insights, as well as annotate their thoughts using the app’s notepad.

App features:

– Interactive models of the Appreciative Inquiry 4-D cycle of discover, dream, design, destiny
– Stories that illustrate the principles of Appreciative Inquiry
– Image gallery with inspirational quotes
– RSS feeds from related blogs
– In-built camera to document the world through the appreciative eye
– In-built audio to record personal insights
– Notepad for recording thoughts
– Facebook and Twitter pages for community of practice

Facebook Page

Please consider liking Appreciative Inquiry – an introduction on Facebook.

App Support:

Feel free to contact us with any feedback and app support questions using our contact page

Version 1.2 of Embracing Change iPad App Coaches Users To Be Change Agents

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We just released Version 1.2, with enhanced audio tips, Social Media integration, improved navigation and more… Thanks for all the great suggestion to make this app a hit!

Press Release from PRWeb
Version 1.2 of this innovative iPad app provides
step-by-step coaching of change management skills with additional audio
and video tips to strengthen business leadership, transform everyday
relationships, and facilitate the design and sustainability of visionary
change.

So, what’s new?

The new release of Embracing Change improves on some of the original
interactive features making this app experience even more immersive and
engaging:

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  • A step-by-step, clearly structured practice
  • Audio coaching and training tips *** NEW
  • Social media integration *** NEW
  • Guided approach to story telling
  • Text edit tool to respond to step-by-step questions and record insights inside the app
  • Ability to share notes with others

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  • Interactive graphics of models of change
  • Enhanced usability and navigation *** NEW
  • Scrollable slide shows
  • 360 work flow panorama
  • Inspirational quotes, beautiful imagery and graphics
  • Instructional videos
  • Supports both Landscape and Portrait orientations

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*** To celebrate, V 1.2 will be available for $3.99 for a very limited time before increasing to $9.99 ***

Embracing Change – The App

“Embracing Change”: it’s (a)live!

We are extremely pleased to share that “Embracing Change”, our most recent app, is now available in the iTunes app store.

[box type=”shadow”]Deal with Disruptive Change *** Discover your Strengths *** Dream & Design your Best Future”

This app supports you in embracing change – personally and professionally – in your relationships at home and at work. Just about every change has high points and low points. This app helps you deal with change and disruptive forces, whether you chose them or not.

You follow a world-acclaimed method and practice, (Appreciative Inquiry and the 4-D cycle: Discover, Dream, Design, Destiny), that allows you to discover your own strengths in dealing with change; you go on to envision how to apply your strengths, organize yourself and identify resources to embrace future changes. This app works for individuals and teams. The approach taps into your imagination and is sustainable.[/box]

To find out more visit iTunes or the app’s page.App Store Link

Our Latest App is now Live!

,

We are extremely pleased to share that “Embracing Change”, our most recent app, is now available in the iTunes app store.

Deal with Disruptive Change *** Discover your Strengths *** Dream & Design your Best Future

This app supports you in embracing change – personally and professionally – in your relationships at home and at work. Just about every change has high points and low points. This app helps you deal with change and disruptive forces, whether you chose them or not.

You follow a world-acclaimed method and practice, (Appreciative Inquiry and the 4-D cycle: Discover, Dream, Design, Destiny), that allows you to discover your own strengths in dealing with change; you go on to envision how to apply your strengths, organize yourself and identify resources to embrace future changes. This app works for individuals and teams. The approach taps into your imagination and is sustainable.

To find out more visit iTunes or the app’s page.

Embracing Change - The AppApp Store Link